A data profile of the people who buy, follow and care about Rallying in Spain — modelled from more than twelve digital signal sources. Rallying has an estimated audience of 2,480,006 people in Spain.
The average Rallying fan in Spain is 42.6 years old, more male, and lives primarily in Canary Islands.
The audience is concentrated in Canary Islands, Andalusia, Catalonia.
Top brand affinities include Sabadell, Engine, Coches.net, with strongest over-indexing on Sabadell (2.95× the country average).
Demographically, the Rallying audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Rallying fan in Spain is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Sabadell.
The key figures that characterise the Rallying profile in Spain.
23.5% are female, 76.5% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 42.6 |
| Estimated audience size | 2,480,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Rallying audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.1% |
| Italy | 9.6% |
| Spain | 7.3% |
Where the Rallying audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~500K | 4.17× | |
| 02 | Galicia | ~200K | 1.60× | |
| 03 | Principality of Asturias | ~80K | 1.37× | |
| 04 | Cantabria | ~40K | 1.32× | |
| 05 | Basque Autonomous Country | ~90K | 0.92× | |
| 06 | La Rioja | ~10K | 0.83× | |
| 07 | Andalusia | ~400K | 0.80× | |
| 08 | Castile and León | ~90K | 0.79× | |
| 09 | Extremadura | ~40K | 0.79× | |
| 10 | Navarre | ~20K | 0.74× | |
| 11 | Catalonia | ~300K | 0.72× | |
| 12 | Balearic Islands | ~50K | 0.70× | |
| 13 | Castilla-La Mancha | ~70K | 0.69× | |
| 14 | Aragon | ~40K | 0.67× | |
| 15 | Community of Madrid | ~300K | 0.65× | |
| 16 | Region of Murcia | ~50K | 0.64× | |
| 17 | Comunidad Valenciana | ~200K | 0.57× |
The strongest cross-interests of the Rallying audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossover (automobile) | Cars & Mobility | 4.03× | ||
| 02 | Fernando Alonso | Sports | 3.85× | ||
| 03 | Motorcycle racing | Cars & Mobility | 3.64× | ||
| 04 | Tire | Cars & Mobility | 3.54× | ||
| 05 | Sport bike | Cars & Mobility | 3.45× | ||
| 06 | Engine | Cars & Mobility | 3.30× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 3.18× | ||
| 08 | MotoGP | Sports | 3.17× | ||
| 09 | Motorcycle sport | Sports | 3.16× | ||
| 10 | Formula One | Sports | 3.02× | ||
| 11 | Sabadell | Business & Career | 2.95× | ||
| 12 | Motorcycle club | Cars & Mobility | 2.83× | ||
| 13 | Motorcycling | Cars & Mobility | 2.82× | ||
| 14 | Škoda Auto | Cars & Mobility | 2.80× | ||
| 15 | Coches.net | Cars & Mobility | 2.79× | ||
| 16 | El Economista | News | 2.35× | ||
| 17 | SUVs | Cars & Mobility | 2.23× | ||
| 18 | Motor vehicle | Cars & Mobility | 2.18× | ||
| 19 | Automobiles | Cars & Mobility | 2.17× | ||
| 20 | Fitness and wellness | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Need for Security | CONSERVATISM | 1.41× | |
| Family Orientation | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.53× | |
| Mindfulness | BALANCE | 0.64× | |
| Tradition | CONSERVATISM | 0.69× |
Rallying has an estimated audience of 2,480,006 people in Spain, concentrated in Canary Islands and Andalusia.
23.5% of Rallying fans are female, 76.5% are male, with an average age of 42.6 years.
Rallying fans show strongest brand affinity for Sabadell (2.95×), Engine (3.3×), and Coches.net (2.79×) over the country average.
Rallying fans in Spain are most concentrated in Canary Islands (reach ~500K), Andalusia (reach ~400K), and Catalonia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Rallying itself, the audience over-indexes on Engine (3.3×), Coches.net (2.79×), Formula One (3.02×), and Motorcycle racing (3.64×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Rallying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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