Rascasse Audience Intelligence

Vehicles Audience in Portugal

A data profile of the people who buy, follow and care about Vehicles in Portugal — modelled from more than twelve digital signal sources. Vehicles has an estimated audience of 6,207,692 people in Portugal.

#13among Lifestyle cluster in Portugal#15among Topic in Portugal#1in Cars & Mobility

The average Vehicles fan in Portugal is 44.0 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Demographically, the Vehicles audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Creativity.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Vehicles profile in Portugal.

Audience size
6.2M
in Portugal
Gender
48.2%♀
51.8% male
Age
44.0
average years
Country rank
#34
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vehicles fans

48.2% are female, 51.8% are male, average age 44.0.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Vehicles audience in Portugal
MetricValue
Female48.2%
Male51.8%
Average age44.0
Estimated audience size6,207,692
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Vehicles audience in Portugal
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4925%
50+32%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Vehicles audience comes from Portugal.

Worldwide audience distribution share by country for Vehicles
CountryShare
United States18.6%
Japan6.3%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vehicles audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Vehicles fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~2.5M1.32×
02Faro District~500K1.20×
03Setúbal District~800K1.09×
04Porto District~1.5M1.06×
05Santarém District~300K1.06×
06Bragança District~70K1.03×
07Madeira~200K1.02×
08Portalegre District~70K1.02×
09Beja District~100K1.01×
10Guarda District~80K1.01×
11Leiria District~300K0.99×
12Vila Real District~100K0.99×
13Évora District~100K0.99×
14Castelo Branco District~100K0.98×
15Coimbra District~300K0.97×
16Azores~200K0.97×
17Viana do Castelo District~100K0.96×
18Braga District~600K0.95×
19Aveiro District~400K0.95×
20Viseu District~200K0.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vehicles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vehicles audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
CreativityOPEN0.98×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vehicles audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
Urban LifestyleOPEN0.79×
Career OrientationPOWER0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Portugal

See Vehicles audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →