Museum of Contemporary Art (Basel) Audience in United States
Museum of Contemporary Art (Basel) has an estimated audience of 473,976 people in United States. 38.9% are female, 61.1% are male, average age 40.7. Top regions: Illinois, California, Colorado. Top brand affinities: John Havlicek, Home equity, JDSU, Hirokazu Koreeda, La Jolla.
The average Museum of Contemporary Art (Basel) fan in United States is 40.7 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Colorado. Top brand affinities include John Havlicek, Home equity, JDSU, with strongest over-indexing on John Havlicek (20× the country average). Demographically, the Museum of Contemporary Art (Basel) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Museum of Contemporary Art (Basel) fans
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 40.7 |
| Estimated audience size | 473,976 |
Audience persona
The typical Museum of Contemporary Art (Basel) fan in United States is more male, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for John Havlicek.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 264,268 | 16.74× |
| California | 66,120 | 1.27× |
| Colorado | 26,491 | 3.55× |
| Florida | 24,658 | 0.77× |
| New York | 22,862 | 0.86× |
| Texas | 20,188 | 0.5× |
| Virginia | 18,539 | 1.61× |
| Ohio | 12,922 | 0.89× |
| Massachusetts | 11,331 | 1.21× |
| Georgia | 10,798 | 0.74× |
| Michigan | 10,667 | 0.86× |
| Arizona | 9,887 | 1.02× |
| Indiana | 9,539 | 1.1× |
| Wisconsin | 7,879 | 1.1× |
| Pennsylvania | 7,259 | 0.45× |
| Utah | 6,991 | 1.65× |
| Washington | 5,804 | 0.61× |
| Missouri | 5,697 | 0.75× |
| North Carolina | 5,124 | 0.36× |
| New Jersey | 4,991 | 0.41× |
| Minnesota | 4,553 | 0.67× |
| Maryland | 4,124 | 0.51× |
| Tennessee | 3,564 | 0.37× |
| Oregon | 3,269 | 0.6× |
| Iowa | 2,629 | 0.67× |
| Washington, District of Columbia | 2,598 | 1.82× |
| Connecticut | 2,392 | 0.5× |
| Kentucky | 2,338 | 0.39× |
| Louisiana | 2,305 | 0.38× |
| Nevada | 2,135 | 0.47× |
| Oklahoma | 2,039 | 0.39× |
| Kansas | 1,926 | 0.52× |
| South Carolina | 1,639 | 0.23× |
| Alabama | 1,625 | 0.25× |
| New Mexico | 1,453 | 0.61× |
| Arkansas | 1,364 | 0.35× |
| Nebraska | 1,247 | 0.52× |
| Hawaii | 1,123 | 0.55× |
| Rhode Island | 721 | 0.48× |
| Mississippi | 702 | 0.18× |
| New Hampshire | 689 | 0.37× |
| Idaho | 672 | 0.28× |
| Maine | 625 | 0.37× |
| Montana | 484 | 0.37× |
| West Virginia | 483 | 0.22× |
| Vermont | 455 | 0.55× |
| South Dakota | 446 | 0.41× |
| Alaska | 436 | 0.43× |
| Delaware | 378 | 0.29× |
| North Dakota | 374 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Havlicek | 20× | Sports |
| Home equity | 2.34× | Home & Garden |
| JDSU | 3.19× | Business & Career |
| Hirokazu Koreeda | 39.14× | Movies & TV |
| La Jolla | 8.18× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.14× | Sports |
| edureka | 27.24× | Business & Career |
| Vanuatu | 14.06× | Travel & Leisure |
| Home staging | 3.32× | Home & Garden |
| Iowa Lottery | 6.56× | Games |
| Elsword | 9.35× | Games |
| Inland Empire (film) | 5.76× | Movies & TV |
| Oliver Platt | 4.48× | Movies & TV |
| Jesse Plemons | 1.73× | Movies & TV |
| Mothercare | 1.62× | Kids & Family |
| Corona (band) | 2.77× | Music & Radio |
| Keenan Allen | 3.14× | Sports |
| La Provence | 10.41× | News |
| Stamp collecting | 2.17× | Home & Garden |
| Charlamagne Tha God | 4.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 5.02 |
| Urban Lifestyle | OPEN | 2.19 |
| Travelling | THRILL | 2.04 |
| Risk Appetite | THRILL | 1.89 |
| Indulgence | JOY | 1.69 |
| Luxury Orientation | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 17.6% |
| Japan | 11.0% |
See Museum of Contemporary Art (Basel) audiences in other countries
- Museum of Contemporary Art (Basel) — Germany
- Museum of Contemporary Art (Basel) — United Kingdom
- Museum of Contemporary Art (Basel) — France
- Museum of Contemporary Art (Basel) — Italy
- Museum of Contemporary Art (Basel) — Spain
- Museum of Contemporary Art (Basel) — Brazil
- Museum of Contemporary Art (Basel) — Japan
- Museum of Contemporary Art (Basel) — South Korea
- Museum of Contemporary Art (Basel) — India
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
Frequently asked questions
How many fans does Museum of Contemporary Art (Basel) have in United States?
Museum of Contemporary Art (Basel) has an estimated audience of 473,976 people in United States, concentrated in Illinois and California.
What is the gender split and age of Museum of Contemporary Art (Basel) fans?
38.9% of Museum of Contemporary Art (Basel) fans are female, 61.1% are male, with an average age of 40.7 years.
Which brands do Museum of Contemporary Art (Basel) fans like most?
Museum of Contemporary Art (Basel) fans show strongest brand affinity for John Havlicek (20×), Home equity (2.34×), and JDSU (3.19×) over the country average.
Where do Museum of Contemporary Art (Basel) fans live in United States?
Museum of Contemporary Art (Basel) fans in United States are most concentrated in Illinois (reach 264,268), California (reach 66,120), and Colorado (reach 26,491). These three regions account for the largest share of the active audience.
What other brands do Museum of Contemporary Art (Basel) fans also like?
Beyond Museum of Contemporary Art (Basel) itself, the audience over-indexes on Home equity (2.34×), JDSU (3.19×), Hirokazu Koreeda (39.14×), and La Jolla (8.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Museum of Contemporary Art (Basel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.