Motorcycle racing Audience in Spain
Motorcycle racing has an estimated audience of 5,660,441 people in Spain. 27.3% are female, 72.7% are male, average age 39.3. Top brand affinities: Brico Dépôt, Local food, MotoGP, Fernando Alonso, Motocross.
Top brand affinities include Brico Dépôt, Local food, MotoGP, with strongest over-indexing on Brico Dépôt (4.3× the country average). Demographically, the Motorcycle racing audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Motorcycle racing fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 39.3 |
| Estimated audience size | 5,660,441 |
Audience persona
The typical Motorcycle racing fan in Spain is more male, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Brico Dépôt.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 4.3× | Shopping |
| Local food | 3.33× | Food & Beverages |
| MotoGP | 3.3× | Sports |
| Fernando Alonso | 3.17× | Sports |
| Motocross | 3.87× | Sports |
| UEFA Champions League | 1.75× | Sports |
| Ducati | 4.07× | Cars & Mobility |
| Motorcycle accessories | 2.97× | Cars & Mobility |
| Motorcycle helmet | 3.27× | Cars & Mobility |
| Honda | 3.01× | Cars & Mobility |
| Formula One | 2.18× | Sports |
| Motorsport | 2.63× | Cars & Mobility |
| Used car | 3× | Cars & Mobility |
| KTM | 4.04× | Cars & Mobility |
| Cruiser (motorcycle) | 4.19× | Cars & Mobility |
| Lewis Hamilton | 5.97× | Sports |
| Rallying | 3.41× | Sports |
| Manchester City F.C. | 2.64× | Sports |
| Sustainable transport | 2.99× | Cars & Mobility |
| Touring motorcycle | 3.19× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.22 |
| Family Orientation | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.18 |
| Luxury Orientation | PREMIUM | 1.12 |
| DIY Mentality | THRILL | 1.09 |
| Need for Security | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 7.5% |
| Japan | 6.2% |
See Motorcycle racing audiences in other countries
- Motorcycle racing — Germany
- Motorcycle racing — United States
- Motorcycle racing — United Kingdom
- Motorcycle racing — France
- Motorcycle racing — Italy
- Motorcycle racing — Brazil
- Motorcycle racing — Japan
- Motorcycle racing — South Korea
- Motorcycle racing — India
- Motorcycle racing — Canada
- Motorcycle racing — Mexico
More Sport audiences in Spain
- Soccer (21,263,973)
- Basketball (12,580,217)
- Golf (9,452,483)
- Swimming (7,659,904)
- Baseball (6,465,515)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.