Vehicles Audience in United States

Vehicles logo

Vehicles has an estimated audience of 141,046,846 people in United States. 45.6% are female, 54.4% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: MLB.com, Harmonica, Hair Extensions, Bass fishing, Turkey hunting.

The average Vehicles fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MLB.com, Harmonica, Hair Extensions, with strongest over-indexing on MLB.com (3.13× the country average). Demographically, the Vehicles audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Social Media Usage, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

Demographics of Vehicles fans

Demographic split for Vehicles audience in United States
MetricValue
Female45.6%
Male54.4%
Average age39.8
Estimated audience size141,046,846

Audience persona

The typical Vehicles fan in United States is balanced, around 39.8 years old, with strong Social Media Usage tendencies and a notable affinity for MLB.com.

Top regions in United States

Top regions ranked by reach for Vehicles in United States
RegionReachAffinity
California16,518,9991.06×
Texas13,464,9991.11×
Florida10,002,7721.05×
New York7,915,4041×
Georgia4,503,7711.04×
Illinois4,458,8310.95×
North Carolina4,226,3631×
Ohio4,209,2130.97×
Michigan4,205,8091.14×
Pennsylvania4,159,6270.88×
Virginia3,423,6761×
Arizona3,170,7731.1×
New Jersey3,015,9430.84×
Tennessee2,838,3751×
Washington2,802,0300.99×
Indiana2,661,2391.03×
Missouri2,356,4091.04×
Maryland2,292,2760.95×
Wisconsin2,231,1541.05×
Massachusetts2,178,5150.78×
Louisiana2,146,9421.18×
Colorado2,087,3220.94×
Minnesota2,062,6621.02×
Alabama2,053,4721.04×
South Carolina2,020,3330.95×
Kentucky1,941,5061.1×
Oklahoma1,732,1881.11×
Oregon1,718,8801.06×
Nevada1,360,6981×
Arkansas1,328,4221.14×
Mississippi1,289,3011.11×
Connecticut1,259,6930.89×
Iowa1,178,6861.01×
Kansas1,140,2231.03×
Utah990,7100.78×
New Mexico863,1031.22×
West Virginia708,6711.08×
Nebraska708,2731×
Idaho654,4210.93×
Hawaii544,4860.9×
Maine500,2440.99×
New Hampshire483,7090.87×
Montana395,3501.01×
Washington, District of Columbia351,4100.83×
South Dakota341,5461.05×
Alaska340,3681.13×
Rhode Island330,3020.74×
North Dakota314,9691.09×
Delaware306,2200.79×
Vermont240,4330.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vehicles audience
BrandAffinityCategory
MLB.com3.13×Sports
Harmonica3.51×Music & Radio
Hair Extensions2.24×Beauty & Wellness
Bass fishing2.46×Sports
Turkey hunting2.11×Sports
Cabela's2.05×Sports
Golf equipment1.93×Sports
Google News1.9×News
Golf ball1.99×Sports
Trophy hunting1.92×Sports
The Open Championship2.47×Sports
Love & Hip Hop: Atlanta3.03×Movies & TV
NFL Network1.57×Sports
USA Baseball3.29×Sports
New York Yankees1.63×Sports
Gothic fashion2.4×Fashion & Accessoires
SZA (singer)3.26×Music & Radio
Fishing reel1.62×Sports
Duck hunting1.86×Sports
Muscle car1.66×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vehicles audience
TraitClusterScore
Social Media UsageJOY1.11
SustainabilityBALANCE1.05
Sports ActivityPOWER1.05
ExtroversionTHRILL1.04
Early Adopter MentalityPOWER0.99
LGBTQ+ IdentityOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for Vehicles
CountryShare
United States18.6%
Japan6.3%
Italy4.5%

See Vehicles audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Vehicles have in United States?

Vehicles has an estimated audience of 141,046,846 people in United States, concentrated in California and Texas.

What is the gender split and age of Vehicles fans?

45.6% of Vehicles fans are female, 54.4% are male, with an average age of 39.8 years.

Which brands do Vehicles fans like most?

Vehicles fans show strongest brand affinity for MLB.com (3.13×), Harmonica (3.51×), and Hair Extensions (2.24×) over the country average.

Where do Vehicles fans live in United States?

Vehicles fans in United States are most concentrated in California (reach 16,518,999), Texas (reach 13,464,999), and Florida (reach 10,002,772). These three regions account for the largest share of the active audience.

What other brands do Vehicles fans also like?

Beyond Vehicles itself, the audience over-indexes on Harmonica (3.51×), Hair Extensions (2.24×), Bass fishing (2.46×), and Turkey hunting (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.