Whitney Museum of American Art Audience in United States

Whitney Museum of American Art logo

Whitney Museum of American Art has an estimated audience of 2,442,348 people in United States. 54.9% are female, 45.1% are male, average age 35.6. Top regions: New York, New Jersey, California. Top brand affinities: Elsword, Steampunk, Regional styles of Mexican music, Iowa Lottery, Sub Zero (Official).

The average Whitney Museum of American Art fan in United States is 35.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Elsword, Steampunk, Regional styles of Mexican music, with strongest over-indexing on Elsword (24.73× the country average). Demographically, the Whitney Museum of American Art audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Whitney Museum of American Art fans

Demographic split for Whitney Museum of American Art audience in United States
MetricValue
Female54.9%
Male45.1%
Average age35.6
Estimated audience size2,442,348

Audience persona

The typical Whitney Museum of American Art fan in United States is balanced, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Whitney Museum of American Art in United States
RegionReachAffinity
New York1,831,76220.3×
New Jersey296,6724.78×
California124,5970.46×
Connecticut79,4973.25×
Massachusetts70,9531.47×
Texas64,7140.31×
Pennsylvania59,6500.73×
Florida57,1790.35×
Virginia41,5850.7×
Illinois36,0780.44×
Maryland33,9660.81×
North Carolina27,5790.38×
Georgia26,3180.35×
Ohio23,0270.31×
Washington22,9160.47×
Michigan17,7920.28×
Rhode Island15,7022.02×
Washington, District of Columbia14,8342.02×
Colorado14,6740.38×
Oregon13,4620.48×
Tennessee13,0360.27×
Minnesota12,7560.36×
Missouri10,7220.27×
Arizona10,2470.21×
Wisconsin9,9350.27×
South Carolina9,6610.26×
Vermont9,5772.23×
Indiana8,5840.19×
Louisiana7,7980.25×
Maine7,5410.86×
Kentucky6,8360.22×
Alabama6,4240.19×
Kansas6,2740.33×
New Hampshire5,9660.62×
Utah5,1820.24×
Oklahoma4,8550.18×
Iowa4,5510.23×
Arkansas4,5510.23×
Nevada4,3570.18×
New Mexico3,6000.29×
Delaware3,5160.52×
Hawaii3,4480.33×
Mississippi2,5610.13×
Nebraska2,4820.2×
Idaho2,0120.16×
West Virginia1,9220.17×
Alaska1,5350.29×
Montana1,4490.21×
Wyoming1,2960.36×
South Dakota1,2650.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whitney Museum of American Art audience
BrandAffinityCategory
Elsword24.73×Games
Steampunk7.39×Fashion & Accessoires
Regional styles of Mexican music4.21×Music & Radio
Iowa Lottery13.58×Games
Sub Zero (Official)11.88×Literature
Home construction1.61×Home & Garden
Home equity2.16×Home & Garden
JC Whitney16.53×Shopping
Stamp collecting4.35×Home & Garden
GrammarlyBusiness & Career
Natural rubber1.76×Cars & Mobility
Nebraska Cornhuskers football2.82×Sports
JDSU2.19×Business & Career
St. Ives9.34×Travel & Leisure
Home staging3.3×Home & Garden
Nipsey Hussle3.14×Music & Radio
New York Harbor7.06×Travel & Leisure
Mothercare1.73×Kids & Family
Urban horticulture1.9×Home & Garden
Kendra Scott1.55×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whitney Museum of American Art audience
TraitClusterScore
Design AffinityPREMIUM5.01
Luxury OrientationPREMIUM2.71
LGBTQ+ IdentityOPEN2.58
SustainabilityBALANCE2.42
Quality AwarenessPREMIUM2.19
Urban LifestyleOPEN2.08

Worldwide distribution

Worldwide audience distribution share by country for Whitney Museum of American Art
CountryShare
United States46.5%
Japan7.5%
Italy7.0%

See Whitney Museum of American Art audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Whitney Museum of American Art have in United States?

Whitney Museum of American Art has an estimated audience of 2,442,348 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Whitney Museum of American Art fans?

54.9% of Whitney Museum of American Art fans are female, 45.1% are male, with an average age of 35.6 years.

Which brands do Whitney Museum of American Art fans like most?

Whitney Museum of American Art fans show strongest brand affinity for Elsword (24.73×), Steampunk (7.39×), and Regional styles of Mexican music (4.21×) over the country average.

Where do Whitney Museum of American Art fans live in United States?

Whitney Museum of American Art fans in United States are most concentrated in New York (reach 1,831,762), New Jersey (reach 296,672), and California (reach 124,597). These three regions account for the largest share of the active audience.

What other brands do Whitney Museum of American Art fans also like?

Beyond Whitney Museum of American Art itself, the audience over-indexes on Steampunk (7.39×), Regional styles of Mexican music (4.21×), Iowa Lottery (13.58×), and Sub Zero (Official) (11.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whitney Museum of American Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.