Vehicles Audience in United Kingdom
Vehicles has an estimated audience of 28,803,616 people in United Kingdom. 47.9% are female, 52.1% are male, average age 43.1. Top regions: England, North West, South East. Top brand affinities: Range Rover (L405), Gran Turismo (video game), Silverstone Classic, Force India, Classic Driver.
The average Vehicles fan in United Kingdom is 43.1 years old, balanced, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Range Rover (L405), Gran Turismo (video game), Silverstone Classic, with strongest over-indexing on Range Rover (L405) (1.58× the country average). Demographically, the Vehicles audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster
Demographics of Vehicles fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 43.1 |
| Estimated audience size | 28,803,616 |
Audience persona
The typical Vehicles fan in United Kingdom is balanced, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Range Rover (L405).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,734,798 | 0.48× |
| North West | 3,920,131 | 1.27× |
| South East | 3,559,355 | 0.92× |
| Greater London | 3,335,011 | 0.89× |
| South West | 2,913,242 | 1.23× |
| East of England | 2,708,163 | 1.03× |
| Scotland | 2,657,748 | 1.02× |
| East Midlands | 2,414,279 | 1.19× |
| Yorkshire and the Humber | 1,965,736 | 0.85× |
| Wales | 1,885,961 | 1.15× |
| Northern Ireland | 1,197,942 | 1.35× |
| West Midlands | 969,220 | 0.78× |
| North East | 934,159 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Range Rover (L405) | 1.58× | Cars & Mobility |
| Gran Turismo (video game) | 1.73× | Games |
| Silverstone Classic | 1.51× | Sports |
| Force India | 1.63× | Sports |
| Classic Driver | 1.68× | Cars & Mobility |
| BMX Videos | 1.52× | Sports |
| Jeep Gladiator | 1.57× | Cars & Mobility |
| Eibach | 2.1× | Cars & Mobility |
| Honda Civic Si | 1.51× | Cars & Mobility |
| Jeep Liberty | 1.54× | Cars & Mobility |
| MXstore | 1.52× | Shopping |
| Shimano MTB | 1.78× | Cars & Mobility |
| Time attack | 1.89× | Sports |
| TunerCult.com | 1.55× | Shopping |
| Model Airplane News | 1.57× | Kids & Family |
| Bajaj Pulsar | 2.05× | Cars & Mobility |
| Mountainbiketour | 1.77× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.42 |
| Indulgence | JOY | 1.27 |
| Design Affinity | PREMIUM | 1.18 |
| Convenience Orientation | PREMIUM | 1.14 |
| Spirituality | BALANCE | 1.08 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.3% |
| Italy | 4.5% |
See Vehicles audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Vehicles have in United Kingdom?
Vehicles has an estimated audience of 28,803,616 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Vehicles fans?
47.9% of Vehicles fans are female, 52.1% are male, with an average age of 43.1 years.
Which brands do Vehicles fans like most?
Vehicles fans show strongest brand affinity for Range Rover (L405) (1.58×), Gran Turismo (video game) (1.73×), and Silverstone Classic (1.51×) over the country average.
Where do Vehicles fans live in United Kingdom?
Vehicles fans in United Kingdom are most concentrated in England (reach 12,734,798), North West (reach 3,920,131), and South East (reach 3,559,355). These three regions account for the largest share of the active audience.
What other brands do Vehicles fans also like?
Beyond Vehicles itself, the audience over-indexes on Gran Turismo (video game) (1.73×), Silverstone Classic (1.51×), Force India (1.63×), and Classic Driver (1.68×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.