A data profile of the people who buy, follow and care about Vehicles in United Kingdom — modelled from more than twelve digital signal sources. Vehicles has an estimated audience of 28,803,616 people in United Kingdom.
The average Vehicles fan in United Kingdom is 43.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Range Rover (L405), Gran Turismo (video game), Silverstone Classic, with strongest over-indexing on Range Rover (L405) (1.58× the country average).
Demographically, the Vehicles audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 13 regions tracked by Rascasse.
The typical Vehicles fan in United Kingdom is balanced, around 43.1 years old, with strong DIY Mentality tendencies and a notable affinity for Range Rover (L405).
The key figures that characterise the Vehicles profile in United Kingdom.
47.9% are female, 52.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 43.1 |
| Estimated audience size | 28,803,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Vehicles audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.3% |
| Italy | 4.5% |
Where the Vehicles audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~1M | 1.34× | |
| 02 | North West | ~4M | 1.27× | |
| 03 | South West | ~3M | 1.23× | |
| 04 | East Midlands | ~2.5M | 1.19× | |
| 05 | Wales | ~2M | 1.14× | |
| 06 | East of England | ~2.5M | 1.03× | |
| 07 | Scotland | ~2.5M | 1.02× | |
| 08 | South East | ~3.5M | 0.92× | |
| 09 | Greater London | ~3.5M | 0.89× | |
| 10 | Yorkshire and the Humber | ~2M | 0.85× | |
| 11 | North East | ~900K | 0.84× | |
| 12 | West Midlands | ~1M | 0.79× | |
| 13 | England | ~13M | 0.48× |
The strongest cross-interests of the Vehicles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eibach | Cars & Mobility | 2.10× | ||
| 02 | Bajaj Pulsar | Cars & Mobility | 2.05× | ||
| 03 | Time attack | Sports | 1.89× | ||
| 04 | Shimano MTB | Cars & Mobility | 1.78× | ||
| 05 | Mountainbiketour | Brand | 1.77× | ||
| 06 | Gran Turismo (video game) | Games | 1.73× | ||
| 07 | Classic Driver | Cars & Mobility | 1.68× | ||
| 08 | Force India | Sports | 1.63× | ||
| 09 | Range Rover (L405) | Cars & Mobility | 1.58× | ||
| 10 | Jeep Gladiator | Cars & Mobility | 1.57× | ||
| 11 | Model Airplane News | Kids & Family | 1.57× | ||
| 12 | TunerCult.com | Shopping | 1.55× | ||
| 13 | Jeep Liberty | Cars & Mobility | 1.54× | ||
| 14 | BMX Videos | Sports | 1.52× | ||
| 15 | MXstore | Shopping | 1.52× | ||
| 16 | Silverstone Classic | Sports | 1.51× | ||
| 17 | Honda Civic Si | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Patriotism | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.71× | |
| Tradition | CONSERVATISM | 0.71× |
Vehicles has an estimated audience of 28,803,616 people in United Kingdom, concentrated in England and North West.
47.9% of Vehicles fans are female, 52.1% are male, with an average age of 43.1 years.
Vehicles fans show strongest brand affinity for Range Rover (L405) (1.58×), Gran Turismo (video game) (1.73×), and Silverstone Classic (1.51×) over the country average.
Vehicles fans in United Kingdom are most concentrated in England (reach ~13M), North West (reach ~4M), and South East (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Vehicles itself, the audience over-indexes on Gran Turismo (video game) (1.73×), Silverstone Classic (1.51×), Force India (1.63×), and Classic Driver (1.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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