Whitney Museum of American Art Audience in United States

Whitney Museum of American Art has an estimated audience of 2,442,348 people in United States. 54.9% are female, 45.1% are male, average age 35.6. Top regions: New York, New Jersey, California. Top brand affinities: Elsword, Steampunk, Regional styles of Mexican music, Iowa Lottery, Sub Zero (Official).
The average Whitney Museum of American Art fan in United States is 35.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Elsword, Steampunk, Regional styles of Mexican music, with strongest over-indexing on Elsword (24.73× the country average). Demographically, the Whitney Museum of American Art audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Whitney Museum of American Art fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 35.6 |
| Estimated audience size | 2,442,348 |
Audience persona
The typical Whitney Museum of American Art fan in United States is balanced, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 1,831,762 | 20.3× |
| New Jersey | 296,672 | 4.78× |
| California | 124,597 | 0.46× |
| Connecticut | 79,497 | 3.25× |
| Massachusetts | 70,953 | 1.47× |
| Texas | 64,714 | 0.31× |
| Pennsylvania | 59,650 | 0.73× |
| Florida | 57,179 | 0.35× |
| Virginia | 41,585 | 0.7× |
| Illinois | 36,078 | 0.44× |
| Maryland | 33,966 | 0.81× |
| North Carolina | 27,579 | 0.38× |
| Georgia | 26,318 | 0.35× |
| Ohio | 23,027 | 0.31× |
| Washington | 22,916 | 0.47× |
| Michigan | 17,792 | 0.28× |
| Rhode Island | 15,702 | 2.02× |
| Washington, District of Columbia | 14,834 | 2.02× |
| Colorado | 14,674 | 0.38× |
| Oregon | 13,462 | 0.48× |
| Tennessee | 13,036 | 0.27× |
| Minnesota | 12,756 | 0.36× |
| Missouri | 10,722 | 0.27× |
| Arizona | 10,247 | 0.21× |
| Wisconsin | 9,935 | 0.27× |
| South Carolina | 9,661 | 0.26× |
| Vermont | 9,577 | 2.23× |
| Indiana | 8,584 | 0.19× |
| Louisiana | 7,798 | 0.25× |
| Maine | 7,541 | 0.86× |
| Kentucky | 6,836 | 0.22× |
| Alabama | 6,424 | 0.19× |
| Kansas | 6,274 | 0.33× |
| New Hampshire | 5,966 | 0.62× |
| Utah | 5,182 | 0.24× |
| Oklahoma | 4,855 | 0.18× |
| Iowa | 4,551 | 0.23× |
| Arkansas | 4,551 | 0.23× |
| Nevada | 4,357 | 0.18× |
| New Mexico | 3,600 | 0.29× |
| Delaware | 3,516 | 0.52× |
| Hawaii | 3,448 | 0.33× |
| Mississippi | 2,561 | 0.13× |
| Nebraska | 2,482 | 0.2× |
| Idaho | 2,012 | 0.16× |
| West Virginia | 1,922 | 0.17× |
| Alaska | 1,535 | 0.29× |
| Montana | 1,449 | 0.21× |
| Wyoming | 1,296 | 0.36× |
| South Dakota | 1,265 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 24.73× | Games |
| Steampunk | 7.39× | Fashion & Accessoires |
| Regional styles of Mexican music | 4.21× | Music & Radio |
| Iowa Lottery | 13.58× | Games |
| Sub Zero (Official) | 11.88× | Literature |
| Home construction | 1.61× | Home & Garden |
| Home equity | 2.16× | Home & Garden |
| JC Whitney | 16.53× | Shopping |
| Stamp collecting | 4.35× | Home & Garden |
| Grammarly | 4× | Business & Career |
| Natural rubber | 1.76× | Cars & Mobility |
| Nebraska Cornhuskers football | 2.82× | Sports |
| JDSU | 2.19× | Business & Career |
| St. Ives | 9.34× | Travel & Leisure |
| Home staging | 3.3× | Home & Garden |
| Nipsey Hussle | 3.14× | Music & Radio |
| New York Harbor | 7.06× | Travel & Leisure |
| Mothercare | 1.73× | Kids & Family |
| Urban horticulture | 1.9× | Home & Garden |
| Kendra Scott | 1.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 5.01 |
| Luxury Orientation | PREMIUM | 2.71 |
| LGBTQ+ Identity | OPEN | 2.58 |
| Sustainability | BALANCE | 2.42 |
| Quality Awareness | PREMIUM | 2.19 |
| Urban Lifestyle | OPEN | 2.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.5% |
| Japan | 7.5% |
| Italy | 7.0% |
See Whitney Museum of American Art audiences in other countries
- Whitney Museum of American Art — Germany
- Whitney Museum of American Art — United Kingdom
- Whitney Museum of American Art — France
- Whitney Museum of American Art — Italy
- Whitney Museum of American Art — Spain
- Whitney Museum of American Art — Brazil
- Whitney Museum of American Art — Japan
- Whitney Museum of American Art — South Korea
- Whitney Museum of American Art — India
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
Frequently asked questions
How many fans does Whitney Museum of American Art have in United States?
Whitney Museum of American Art has an estimated audience of 2,442,348 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of Whitney Museum of American Art fans?
54.9% of Whitney Museum of American Art fans are female, 45.1% are male, with an average age of 35.6 years.
Which brands do Whitney Museum of American Art fans like most?
Whitney Museum of American Art fans show strongest brand affinity for Elsword (24.73×), Steampunk (7.39×), and Regional styles of Mexican music (4.21×) over the country average.
Where do Whitney Museum of American Art fans live in United States?
Whitney Museum of American Art fans in United States are most concentrated in New York (reach 1,831,762), New Jersey (reach 296,672), and California (reach 124,597). These three regions account for the largest share of the active audience.
What other brands do Whitney Museum of American Art fans also like?
Beyond Whitney Museum of American Art itself, the audience over-indexes on Steampunk (7.39×), Regional styles of Mexican music (4.21×), Iowa Lottery (13.58×), and Sub Zero (Official) (11.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Whitney Museum of American Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.