A data profile of the people who buy, follow and care about Suzuki in India — modelled from more than twelve digital signal sources. Suzuki has an estimated audience of 5,518,860 people in India.
The average Suzuki fan in India is 33.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Tamil Nadu.
Top brand affinities include Maruti Suzuki, BSE SENSEX, CarDekho, with strongest over-indexing on Maruti Suzuki (3.01× the country average).
Demographically, the Suzuki audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Suzuki fan in India is more male, around 33.5 years old, with strong Need for Security tendencies and a notable affinity for Maruti Suzuki.
The key figures that characterise the Suzuki profile in India.
8.0% are female, 92.0% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 8.0% |
| Male | 92.0% |
| Average age | 33.5 |
| Estimated audience size | 5,518,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 36% | |
| 30-39 | 26% | |
| 40-49 | 15% | |
| 50+ | 4% |
of the worldwide Suzuki audience comes from India.
| Country | Share |
|---|---|
| United States | 9.2% |
| Japan | 7.5% |
| India | 7.3% |
Where the Suzuki audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~200K | 1.84× | |
| 02 | Odisha | ~100K | 1.67× | |
| 03 | Gujarat | ~200K | 1.59× | |
| 04 | Andhra Pradesh | ~100K | 1.47× | |
| 05 | Karnataka | ~200K | 1.45× | |
| 06 | Maharashtra | ~400K | 1.30× | |
| 07 | Kerala | ~100K | 1.23× | |
| 08 | West Bengal | ~200K | 1.15× | |
| 09 | Telangana | ~90K | 1.14× | |
| 10 | Goa | ~6K | 1.10× | |
| 11 | Chhattisgarh | ~40K | 1.04× | |
| 12 | Assam | ~60K | 1.03× | |
| 13 | Jharkhand | ~50K | 1.03× | |
| 14 | Madhya Pradesh | ~100K | 1.00× | |
| 15 | Tripura | ~7K | 0.97× | |
| 16 | Mizoram | ~4K | 0.96× | |
| 17 | Meghalaya | ~5K | 0.92× | |
| 18 | Arunachal Pradesh | ~3K | 0.87× | |
| 19 | Bihar | ~90K | 0.85× | |
| 20 | Rajasthan | ~90K | 0.74× | |
| 21 | Uttar Pradesh | ~200K | 0.72× | |
| 22 | Sikkim | ~2K | 0.72× | |
| 23 | Nagaland | ~3K | 0.71× | |
| 24 | Uttarakhand | ~20K | 0.70× | |
| 25 | Manipur | ~5K | 0.70× | |
| 26 | Haryana | ~50K | 0.69× | |
| 27 | Himachal Pradesh | ~20K | 0.69× | |
| 28 | Punjab (region) | ~40K | 0.57× | |
| 29 | Jammu and Kashmir | ~10K | 0.54× |
The strongest cross-interests of the Suzuki audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chevrolet Spark | Cars & Mobility | 4.00× | ||
| 02 | Hyundai Creta | Cars & Mobility | 3.08× | ||
| 03 | Maruti Suzuki | Cars & Mobility | 3.01× | ||
| 04 | Honda City | Cars & Mobility | 2.63× | ||
| 05 | Used car | Cars & Mobility | 2.60× | ||
| 06 | CarDekho | Cars & Mobility | 2.59× | ||
| 07 | Power tool | Home & Garden | 2.59× | ||
| 08 | BSE SENSEX | Business & Career | 2.40× | ||
| 09 | Motorcycle accessories | Cars & Mobility | 2.29× | ||
| 10 | Hatchback | Cars & Mobility | 2.18× | ||
| 11 | Family car | Cars & Mobility | 2.10× | ||
| 12 | Škoda Auto | Cars & Mobility | 1.96× | ||
| 13 | redBus | Travel & Leisure | 1.89× | ||
| 14 | Hyundai | Cars & Mobility | 1.87× | ||
| 15 | Volkswagen | Cars & Mobility | 1.85× | ||
| 16 | Honda | Cars & Mobility | 1.77× | ||
| 17 | National Stock Exchange of India | Business & Career | 1.75× | ||
| 18 | Scooters | Cars & Mobility | 1.67× | ||
| 19 | Tractor | Cars & Mobility | 1.61× | ||
| 20 | Tata Motors | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.44× | |
| Family Orientation | CONSERVATISM | 1.10× | |
| Patriotism | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.63× | |
| Mindfulness | BALANCE | 0.64× | |
| Design Affinity | PREMIUM | 0.65× |
Suzuki's target market in India covers an estimated 5,518,860 people, concentrated in Maharashtra and Gujarat.
8.0% of the Suzuki audience are female, 92.0% are male, with an average age of 33.5 years.
Suzuki fans show strongest brand affinity for Maruti Suzuki (3.01×), BSE SENSEX (2.4×), and CarDekho (2.59×) over the country average.
Suzuki fans in India are most concentrated in Maharashtra (reach ~400K), Gujarat (reach ~200K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Suzuki itself, the audience over-indexes on BSE SENSEX (2.4×), CarDekho (2.59×), Used car (2.6×), and National Stock Exchange of India (1.75×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Suzuki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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