Kia Sportage Audience in United States

Kia Sportage logo

Kia Sportage has an estimated audience of 2,242,351 people in United States. 38.1% are female, 61.9% are male, average age 41.9. Top regions: Texas, Florida, California. Top brand affinities: Renovation, Vehicles, Business, Home Decoration & Design, Shoes.

The average Kia Sportage fan in United States is 41.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Renovation, Vehicles, Business, with strongest over-indexing on Renovation (3.2× the country average). Demographically, the Kia Sportage audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Kia Sportage fans

Demographic split for Kia Sportage audience in United States
MetricValue
Female38.1%
Male61.9%
Average age41.9
Estimated audience size2,242,351

Audience persona

The typical Kia Sportage fan in United States is more male, around 41.9 years old, with strong Family Orientation tendencies and a notable affinity for Renovation.

Top regions in United States

Top regions ranked by reach for Kia Sportage in United States
RegionReachAffinity
Texas234,3391.22×
Florida231,5711.53×
California228,9370.93×
New York139,0751.11×
Pennsylvania93,5511.24×
Georgia87,3271.26×
Illinois86,4491.16×
New Jersey80,9611.42×
Ohio78,2211.13×
North Carolina72,0281.07×
Michigan58,5001×
Virginia55,3841.01×
Arizona50,3581.1×
Tennessee49,4201.1×
Massachusetts46,2411.05×
Indiana45,1621.1×
Missouri40,2781.11×
Washington38,9730.87×
Louisiana35,5701.23×
Maryland35,4160.92×
South Carolina33,6641×
Oklahoma33,6171.35×
Colorado33,2800.94×
Alabama33,1871.06×
Wisconsin30,0770.89×
Kentucky29,8001.06×
Minnesota25,5850.8×
Connecticut25,2351.12×
Arkansas24,3871.32×
Utah23,3181.16×
Oregon21,1970.82×
Mississippi18,6441.01×
Iowa17,8370.97×
Nevada17,5110.81×
Kansas16,8600.95×
West Virginia12,9941.24×
Nebraska10,8580.97×
Idaho9,6420.86×
New Mexico8,1940.73×
New Hampshire8,0680.91×
Hawaii7,7370.8×
Maine7,3060.91×
Rhode Island6,8310.96×
Delaware5,5880.9×
Washington, District of Columbia5,0850.75×
North Dakota3,8350.83×
South Dakota3,8190.74×
Montana3,5260.57×
Alaska3,0870.64×
Vermont2,7300.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kia Sportage audience
BrandAffinityCategory
Renovation3.2×Home & Garden
Vehicles1.7×Cars & Mobility
Business1.65×Business & Career
Home Decoration & Design5.33×Home & Garden
Shoes1.76×Fashion & Accessoires
Android (operating system)1.9×Technology & Electronics
Coffee1.92×Food & Beverages
Cosmetics1.59×Beauty & Wellness
Electronic music1.85×Music & Radio
Kohl's1.91×Shopping
Alternative hip hop2.77×Music & Radio
Staples Inc.2.61×Business & Career
Walgreens1.92×Shopping
Givenchy4.94×Fashion & Accessoires
West Coast hip hop2.6×Music & Radio
Google Drive1.96×Technology & Electronics
Texas Roadhouse1.84×Food & Beverages
Creativity1.89×Home & Garden
Electro (music)2.63×Music & Radio
Nordstrom1.91×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kia Sportage audience
TraitClusterScore
Family OrientationCONSERVATISM2.05
Need for SecurityCONSERVATISM1.67
Quality AwarenessPREMIUM1.43
Price SensitivityPREMIUM1.36
LGBTQ+ IdentityOPEN1.21
Social Media UsageJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Kia Sportage
CountryShare
United States9.5%
Italy6.4%
United Kingdom6.2%

See Kia Sportage audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Kia Sportage have in United States?

Kia Sportage has an estimated audience of 2,242,351 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Kia Sportage fans?

38.1% of Kia Sportage fans are female, 61.9% are male, with an average age of 41.9 years.

Which brands do Kia Sportage fans like most?

Kia Sportage fans show strongest brand affinity for Renovation (3.2×), Vehicles (1.7×), and Business (1.65×) over the country average.

Where do Kia Sportage fans live in United States?

Kia Sportage fans in United States are most concentrated in Texas (reach 234,339), Florida (reach 231,571), and California (reach 228,937). These three regions account for the largest share of the active audience.

What other brands do Kia Sportage fans also like?

Beyond Kia Sportage itself, the audience over-indexes on Vehicles (1.7×), Business (1.65×), Home Decoration & Design (5.33×), and Shoes (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Sportage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.