A data profile of the people who buy, follow and care about Kia Motors in Spain — modelled from more than twelve digital signal sources. Kia Motors has an estimated audience of 2,871,596 people in Spain.
The average Kia Motors fan in Spain is 43.4 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Kia Sportage, Used car, Škoda Auto, with strongest over-indexing on Kia Sportage (10.78× the country average).
Demographically, the Kia Motors audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Kia Motors fan in Spain is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Kia Sportage.
The key figures that characterise the Kia Motors profile in Spain.
30.4% are female, 69.6% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 43.4 |
| Estimated audience size | 2,871,596 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Kia Motors audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.3% |
| Mexico | 9.0% |
| Spain | 6.4% |
Where the Kia Motors audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~400K | 1.16× | |
| 02 | Canary Islands | ~200K | 1.14× | |
| 03 | Catalonia | ~600K | 1.11× | |
| 04 | Basque Autonomous Country | ~100K | 1.08× | |
| 05 | Castile and León | ~100K | 1.07× | |
| 06 | Castilla-La Mancha | ~100K | 1.07× | |
| 07 | Galicia | ~100K | 1.03× | |
| 08 | Region of Murcia | ~100K | 1.01× | |
| 09 | La Rioja | ~20K | 1.00× | |
| 10 | Andalusia | ~600K | 0.99× | |
| 11 | Cantabria | ~40K | 0.99× | |
| 12 | Community of Madrid | ~500K | 0.97× | |
| 13 | Aragon | ~70K | 0.96× | |
| 14 | Navarre | ~30K | 0.96× | |
| 15 | Balearic Islands | ~80K | 0.94× | |
| 16 | Extremadura | ~60K | 0.94× | |
| 17 | Principality of Asturias | ~60K | 0.92× |
The strongest cross-interests of the Kia Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kia Cee'd | Cars & Mobility | 11.46× | ||
| 02 | Kia Sportage | Cars & Mobility | 10.78× | ||
| 03 | Toyota RAV4 | Cars & Mobility | 6.80× | ||
| 04 | Dacia Duster | Cars & Mobility | 6.64× | ||
| 05 | Crossover (automobile) | Cars & Mobility | 6.48× | ||
| 06 | Peugeot 2008 | Cars & Mobility | 6.27× | ||
| 07 | Used car | Cars & Mobility | 5.80× | ||
| 08 | Hybrid electric vehicle | Cars & Mobility | 5.57× | ||
| 09 | Car dealership | Cars & Mobility | 4.95× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 4.88× | ||
| 11 | Škoda Auto | Cars & Mobility | 4.39× | ||
| 12 | Used good | Politics & Society | 3.39× | ||
| 13 | Coches.net | Cars & Mobility | 3.04× | ||
| 14 | Renault | Cars & Mobility | 2.98× | ||
| 15 | SUVs | Cars & Mobility | 2.57× | ||
| 16 | Bankinter | Business & Career | 2.42× | ||
| 17 | Automobiles | Cars & Mobility | 2.17× | ||
| 18 | Loterías y Apuestas del Estado | Games | 2.16× | ||
| 19 | IBEX 35 | Business & Career | 2.02× | ||
| 20 | BBVA | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.78× | |
| Patriotism | CONSERVATISM | 1.65× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.55× | |
| Design Affinity | PREMIUM | 0.57× | |
| Mindfulness | BALANCE | 0.62× |
Kia Motors's target market in Spain covers an estimated 2,871,596 people, concentrated in Catalonia and Andalusia.
30.4% of the Kia Motors audience are female, 69.6% are male, with an average age of 43.4 years.
Kia Motors fans show strongest brand affinity for Kia Sportage (10.78×), Used car (5.8×), and Škoda Auto (4.39×) over the country average.
Kia Motors fans in Spain are most concentrated in Catalonia (reach ~600K), Andalusia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Kia Motors itself, the audience over-indexes on Used car (5.8×), Škoda Auto (4.39×), Crossover (automobile) (6.48×), and Coches.net (3.04×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Kia Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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