Art dealer Audience in United States

Art dealer logo

Art dealer has an estimated audience of 2,492,448 people in United States. 60.8% are female, 39.2% are male, average age 34.0. Top regions: California, New York, Florida. Top brand affinities: Saatchi Gallery, Tate Modern, Frieze Art Fair, Art Basel, Gagosian Gallery.

The average Art dealer fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Saatchi Gallery, Tate Modern, Frieze Art Fair, with strongest over-indexing on Saatchi Gallery (53.33× the country average). Demographically, the Art dealer audience skews more female with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Touchpoint

Demographics of Art dealer fans

Demographic split for Art dealer audience in United States
MetricValue
Female60.8%
Male39.2%
Average age34.0
Estimated audience size2,492,448

Audience persona

The typical Art dealer fan in United States is more female, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Saatchi Gallery.

Top regions in United States

Top regions ranked by reach for Art dealer in United States
RegionReachAffinity
California349,6901.28×
New York206,9851.49×
Florida198,0901.17×
Texas122,1730.57×
Illinois86,1631.04×
Georgia85,1181.11×
Pennsylvania83,6421×
New Jersey80,5731.27×
North Carolina75,6071.01×
Virginia68,9911.14×
Ohio64,7580.84×
Michigan59,0310.91×
Washington55,1911.1×
Massachusetts54,0661.1×
Arizona53,6741.05×
Tennessee51,6941.03×
Maryland50,5441.18×
Missouri39,1770.98×
Indiana36,5900.8×
Louisiana35,0701.09×
Colorado34,9800.89×
South Carolina34,4240.92×
Connecticut34,3861.38×
Minnesota33,3090.93×
Wisconsin32,2480.86×
Oregon31,4531.1×
Alabama31,3220.9×
Nevada27,8111.15×
Kentucky26,4340.85×
Oklahoma23,6180.85×
Utah21,9370.98×
Arkansas20,1250.98×
Mississippi17,8560.87×
Iowa17,7490.86×
Kansas14,0220.71×
Idaho12,5971.01×
Washington, District of Columbia12,3381.65×
Hawaii11,0631.03×
Nebraska10,1190.81×
New Mexico9,8890.79×
New Hampshire9,0640.92×
Rhode Island8,5781.08×
Maine8,3970.94×
West Virginia7,2610.63×
Delaware6,5840.96×
Montana6,3160.91×
Vermont5,1651.18×
Alaska5,0300.94×
South Dakota4,9120.85×
North Dakota4,7830.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Art dealer audience
BrandAffinityCategory
Saatchi Gallery53.33×Arts & Culture
Tate Modern56.66×Arts & Culture
Frieze Art Fair77.35×Arts & Culture
Art Basel44.09×Arts & Culture
Gagosian Gallery53.14×Arts & Culture
Art auction42.61×Arts & Culture
Art Collecting32.4×Arts & Culture
Online art gallery37.86×Arts & Culture
Whitney Museum of American Art34.67×Arts & Culture
Collection (artwork)36.34×Arts & Culture
ARTnews42.86×Arts & Culture
Artforum52.1×Arts & Culture
Museum of Modern Art17.8×Arts & Culture
Los Angeles County Museum of Art31.51×Arts & Culture
Metropolitan Museum of Art20.43×Arts & Culture
DeviantArt10.5×Internet & Social Media
Art exhibition10.14×Arts & Culture
Peacemaker5.15×Movies & TV
Venice Biennale48.57×Movies & TV
Figure drawing25.45×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Art dealer audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.14
Design AffinityPREMIUM2.72
Urban LifestyleOPEN2.21
Pet OwnershipJOY2.04
Community OrientationOPEN1.97
SustainabilityBALANCE1.95

Worldwide distribution

Worldwide audience distribution share by country for Art dealer
CountryShare
China21.0%
United States19.6%
Japan7.2%

See Art dealer audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Art dealer have in United States?

Art dealer has an estimated audience of 2,492,448 people in United States, concentrated in California and New York.

What is the gender split and age of Art dealer fans?

60.8% of Art dealer fans are female, 39.2% are male, with an average age of 34.0 years.

Which brands do Art dealer fans like most?

Art dealer fans show strongest brand affinity for Saatchi Gallery (53.33×), Tate Modern (56.66×), and Frieze Art Fair (77.35×) over the country average.

Where do Art dealer fans live in United States?

Art dealer fans in United States are most concentrated in California (reach 349,690), New York (reach 206,985), and Florida (reach 198,090). These three regions account for the largest share of the active audience.

What other brands do Art dealer fans also like?

Beyond Art dealer itself, the audience over-indexes on Tate Modern (56.66×), Frieze Art Fair (77.35×), Art Basel (44.09×), and Gagosian Gallery (53.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Art dealer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.