A data profile of the people who buy, follow and care about Vehicles in Spain — modelled from more than twelve digital signal sources. Vehicles has an estimated audience of 20,703,820 people in Spain.
The average Vehicles fan in Spain is 43.5 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Sport bike, Maquillaje Profesional, Harry Potter, with strongest over-indexing on Sport bike (3.18× the country average).
Demographically, the Vehicles audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Vehicles fan in Spain is balanced, around 43.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Sport bike.
The key figures that characterise the Vehicles profile in Spain.
45.8% are female, 54.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 43.5 |
| Estimated audience size | 20,703,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Vehicles audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.3% |
| Italy | 4.5% |
Where the Vehicles audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~6.5M | 5.66× | |
| 02 | Balearic Islands | ~700K | 1.22× | |
| 03 | Comunidad Valenciana | ~2.5M | 1.14× | |
| 04 | Canary Islands | ~1M | 1.02× | |
| 05 | La Rioja | ~100K | 0.96× | |
| 06 | Region of Murcia | ~700K | 0.92× | |
| 07 | Cantabria | ~200K | 0.92× | |
| 08 | Navarre | ~200K | 0.91× | |
| 09 | Extremadura | ~400K | 0.90× | |
| 10 | Aragon | ~500K | 0.88× | |
| 11 | Principality of Asturias | ~400K | 0.87× | |
| 12 | Andalusia | ~3.5M | 0.83× | |
| 13 | Castilla-La Mancha | ~700K | 0.83× | |
| 14 | Community of Madrid | ~3M | 0.82× | |
| 15 | Castile and León | ~700K | 0.79× | |
| 16 | Basque Autonomous Country | ~600K | 0.79× | |
| 17 | Galicia | ~700K | 0.77× |
The strongest cross-interests of the Vehicles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sport bike | Cars & Mobility | 3.18× | ||
| 02 | Enduro | Cars & Mobility | 2.69× | ||
| 03 | Endurocross | Cars & Mobility | 2.67× | ||
| 04 | Marc Márquez | Sports | 2.66× | ||
| 05 | Freestyle Motocross | Sports | 2.56× | ||
| 06 | Disney, Oklahoma | POI | 2.52× | ||
| 07 | Internet & Social Media | 2.49× | |||
| 08 | Yamaha Motor Company | Cars & Mobility | 2.42× | ||
| 09 | Brico Dépôt | Shopping | 2.23× | ||
| 10 | Maquillaje Profesional | Beauty & Wellness | 2.20× | ||
| 11 | Motorcycle racing | Cars & Mobility | 1.94× | ||
| 12 | MotoGP | Sports | 1.80× | ||
| 13 | Regalos Originales | Shopping | 1.75× | ||
| 14 | Manchester City F.C. | Sports | 1.68× | ||
| 15 | Honda | Cars & Mobility | 1.64× | ||
| 16 | Harry Potter | Movies & TV | 1.61× | ||
| 17 | Coches.net | Cars & Mobility | 1.59× | ||
| 18 | idealista.com | Home & Garden | 1.53× | ||
| 19 | Padel (sport) | Sports | 1.51× | ||
| 20 | Google Drive | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Social Media Usage | JOY | 0.89× | |
| Need for Security | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.59× | |
| Tradition | CONSERVATISM | 0.60× | |
| Extroversion | THRILL | 0.62× |
Vehicles has an estimated audience of 20,703,820 people in Spain, concentrated in Catalonia and Andalusia.
45.8% of Vehicles fans are female, 54.2% are male, with an average age of 43.5 years.
Vehicles fans show strongest brand affinity for Sport bike (3.18×), Maquillaje Profesional (2.2×), and Harry Potter (1.61×) over the country average.
Vehicles fans in Spain are most concentrated in Catalonia (reach ~6.5M), Andalusia (reach ~3.5M), and Community of Madrid (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Vehicles itself, the audience over-indexes on Maquillaje Profesional (2.2×), Harry Potter (1.61×), Brico Dépôt (2.23×), and Coches.net (1.59×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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