Rascasse Audience Intelligence

Vehicles Audience in United States

A data profile of the people who buy, follow and care about Vehicles in United States — modelled from more than twelve digital signal sources. Vehicles has an estimated audience of 141,046,846 people in United States.

#19among Lifestyle cluster in United States#25among Topic in United States#1in Cars & Mobility

The average Vehicles fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include MLB.com, Harmonica, Hair Extensions, with strongest over-indexing on MLB.com (3.13× the country average).

Demographically, the Vehicles audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vehicles fan in United States is balanced, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for MLB.com.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vehicles profile in United States.

Audience size
141M
in United States
Gender
45.6%♀
54.4% male
Age
39.8
average years
Country rank
#33
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vehicles fans

45.6% are female, 54.4% are male, average age 39.8.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Vehicles audience in United States
MetricValue
Female45.6%
Male54.4%
Average age39.8
Estimated audience size141,046,846
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Vehicles audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Vehicles audience comes from United States.

Worldwide audience distribution share by country for Vehicles
CountryShare
United States18.6%
Japan6.3%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vehicles audience in United States is strongest.

Fig. 05

Top regions by affinity

Vehicles fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~2.5M1.31×
02Vermont~300K1.24×
03New Mexico~800K1.20×
04Alaska~400K1.19×
05Arkansas~1.5M1.18×
06South Dakota~400K1.16×
07North Dakota~300K1.15×
08Mississippi~1.5M1.14×
09Oklahoma~1.5M1.12×
10West Virginia~700K1.12×
11Michigan~4M1.07×
12Alabama~2M1.07×
13Kentucky~2M1.06×
14California~16M1.05×
15Arizona~3M1.05×
16Kansas~1M1.05×
17Texas~13M1.04×
18Indiana~2.5M1.03×
19Wisconsin~2M1.03×
20Georgia~4.5M1.02×
21Missouri~2.5M1.02×
22Iowa~1M1.02×
23Montana~400K1.02×
24Florida~9.5M1.00×
25North Carolina~4M0.99×
26Maine~500K0.99×
27South Carolina~2M0.98×
28Nebraska~700K0.98×
29Tennessee~2.5M0.97×
30Minnesota~2M0.97×
31Nevada~1.5M0.97×
32Ohio~4M0.96×
33Oregon~1.5M0.96×
34Idaho~700K0.96×
35New York~7.5M0.94×
36Virginia~3M0.94×
37Maryland~2.5M0.94×
38Illinois~4.5M0.92×
39Washington~2.5M0.91×
40Hawaii~500K0.90×
41Pennsylvania~4M0.89×
42Connecticut~1.5M0.89×
43Colorado~2M0.88×
44New Hampshire~500K0.87×
45Delaware~300K0.85×
46Utah~1M0.82×
47New Jersey~3M0.79×
48Rhode Island~400K0.78×
49Washington, District of Columbia~300K0.78×
50Massachusetts~2M0.75×
Fig. 06

Affinity by region

Affinity by region — Vehicles, United States
0.75×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vehicles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vehicles audience
#·InterestCategoryAffinity×
01HarmonicaMusic & Radio3.51×
02USA BaseballSports3.29×
03MLB.comSports3.13×
04Love & Hip Hop: AtlantaMovies & TV3.03×
05The Open ChampionshipSports2.47×
06Bass fishingSports2.46×
07Gothic fashionFashion & Accessoires2.40×
08Hair ExtensionsBeauty & Wellness2.24×
09Turkey huntingSports2.11×
10Cabela'sSports2.05×
11Guitar amplifierMusic & Radio2.00×
12Golf ballSports1.99×
13Golf equipmentSports1.93×
14Trophy huntingSports1.92×
15Google NewsNews1.90×
16Duck huntingSports1.86×
17Muscle carCars & Mobility1.66×
18New York YankeesSports1.63×
19Fishing reelSports1.62×
20NFL NetworkSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vehicles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vehicles audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Early Adopter MentalityPOWER0.91×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vehicles audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
Urban LifestyleOPEN0.68×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vehicles have in United States?

Vehicles has an estimated audience of 141,046,846 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vehicles fans?

45.6% of Vehicles fans are female, 54.4% are male, with an average age of 39.8 years.

03

Which brands do Vehicles fans like most?

Vehicles fans show strongest brand affinity for MLB.com (3.13×), Harmonica (3.51×), and Hair Extensions (2.24×) over the country average.

04

Where do Vehicles fans live in United States?

Vehicles fans in United States are most concentrated in California (reach ~16M), Texas (reach ~13M), and Florida (reach ~9.5M). These three regions account for the largest share of the active audience.

05

What other brands do Vehicles fans also like?

Beyond Vehicles itself, the audience over-indexes on Harmonica (3.51×), Hair Extensions (2.24×), Bass fishing (2.46×), and Turkey hunting (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Vehicles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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