Rascasse Audience Intelligence

Museum of Contemporary Art (Basel) Audience in United States

Name: Museum of Contemporary Art (Basel) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Museum of Contemporary Art (Basel) in United States — modelled from more than twelve digital signal sources. Museum of Contemporary Art (Basel) has an estimated audience of 473,976 people in United States.

#53among Museum in United States #4038among POI in United States #352in Arts & Culture

The average Museum of Contemporary Art (Basel) fan in United States is 40.7 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Colorado.

Top brand affinities include Burial (musician), Roche Bobois, Artemide, with strongest over-indexing on Burial (musician) (261.35× the country average).

Demographically, the Museum of Contemporary Art (Basel) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Museum of Contemporary Art (Basel) fan in United States is more male, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Burial (musician).

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Museum of Contemporary Art (Basel) profile in United States.

Audience size

474K

in United States

Gender

38.9%♀

61.1% male

Age

40.7

average years

Country rank

#37814

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Museum of Contemporary Art (Basel) fans

38.9% are female, 61.1% are male, average age 40.7.

Fig. 02

Gender split

38.9%

Female

61.1%

Male

Demographic split for Museum of Contemporary Art (Basel) audience in United States
Metric	Value
Female	38.9%
Male	61.1%
Average age	40.7
Estimated audience size	473,976

Fig. 03

Age distribution

Age distribution of the Museum of Contemporary Art (Basel) audience in United States
Age bracket	Share	%
16-19		16%
20-29		19%
30-39		20%
40-49		21%
50+		24%

Fig. 04

Worldwide distribution

22.0%

of the worldwide Museum of Contemporary Art (Basel) audience comes from United States.

Worldwide audience distribution share by country for Museum of Contemporary Art (Basel)
Country	Share
United States	22.0%
Italy	17.6%
Japan	11.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Museum of Contemporary Art (Basel) audience in United States is strongest.

Fig. 05

Top regions by affinity

Museum of Contemporary Art (Basel) fans by region: top regions in United States
#	Region	Reach	×
01	Illinois	~300K	16.88×
02	Colorado	~30K	3.39×
03	Washington, District of Columbia	~2K	1.70×
04	Virginia	~20K	1.53×
05	Utah	~6K	1.44×
06	California	~60K	1.21×
07	Massachusetts	~10K	1.14×
08	Wisconsin	~8K	1.14×
09	Indiana	~10K	1.10×
10	Arizona	~10K	0.99×
11	Ohio	~10K	0.91×
12	Michigan	~10K	0.88×
13	Vermont	<1K	0.86×
14	Alaska	<1K	0.85×
15	North Dakota	<1K	0.84×
16	South Dakota	<1K	0.82×
17	New York	~20K	0.81×
18	Montana	~1K	0.80×
19	Florida	~30K	0.79×
20	Delaware	~1K	0.79×
21	New Mexico	~2K	0.78×
22	Rhode Island	~1K	0.78×
23	Missouri	~6K	0.77×
24	Iowa	~3K	0.77×
25	West Virginia	~2K	0.77×
26	Hawaii	~2K	0.77×
27	Maine	~1K	0.75×
28	Nebraska	~2K	0.74×
29	New Hampshire	~1K	0.74×
30	Minnesota	~5K	0.73×
31	Mississippi	~3K	0.72×
32	Idaho	~2K	0.72×
33	Georgia	~10K	0.70×
34	Kansas	~3K	0.70×
35	Oregon	~4K	0.67×
36	Arkansas	~3K	0.67×
37	Connecticut	~3K	0.65×
38	Washington	~6K	0.63×
39	Oklahoma	~3K	0.62×
40	Nevada	~3K	0.62×
41	Maryland	~5K	0.61×
42	Louisiana	~4K	0.60×
43	Kentucky	~4K	0.60×
44	Alabama	~4K	0.56×
45	South Carolina	~4K	0.54×
46	Tennessee	~5K	0.52×
47	Pennsylvania	~8K	0.51×
48	Texas	~20K	0.49×
49	New Jersey	~6K	0.49×
50	North Carolina	~7K	0.46×

Affinity by region — Museum of Contemporary Art (Basel), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Museum of Contemporary Art (Basel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Museum of Contemporary Art (Basel) audience
#	Interest	Category	×
01	Burial (musician)	Music & Radio	261.35×
02	Artemide	Home & Garden	150.60×
03	Roche Bobois	Home & Garden	113.49×
04	The Velvet Underground	Music & Radio	100.45×
05	Dippin' Dots	Food & Beverages	52.19×
06	Art dealer	Arts & Culture	28.59×
07	Odessa	Travel & Leisure	28.37×
08	Marina Abramović	Arts & Culture	27.40×
09	Tate Modern	Arts & Culture	21.65×
10	Drink mix	Food & Beverages	20.85×
11	Christie's	Business & Career	18.05×
12	Art Collecting	Arts & Culture	17.80×
13	Art Basel	Arts & Culture	17.57×
14	Art auction	Arts & Culture	12.74×
15	Exhibition	Arts & Culture	12.62×
16	Mixed drink	Food & Beverages	8.99×
17	Street art	Arts & Culture	8.17×
18	Modern architecture	Arts & Culture	4.84×
19	Google Maps	Internet & Social Media	3.10×
20	Planet Fitness	Sports	2.77×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Museum of Contemporary Art (Basel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Museum of Contemporary Art (Basel) audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	2.76×
Indulgence	JOY	2.44×
Patriotism	CONSERVATISM	2.44×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Museum of Contemporary Art (Basel) audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.77×
Pet Ownership	JOY	0.83×
Social Media Usage	JOY	0.98×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Museum of Contemporary Art (Basel) have in United States?

Museum of Contemporary Art (Basel) has an estimated audience of 473,976 people in United States, concentrated in Illinois and California.

What is the gender split and age of Museum of Contemporary Art (Basel) fans?

38.9% of Museum of Contemporary Art (Basel) fans are female, 61.1% are male, with an average age of 40.7 years.

Which brands do Museum of Contemporary Art (Basel) fans like most?

Museum of Contemporary Art (Basel) fans show strongest brand affinity for Burial (musician) (261.35×), Roche Bobois (113.49×), and Artemide (150.6×) over the country average.

Where do Museum of Contemporary Art (Basel) fans live in United States?

Museum of Contemporary Art (Basel) fans in United States are most concentrated in Illinois (reach ~300K), California (reach ~60K), and Colorado (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Museum of Contemporary Art (Basel) fans also like?

Beyond Museum of Contemporary Art (Basel) itself, the audience over-indexes on Roche Bobois (113.49×), Artemide (150.6×), The Velvet Underground (100.45×), and Dippin' Dots (52.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Museum of Contemporary Art (Basel) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Museum of Contemporary Art (Basel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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