A data profile of the people who buy, follow and care about Crossover (automobile) in Spain — modelled from more than twelve digital signal sources. Crossover (automobile) has an estimated audience of 2,556,188 people in Spain.
Crossover (automobile) has an estimated audience of 2,556,188 people in Spain. 27.5% are female, 72.5% are male, average age 47.9. Top brand affinities: Škoda Auto, Hybrid electric vehicle, Plug-in hybrid, City car, Kia Motors.
Top brand affinities include Škoda Auto, Hybrid electric vehicle, Plug-in hybrid, with strongest over-indexing on Škoda Auto (6.26× the country average).
Demographically, the Crossover (automobile) audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Crossover (automobile) fan in Spain is more male, around 47.9 years old, with strong Family Orientation tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the Crossover (automobile) profile in Spain.
27.5% are female, 72.5% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 47.9 |
| Estimated audience size | 2,556,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 39% |
of the worldwide Crossover (automobile) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 8.0% |
| Germany | 5.0% |
The strongest cross-interests of the Crossover (automobile) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 9.88× | ||
| 02 | City car | Cars & Mobility | 9.49× | ||
| 03 | Hatchback | Cars & Mobility | 8.20× | ||
| 04 | Vintage car | Cars & Mobility | 7.69× | ||
| 05 | Family car | Cars & Mobility | 7.45× | ||
| 06 | Compact car | Cars & Mobility | 7.38× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 6.75× | ||
| 08 | Kia Motors | Cars & Mobility | 6.48× | ||
| 09 | Škoda Auto | Cars & Mobility | 6.26× | ||
| 10 | Sedan (automobile) | Cars & Mobility | 6.09× | ||
| 11 | Carcare | Cars & Mobility | 5.99× | ||
| 12 | AutoScout24 | Cars & Mobility | 5.85× | ||
| 13 | Lexus | Cars & Mobility | 5.69× | ||
| 14 | Mazda | Cars & Mobility | 5.61× | ||
| 15 | Peugeot | Cars & Mobility | 3.90× | ||
| 16 | Sustainable energy | Home & Garden | 3.82× | ||
| 17 | Solar energy | Home & Garden | 3.71× | ||
| 18 | Hyundai | Cars & Mobility | 3.47× | ||
| 19 | Renault | Cars & Mobility | 3.37× | ||
| 20 | SUVs | Cars & Mobility | 2.46× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.07× | |
| Indulgence | JOY | 1.99× | |
| Quality Awareness | PREMIUM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| DIY Mentality | THRILL | 0.73× | |
| Community Orientation | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Crossover (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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