A data profile of the people who buy, follow and care about Motorcycle racing in Spain — modelled from more than twelve digital signal sources. Motorcycle racing has an estimated audience of 5,660,441 people in Spain.
Motorcycle racing has an estimated audience of 5,660,441 people in Spain. 27.3% are female, 72.7% are male, average age 39.3. Top brand affinities: Motorcycle accessories, Motorcycle helmet, Custom motorcycle, Touring motorcycle, Cruiser (motorcycle).
Top brand affinities include Motorcycle accessories, Motorcycle helmet, Custom motorcycle, with strongest over-indexing on Motorcycle accessories (6.44× the country average).
Demographically, the Motorcycle racing audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Motorcycle racing fan in Spain is more male, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Motorcycle racing profile in Spain.
27.3% are female, 72.7% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 39.3 |
| Estimated audience size | 5,660,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Motorcycle racing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 7.5% |
| Japan | 6.2% |
The strongest cross-interests of the Motorcycle racing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Supermoto | Cars & Mobility | 7.60× | ||
| 02 | Cruiser (motorcycle) | Cars & Mobility | 7.33× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 7.06× | ||
| 04 | Touring motorcycle | Cars & Mobility | 7.04× | ||
| 05 | Dakar Rally | Sports | 6.67× | ||
| 06 | Motorcycle accessories | Cars & Mobility | 6.44× | ||
| 07 | Custom motorcycle | Cars & Mobility | 6.23× | ||
| 08 | Motor oil | Cars & Mobility | 6.20× | ||
| 09 | Brazil national football team | Sports | 5.33× | ||
| 10 | Rallying | Sports | 3.64× | ||
| 11 | Motocross | Sports | 3.48× | ||
| 12 | Extreme sport | Sports | 3.39× | ||
| 13 | Brico Dépôt | Shopping | 3.06× | ||
| 14 | MotoGP | Sports | 2.99× | ||
| 15 | Motorcycles | Cars & Mobility | 2.62× | ||
| 16 | Local food | Food & Beverages | 2.26× | ||
| 17 | Vehicles | Cars & Mobility | 1.94× | ||
| 18 | Formula One | Sports | 1.93× | ||
| 19 | Coches.net | Cars & Mobility | 1.72× | ||
| 20 | Video games | Games | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.77× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Family Orientation | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Community Orientation | OPEN | 0.71× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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