Rascasse Audience Intelligence

Kia Sportage Audience in United States

A data profile of the people who buy, follow and care about Kia Sportage in United States — modelled from more than twelve digital signal sources. Kia Sportage has an estimated audience of 2,255,359 people in United States.

#89among Car type in United States#63among Car Model in United States#439in Cars & Mobility

The average Kia Sportage fan in United States is 41.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Renovation, Vehicles, Business, with strongest over-indexing on Renovation (3.2× the country average).

Demographically, the Kia Sportage audience skews more male with an average age of 41.9, and over-indexes on personality traits such as DIY Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kia Sportage fan in United States is more male, around 41.9 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Sportage profile in United States.

Audience size
2.3M
in United States
Gender
38.1%♀
61.9% male
Age
41.9
average years
Country rank
#12924
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Sportage fans

38.1% are female, 61.9% are male, average age 41.9.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Kia Sportage audience in United States
MetricValue
Female38.1%
Male61.9%
Average age41.9
Estimated audience size2,255,359
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Kia Sportage audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Kia Sportage audience comes from United States.

Worldwide audience distribution share by country for Kia Sportage
CountryShare
United States9.4%
Italy6.4%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Sportage audience in United States is strongest.

Fig. 05

Top regions by affinity

Kia Sportage fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.49×
02New Jersey~80K1.38×
03West Virginia~10K1.33×
04Louisiana~40K1.29×
05Arkansas~20K1.29×
06Oklahoma~30K1.28×
07Georgia~80K1.21×
08Pennsylvania~90K1.18×
09Texas~200K1.13×
10Indiana~50K1.11×
11Utah~20K1.11×
12Illinois~80K1.10×
13Ohio~80K1.10×
14Missouri~40K1.10×
15Arizona~50K1.09×
16Connecticut~20K1.09×
17New York~100K1.08×
18Tennessee~50K1.07×
19Alabama~30K1.07×
20Kentucky~30K1.05×
21Mississippi~20K1.03×
22North Carolina~70K1.02×
23Massachusetts~40K1.01×
24Nebraska~10K1.00×
25Virginia~50K0.99×
26Michigan~60K0.98×
27Iowa~20K0.98×
28South Carolina~30K0.97×
29Kansas~20K0.96×
30Rhode Island~7K0.96×
31Delaware~6K0.96×
32New Hampshire~8K0.95×
33Maine~8K0.94×
34North Dakota~4K0.94×
35Maryland~40K0.92×
36Colorado~30K0.92×
37Wisconsin~30K0.92×
38Idaho~10K0.89×
39California~200K0.88×
40Washington~40K0.83×
41Hawaii~8K0.83×
42South Dakota~4K0.83×
43Minnesota~30K0.82×
44Nevada~20K0.82×
45Oregon~20K0.80×
46New Mexico~9K0.77×
47Washington, District of Columbia~5K0.76×
48Vermont~3K0.75×
49Alaska~3K0.72×
50Montana~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Kia Sportage, United States
0.61×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Sportage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Sportage audience
#·InterestCategoryAffinity×
01Home Decoration & DesignHome & Garden5.33×
02GivenchyFashion & Accessoires4.94×
03RenovationHome & Garden3.20×
04Alternative hip hopMusic & Radio2.77×
05Electro (music)Music & Radio2.63×
06Staples Inc.Business & Career2.61×
07West Coast hip hopMusic & Radio2.60×
08Google DriveTechnology & Electronics1.96×
09CoffeeFood & Beverages1.92×
10WalgreensShopping1.92×
11Kohl'sShopping1.91×
12NordstromShopping1.91×
13Android (operating system)Technology & Electronics1.90×
14CreativityHome & Garden1.89×
15Electronic musicMusic & Radio1.85×
16Texas RoadhouseFood & Beverages1.84×
17ShoesFashion & Accessoires1.76×
18VehiclesCars & Mobility1.70×
19BusinessBusiness & Career1.65×
20CosmeticsBeauty & Wellness1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Sportage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Sportage audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.19×
SustainabilityBALANCE1.32×
Early Adopter MentalityPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Sportage audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.03×
Price SensitivityPREMIUM0.12×
PatriotismCONSERVATISM0.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Sportage have in United States?

Kia Sportage has an estimated audience of 2,255,359 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Kia Sportage fans?

38.1% of Kia Sportage fans are female, 61.9% are male, with an average age of 41.9 years.

03

Which brands do Kia Sportage fans like most?

Kia Sportage fans show strongest brand affinity for Renovation (3.2×), Vehicles (1.7×), and Business (1.65×) over the country average.

04

Where do Kia Sportage fans live in United States?

Kia Sportage fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Sportage fans also like?

Beyond Kia Sportage itself, the audience over-indexes on Vehicles (1.7×), Business (1.65×), Home Decoration & Design (5.33×), and Shoes (1.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Sportage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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