Rascasse Audience Intelligence

Whitney Museum of American Art Audience in United States

A data profile of the people who buy, follow and care about Whitney Museum of American Art in United States — modelled from more than twelve digital signal sources. Whitney Museum of American Art has an estimated audience of 2,442,348 people in United States.

#7among Museum in United States#933among POI in United States#125in Arts & Culture

The average Whitney Museum of American Art fan in United States is 35.6 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Art dealer, Poshmark, DeviantArt, with strongest over-indexing on Art dealer (34.67× the country average).

Demographically, the Whitney Museum of American Art audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Whitney Museum of American Art fan in United States is balanced, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Art dealer.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whitney Museum of American Art profile in United States.

Audience size
2.4M
in United States
Gender
54.9%♀
45.1% male
Age
35.6
average years
Country rank
#12115
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whitney Museum of American Art fans

54.9% are female, 45.1% are male, average age 35.6.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Whitney Museum of American Art audience in United States
MetricValue
Female54.9%
Male45.1%
Average age35.6
Estimated audience size2,442,348
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Whitney Museum of American Art audience in United States
Age bracketShare%
16-1926%
20-2926%
30-3919%
40-4915%
50+14%
Fig. 04

Worldwide distribution

46.5%

of the worldwide Whitney Museum of American Art audience comes from United States.

Worldwide audience distribution share by country for Whitney Museum of American Art
CountryShare
United States46.5%
Japan7.5%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whitney Museum of American Art audience in United States is strongest.

Fig. 05

Top regions by affinity

Whitney Museum of American Art fans by region: top regions in United States
#RegionReachAffinity×
01New York~2M28.95×
02New Jersey~300K5.06×
03Connecticut~60K2.44×
04Vermont~7K1.62×
05Washington, District of Columbia~10K1.55×
06Rhode Island~10K1.50×
07Massachusetts~50K1.09×
08Maine~7K0.81×
09Alaska~4K0.79×
10North Dakota~4K0.79×
11South Dakota~4K0.78×
12Montana~5K0.70×
13Maryland~30K0.69×
14West Virginia~8K0.67×
15New Hampshire~6K0.65×
16Delaware~4K0.65×
17Idaho~8K0.63×
18Mississippi~10K0.62×
19Hawaii~6K0.60×
20Pennsylvania~50K0.59×
21Nebraska~7K0.58×
22Virginia~30K0.55×
23New Mexico~7K0.54×
24Arkansas~10K0.53×
25Kansas~10K0.50×
26Iowa~10K0.49×
27Oklahoma~10K0.48×
28Oregon~10K0.47×
29Nevada~10K0.46×
30Louisiana~10K0.44×
31Alabama~10K0.43×
32Kentucky~10K0.43×
33Utah~10K0.43×
34Washington~20K0.41×
35South Carolina~10K0.39×
36Minnesota~10K0.39×
37Colorado~10K0.38×
38Illinois~30K0.37×
39Missouri~10K0.37×
40Wisconsin~10K0.37×
41California~100K0.36×
42North Carolina~30K0.35×
43Tennessee~20K0.35×
44Indiana~20K0.35×
45Georgia~30K0.33×
46Arizona~20K0.32×
47Ohio~20K0.31×
48Michigan~20K0.31×
49Florida~50K0.30×
50Texas~50K0.25×
Fig. 06

Affinity by region

Affinity by region — Whitney Museum of American Art, United States
0.25×1.00×28.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whitney Museum of American Art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whitney Museum of American Art audience
#·InterestCategoryAffinity×
01Guggenheim Museum BilbaoArts & Culture54.01×
02Art dealerArts & Culture34.67×
03Solomon R. Guggenheim MuseumArts & Culture26.83×
04Art Institute of ChicagoTravel & Leisure24.38×
05Georgia O'KeeffeArts & Culture20.49×
06Bonnaroo Music FestivalMusic & Radio17.82×
07Museum of Modern ArtArts & Culture13.54×
08Danish designHome & Garden12.69×
09ExhibitionArts & Culture11.66×
10Art BaselArts & Culture11.19×
11Metropolitan Museum of ArtArts & Culture9.86×
12DeviantArtInternet & Social Media8.28×
13PoshmarkShopping8.03×
14British MuseumArts & Culture7.78×
15Plastic artsArts & Culture6.50×
16Street artArts & Culture6.07×
17Digital artArts & Culture5.14×
18ULTA BeautyBeauty & Wellness4.87×
19CVS PharmacyShopping3.04×
20Target CorporationShopping2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whitney Museum of American Art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whitney Museum of American Art audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.98×
Luxury OrientationPREMIUM2.34×
SustainabilityBALANCE2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whitney Museum of American Art audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.86×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whitney Museum of American Art have in United States?

Whitney Museum of American Art has an estimated audience of 2,442,348 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Whitney Museum of American Art fans?

54.9% of Whitney Museum of American Art fans are female, 45.1% are male, with an average age of 35.6 years.

03

Which brands do Whitney Museum of American Art fans like most?

Whitney Museum of American Art fans show strongest brand affinity for Art dealer (34.67×), Poshmark (8.03×), and DeviantArt (8.28×) over the country average.

04

Where do Whitney Museum of American Art fans live in United States?

Whitney Museum of American Art fans in United States are most concentrated in New York (reach ~2M), New Jersey (reach ~300K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Whitney Museum of American Art fans also like?

Beyond Whitney Museum of American Art itself, the audience over-indexes on Poshmark (8.03×), DeviantArt (8.28×), Museum of Modern Art (13.54×), and Solomon R. Guggenheim Museum (26.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Whitney Museum of American Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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