A data profile of the people who buy, follow and care about Hyundai in Spain — modelled from more than twelve digital signal sources. Hyundai has an estimated audience of 3,930,141 people in Spain.
The average Hyundai fan in Spain is 44.6 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Coches.net, Automobiles, Bankinter, with strongest over-indexing on Coches.net (2.61× the country average).
Demographically, the Hyundai audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hyundai fan in Spain is more male, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Coches.net.
The key figures that characterise the Hyundai profile in Spain.
28.9% are female, 71.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 44.6 |
| Estimated audience size | 3,930,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Hyundai audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.6% |
| Italy | 5.5% |
| Germany | 5.4% |
Where the Hyundai audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~200K | 1.26× | |
| 02 | Castilla-La Mancha | ~200K | 1.21× | |
| 03 | Comunidad Valenciana | ~500K | 1.20× | |
| 04 | Community of Madrid | ~800K | 1.18× | |
| 05 | Andalusia | ~800K | 1.07× | |
| 06 | Galicia | ~200K | 1.06× | |
| 07 | Catalonia | ~800K | 1.05× | |
| 08 | Balearic Islands | ~100K | 1.02× | |
| 09 | Castile and León | ~200K | 0.99× | |
| 10 | Basque Autonomous Country | ~100K | 0.98× | |
| 11 | Aragon | ~100K | 0.97× | |
| 12 | Principality of Asturias | ~90K | 0.94× | |
| 13 | Extremadura | ~80K | 0.88× | |
| 14 | Cantabria | ~40K | 0.86× | |
| 15 | Canary Islands | ~200K | 0.82× | |
| 16 | Navarre | ~40K | 0.79× | |
| 17 | La Rioja | ~20K | 0.75× |
The strongest cross-interests of the Hyundai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai Tucson | Cars & Mobility | 5.42× | ||
| 02 | Used car | Cars & Mobility | 3.86× | ||
| 03 | Crossover (automobile) | Cars & Mobility | 3.47× | ||
| 04 | Car dealership | Cars & Mobility | 3.35× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 3.01× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.98× | ||
| 07 | Bild | News | 2.91× | ||
| 08 | BP | Cars & Mobility | 2.79× | ||
| 09 | Coches.net | Cars & Mobility | 2.61× | ||
| 10 | Bankinter | Business & Career | 2.50× | ||
| 11 | Renault | Cars & Mobility | 2.36× | ||
| 12 | Used good | Politics & Society | 2.31× | ||
| 13 | Hybrids | Cars & Mobility | 2.31× | ||
| 14 | SUVs | Cars & Mobility | 2.16× | ||
| 15 | Wallapop | Shopping | 2.04× | ||
| 16 | Automobiles | Cars & Mobility | 2.03× | ||
| 17 | Engine | Cars & Mobility | 2.02× | ||
| 18 | Loterías y Apuestas del Estado | Games | 1.86× | ||
| 19 | IBEX 35 | Business & Career | 1.68× | ||
| 20 | El Mundo Deportivo (newspaper) | News | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Need for Security | CONSERVATISM | 1.51× | |
| Career Orientation | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.50× | |
| Extroversion | THRILL | 0.54× | |
| Mindfulness | BALANCE | 0.57× |
Hyundai's target market in Spain covers an estimated 3,930,141 people, concentrated in Andalusia and Community of Madrid.
28.9% of the Hyundai audience are female, 71.1% are male, with an average age of 44.6 years.
Hyundai fans show strongest brand affinity for Coches.net (2.61×), Automobiles (2.03×), and Bankinter (2.5×) over the country average.
Hyundai fans in Spain are most concentrated in Andalusia (reach ~800K), Community of Madrid (reach ~800K), and Catalonia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Hyundai itself, the audience over-indexes on Automobiles (2.03×), Bankinter (2.5×), Used car (3.86×), and Škoda Auto (2.98×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hyundai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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