Museum of Contemporary Art (Basel) Audience in United States

Museum of Contemporary Art (Basel) has an estimated audience of 473,976 people in United States. 38.9% are female, 61.1% are male, average age 40.7. Top regions: Illinois, California, Colorado. Top brand affinities: Burial (musician), Roche Bobois, Marina Abramović, Artemide, Art dealer.

The average Museum of Contemporary Art (Basel) fan in United States is 40.7 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Colorado. Top brand affinities include Burial (musician), Roche Bobois, Marina Abramović, with strongest over-indexing on Burial (musician) (323.68× the country average). Demographically, the Museum of Contemporary Art (Basel) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Museum of Contemporary Art (Basel) fans

Demographic split for Museum of Contemporary Art (Basel) audience in United States
MetricValue
Female38.9%
Male61.1%
Average age40.7
Estimated audience size473,976

Audience persona

The typical Museum of Contemporary Art (Basel) fan in United States is more male, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Burial (musician).

Top regions in United States

Top regions ranked by reach for Museum of Contemporary Art (Basel) in United States
RegionReachAffinity
Illinois264,26816.74×
California66,1201.27×
Colorado26,4913.55×
Florida24,6580.77×
New York22,8620.86×
Texas20,1880.5×
Virginia18,5391.61×
Ohio12,9220.89×
Massachusetts11,3311.21×
Georgia10,7980.74×
Michigan10,6670.86×
Arizona9,8871.02×
Indiana9,5391.1×
Wisconsin7,8791.1×
Pennsylvania7,2590.45×
Utah6,9911.65×
Washington5,8040.61×
Missouri5,6970.75×
North Carolina5,1240.36×
New Jersey4,9910.41×
Minnesota4,5530.67×
Maryland4,1240.51×
Tennessee3,5640.37×
Oregon3,2690.6×
Iowa2,6290.67×
Washington, District of Columbia2,5981.82×
Connecticut2,3920.5×
Kentucky2,3380.39×
Louisiana2,3050.38×
Nevada2,1350.47×
Oklahoma2,0390.39×
Kansas1,9260.52×
South Carolina1,6390.23×
Alabama1,6250.25×
New Mexico1,4530.61×
Arkansas1,3640.35×
Nebraska1,2470.52×
Hawaii1,1230.55×
Rhode Island7210.48×
Mississippi7020.18×
New Hampshire6890.37×
Idaho6720.28×
Maine6250.37×
Montana4840.37×
West Virginia4830.22×
Vermont4550.55×
South Dakota4460.41×
Alaska4360.43×
Delaware3780.29×
North Dakota3740.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Museum of Contemporary Art (Basel) audience
BrandAffinityCategory
Burial (musician)323.68×Music & Radio
Roche Bobois100×Home & Garden
Marina Abramović39.14×Arts & Culture
Artemide121.05×Home & Garden
Art dealer27.09×Arts & Culture
Rachel Weisz20×Movies & TV
Dippin' Dots35.4×Food & Beverages
Danish design16.08×Home & Garden
The Velvet Underground68.44×Music & Radio
Exhibition13.79×Arts & Culture
Digital art6.97×Arts & Culture
Art Basel15.83×Arts & Culture
Street art8.45×Arts & Culture
Tate Modern18.05×Arts & Culture
Rick Owens14.78×Fashion & Accessoires
Helen Hunt15.98×Movies & TV
Planet Fitness3.2×Sports
Odessa15.74×Travel & Leisure
Contemporary art gallery9.89×Arts & Culture
Mixed drink6.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Museum of Contemporary Art (Basel) audience
TraitClusterScore
Design AffinityPREMIUM5.02
Urban LifestyleOPEN2.19
TravellingTHRILL2.04
Risk AppetiteTHRILL1.89
IndulgenceJOY1.69
Luxury OrientationPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for Museum of Contemporary Art (Basel)
CountryShare
United States22.0%
Italy17.6%
Japan11.0%

See Museum of Contemporary Art (Basel) audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Museum of Contemporary Art (Basel) have in United States?

Museum of Contemporary Art (Basel) has an estimated audience of 473,976 people in United States, concentrated in Illinois and California.

What is the gender split and age of Museum of Contemporary Art (Basel) fans?

38.9% of Museum of Contemporary Art (Basel) fans are female, 61.1% are male, with an average age of 40.7 years.

Which brands do Museum of Contemporary Art (Basel) fans like most?

Museum of Contemporary Art (Basel) fans show strongest brand affinity for Burial (musician) (323.68×), Roche Bobois (100×), and Marina Abramović (39.14×) over the country average.

Where do Museum of Contemporary Art (Basel) fans live in United States?

Museum of Contemporary Art (Basel) fans in United States are most concentrated in Illinois (reach 264,268), California (reach 66,120), and Colorado (reach 26,491). These three regions account for the largest share of the active audience.

What other brands do Museum of Contemporary Art (Basel) fans also like?

Beyond Museum of Contemporary Art (Basel) itself, the audience over-indexes on Roche Bobois (100×), Marina Abramović (39.14×), Artemide (121.05×), and Art dealer (27.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Museum of Contemporary Art (Basel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.