A data profile of the people who buy, follow and care about Vehicles in India — modelled from more than twelve digital signal sources. Vehicles has an estimated audience of 28,829,292 people in India.
The average Vehicles fan in India is 31.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Automobiles, SUVs, Motorcycles, with strongest over-indexing on Automobiles (1.52× the country average).
Demographically, the Vehicles audience skews more male with an average age of 31.6, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Vehicles fan in India is more male, around 31.6 years old, with strong DIY Mentality tendencies and a notable affinity for Automobiles.
The key figures that characterise the Vehicles profile in India.
19.7% are female, 80.3% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 19.7% |
| Male | 80.3% |
| Average age | 31.6 |
| Estimated audience size | 28,829,292 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Vehicles audience comes from India.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.3% |
| Italy | 4.5% |
Where the Vehicles audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~20K | 1.42× | |
| 02 | Tamil Nadu | ~1M | 1.41× | |
| 03 | Arunachal Pradesh | ~20K | 1.33× | |
| 04 | Telangana | ~500K | 1.30× | |
| 05 | Karnataka | ~900K | 1.21× | |
| 06 | Jharkhand | ~300K | 1.17× | |
| 07 | Himachal Pradesh | ~100K | 1.16× | |
| 08 | Haryana | ~400K | 1.10× | |
| 09 | Chhattisgarh | ~200K | 1.09× | |
| 10 | Andhra Pradesh | ~400K | 1.08× | |
| 11 | Uttarakhand | ~100K | 1.05× | |
| 12 | Maharashtra | ~1.5M | 1.04× | |
| 13 | Odisha | ~300K | 1.03× | |
| 14 | Madhya Pradesh | ~500K | 1.00× | |
| 15 | Gujarat | ~800K | 0.97× | |
| 16 | Rajasthan | ~600K | 0.96× | |
| 17 | Assam | ~300K | 0.96× | |
| 18 | Jammu and Kashmir | ~100K | 0.96× | |
| 19 | Kerala | ~400K | 0.93× | |
| 20 | Tripura | ~40K | 0.90× | |
| 21 | Bihar | ~500K | 0.89× | |
| 22 | Goa | ~30K | 0.88× | |
| 23 | Uttar Pradesh | ~1M | 0.87× | |
| 24 | Nagaland | ~20K | 0.84× | |
| 25 | West Bengal | ~700K | 0.81× | |
| 26 | Punjab (region) | ~300K | 0.80× | |
| 27 | Manipur | ~30K | 0.78× | |
| 28 | Meghalaya | ~20K | 0.70× | |
| 29 | Mizoram | ~10K | 0.62× |
The strongest cross-interests of the Vehicles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pernod Ricard | Food & Beverages | 1.84× | ||
| 02 | Royal Stag | Food & Beverages | 1.71× | ||
| 03 | Commercial bank | Business & Career | 1.61× | ||
| 04 | Pep Boys | Shopping | 1.59× | ||
| 05 | Apollo Tyres | Cars & Mobility | 1.57× | ||
| 06 | Bank of India | Business & Career | 1.56× | ||
| 07 | Indian (motorcycle) | Cars & Mobility | 1.55× | ||
| 08 | Fishing float | Sports | 1.55× | ||
| 09 | Suzuki | Cars & Mobility | 1.54× | ||
| 10 | Haul truck | Cars & Mobility | 1.54× | ||
| 11 | Trucks | Cars & Mobility | 1.53× | ||
| 12 | Bajaj Auto | Cars & Mobility | 1.53× | ||
| 13 | Professional network service | Technology & Electronics | 1.53× | ||
| 14 | Automobiles | Cars & Mobility | 1.52× | ||
| 15 | SUVs | Cars & Mobility | 1.52× | ||
| 16 | Hero MotoCorp | Cars & Mobility | 1.52× | ||
| 17 | Cruiser (motorcycle) | Cars & Mobility | 1.52× | ||
| 18 | Electric power distribution | Home & Garden | 1.51× | ||
| 19 | Motorcycles | Cars & Mobility | 1.50× | ||
| 20 | Reserve Bank of India | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.10× | |
| Community Orientation | OPEN | 1.07× | |
| Need for Security | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.79× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Quality Awareness | PREMIUM | 0.81× |
Vehicles has an estimated audience of 28,829,292 people in India, concentrated in Maharashtra and Uttar Pradesh.
19.7% of Vehicles fans are female, 80.3% are male, with an average age of 31.6 years.
Vehicles fans show strongest brand affinity for Automobiles (1.52×), SUVs (1.52×), and Motorcycles (1.5×) over the country average.
Vehicles fans in India are most concentrated in Maharashtra (reach ~1.5M), Uttar Pradesh (reach ~1M), and Tamil Nadu (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Vehicles itself, the audience over-indexes on SUVs (1.52×), Motorcycles (1.5×), Bank of India (1.56×), and Commercial bank (1.61×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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