Rascasse Audience Intelligence

Art dealer Audience in United States

A data profile of the people who buy, follow and care about Art dealer in United States — modelled from more than twelve digital signal sources. Art dealer has an estimated audience of 2,492,448 people in United States.

#197among Touchpoint in United States#123in Arts & Culture

The average Art dealer fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Ohio, New York.

Top brand affinities include Saatchi Gallery, Tate Modern, Frieze Art Fair, with strongest over-indexing on Saatchi Gallery (53.33× the country average).

Demographically, the Art dealer audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Art dealer fan in United States is more female, around 34.0 years old, with strong Design Affinity tendencies and a notable affinity for Saatchi Gallery.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art dealer profile in United States.

Audience size
2.5M
in United States
Gender
60.8%♀
39.2% male
Age
34.0
average years
Country rank
#11947
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art dealer fans

60.8% are female, 39.2% are male, average age 34.0.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Art dealer audience in United States
MetricValue
Female60.8%
Male39.2%
Average age34.0
Estimated audience size2,492,448
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Art dealer audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Art dealer audience comes from United States.

Worldwide audience distribution share by country for Art dealer
CountryShare
China20.9%
United States19.6%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art dealer audience in United States is strongest.

Fig. 05

Top regions by affinity

Art dealer fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K2.97×
02New York~200K1.44×
03Washington, District of Columbia~10K1.34×
04California~300K1.25×
05Connecticut~30K1.19×
06New Jersey~70K1.16×
07North Dakota~6K1.16×
08Vermont~5K1.10×
09Maryland~50K1.09×
10Florida~200K1.08×
11Alaska~6K1.07×
12Tennessee~50K1.06×
13Nevada~30K1.06×
14Virginia~60K1.04×
15Georgia~80K1.02×
16Louisiana~30K1.02×
17Oregon~30K1.02×
18Rhode Island~8K1.02×
19Massachusetts~50K1.01×
20South Dakota~6K1.01×
21Washington~50K0.99×
22Hawaii~10K0.99×
23Maine~9K0.99×
24Montana~7K0.99×
25Delaware~7K0.99×
26Idaho~10K0.98×
27Pennsylvania~80K0.97×
28Illinois~80K0.97×
29Arizona~50K0.97×
30New Hampshire~10K0.97×
31Arkansas~20K0.96×
32Kansas~20K0.96×
33Colorado~40K0.95×
34Missouri~40K0.94×
35Utah~20K0.94×
36Mississippi~20K0.94×
37North Carolina~70K0.93×
38Iowa~20K0.92×
39Nebraska~10K0.91×
40New Mexico~10K0.91×
41South Carolina~30K0.90×
42Minnesota~30K0.90×
43Alabama~30K0.90×
44Oklahoma~20K0.90×
45West Virginia~10K0.90×
46Kentucky~30K0.89×
47Michigan~60K0.88×
48Wisconsin~30K0.86×
49Indiana~40K0.82×
50Texas~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Art dealer, United States
0.77×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art dealer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art dealer audience
#·InterestCategoryAffinity×
01Frieze Art FairArts & Culture77.35×
02Tate ModernArts & Culture56.66×
03Saatchi GalleryArts & Culture53.33×
04Gagosian GalleryArts & Culture53.14×
05ArtforumArts & Culture52.10×
06Venice BiennaleMovies & TV48.57×
07Art BaselArts & Culture44.09×
08ARTnewsArts & Culture42.86×
09Art auctionArts & Culture42.61×
10Online art galleryArts & Culture37.86×
11Collection (artwork)Arts & Culture36.34×
12Whitney Museum of American ArtArts & Culture34.67×
13Art CollectingArts & Culture32.40×
14Los Angeles County Museum of ArtArts & Culture31.51×
15Figure drawingArts & Culture25.45×
16Metropolitan Museum of ArtArts & Culture20.43×
17Museum of Modern ArtArts & Culture17.80×
18DeviantArtInternet & Social Media10.50×
19Art exhibitionArts & Culture10.14×
20PeacemakerMovies & TV5.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art dealer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art dealer audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.96×
Urban LifestyleOPEN3.09×
SustainabilityBALANCE2.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art dealer audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.63×
Need for SecurityCONSERVATISM0.67×
Family OrientationCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art dealer have in United States?

Art dealer has an estimated audience of 2,492,448 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Art dealer fans?

60.8% of Art dealer fans are female, 39.2% are male, with an average age of 34.0 years.

03

Which brands do Art dealer fans like most?

Art dealer fans show strongest brand affinity for Saatchi Gallery (53.33×), Tate Modern (56.66×), and Frieze Art Fair (77.35×) over the country average.

04

Where do Art dealer fans live in United States?

Art dealer fans in United States are most concentrated in California (reach ~300K), Ohio (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Art dealer fans also like?

Beyond Art dealer itself, the audience over-indexes on Tate Modern (56.66×), Frieze Art Fair (77.35×), Art Basel (44.09×), and Gagosian Gallery (53.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Art dealer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Art dealer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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