Whitney Museum of American Art Audience in United States

Demographics of Whitney Museum of American Art fans

Audience persona

The typical Whitney Museum of American Art fan in United States is balanced, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Museum of Modern Art.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Whitney Museum of American Art audiences in other countries

• Whitney Museum of American Art — Germany
• Whitney Museum of American Art — United Kingdom
• Whitney Museum of American Art — France
• Whitney Museum of American Art — Italy
• Whitney Museum of American Art — Spain
• Whitney Museum of American Art — Brazil
• Whitney Museum of American Art — Japan
• Whitney Museum of American Art — South Korea
• Whitney Museum of American Art — India

More Museum audiences in United States

• Museum of Modern Art (7,444,687)
• British Museum (6,534,849)
• Metropolitan Museum of Art (5,185,120)
• Saatchi Gallery (3,737,632)
• Children's museum (3,053,138)

Frequently asked questions

How many fans does Whitney Museum of American Art have in United States?

Whitney Museum of American Art has an estimated audience of 2,442,348 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Whitney Museum of American Art fans?

54.9% of Whitney Museum of American Art fans are female, 45.1% are male, with an average age of 35.6 years.

Which brands do Whitney Museum of American Art fans like most?

Whitney Museum of American Art fans show strongest brand affinity for Museum of Modern Art (15.76×), Kia Sportage (24.73×), and Art dealer (23.28×) over the country average.

Where do Whitney Museum of American Art fans live in United States?

Whitney Museum of American Art fans in United States are most concentrated in New York (reach 1,831,762), New Jersey (reach 296,672), and California (reach 124,597). These three regions account for the largest share of the active audience.

What other brands do Whitney Museum of American Art fans also like?

Beyond Whitney Museum of American Art itself, the audience over-indexes on Kia Sportage (24.73×), Art dealer (23.28×), Solomon R. Guggenheim Museum (24.93×), and Danish design (15.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whitney Museum of American Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.