Vehicles Audience in Spain
Vehicles has an estimated audience of 20,703,820 people in Spain. 45.8% are female, 54.2% are male, average age 43.5. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Sport bike, Harry Potter, Maquillaje Profesional, Brico Dépôt, Coches.net.
The average Vehicles fan in Spain is 43.5 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Sport bike, Harry Potter, Maquillaje Profesional, with strongest over-indexing on Sport bike (3.18× the country average). Demographically, the Vehicles audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster
Demographics of Vehicles fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 43.5 |
| Estimated audience size | 20,703,820 |
Audience persona
The typical Vehicles fan in Spain is balanced, around 43.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Sport bike.
Vehicles fans by region: top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | ~6.5M | 5.66× |
| Andalusia | ~3.5M | 0.83× |
| Community of Madrid | ~3M | 0.82× |
| Comunidad Valenciana | ~2.5M | 1.14× |
| Canary Islands | ~1M | 1.02× |
| Galicia | ~700K | 0.77× |
| Castile and León | ~700K | 0.79× |
| Balearic Islands | ~700K | 1.22× |
| Castilla-La Mancha | ~700K | 0.83× |
| Region of Murcia | ~700K | 0.92× |
| Basque Autonomous Country | ~600K | 0.79× |
| Aragon | ~500K | 0.88× |
| Principality of Asturias | ~400K | 0.87× |
| Extremadura | ~400K | 0.9× |
| Cantabria | ~200K | 0.92× |
| Navarre | ~200K | 0.91× |
| La Rioja | ~100K | 0.96× |
Top brand affinities of Vehicles fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport bike | 3.18× | Cars & Mobility |
| Harry Potter | 1.61× | Movies & TV |
| Maquillaje Profesional | 2.2× | Beauty & Wellness |
| Brico Dépôt | 2.23× | Shopping |
| Coches.net | 1.59× | Cars & Mobility |
| Motorcycle racing | 1.94× | Cars & Mobility |
| 2.49× | Internet & Social Media | |
| idealista.com | 1.53× | Home & Garden |
| MotoGP | 1.8× | Sports |
| Marc Márquez | 2.66× | Sports |
| Regalos Originales | 1.75× | Shopping |
| Disney, Oklahoma | 2.52× | |
| Fernando Alonso | 1.59× | Sports |
| Novak Djokovic | 1.7× | Sports |
| Freestyle Motocross | 2.56× | Sports |
| Google Drive | 1.5× | Technology & Electronics |
| Padel (sport) | 1.51× | Sports |
| Manchester City F.C. | 1.68× | Sports |
| Endurocross | 2.67× | Cars & Mobility |
| Honda | 1.64× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 0.92 |
| Social Media Usage | JOY | 0.89 |
| Need for Security | CONSERVATISM | 0.87 |
| LGBTQ+ Identity | OPEN | 0.86 |
| Family Orientation | CONSERVATISM | 0.85 |
| Early Adopter Mentality | POWER | 0.84 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.3% |
| Italy | 4.5% |
See Vehicles audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Vehicles have in Spain?
Vehicles has an estimated audience of 20,703,820 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Vehicles fans?
45.8% of Vehicles fans are female, 54.2% are male, with an average age of 43.5 years.
Which brands do Vehicles fans like most?
Vehicles fans show strongest brand affinity for Sport bike (3.18×), Harry Potter (1.61×), and Maquillaje Profesional (2.2×) over the country average.
Where do Vehicles fans live in Spain?
Vehicles fans in Spain are most concentrated in Catalonia (reach ~6.5M), Andalusia (reach ~3.5M), and Community of Madrid (reach ~3M). These three regions account for the largest share of the active audience.
What other brands do Vehicles fans also like?
Beyond Vehicles itself, the audience over-indexes on Harry Potter (1.61×), Maquillaje Profesional (2.2×), Brico Dépôt (2.23×), and Coches.net (1.59×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.