A data profile of the people who buy, follow and care about Lexus in Spain — modelled from more than twelve digital signal sources. Lexus has an estimated audience of 2,057,092 people in Spain.
The average Lexus fan in Spain is 44.1 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Hybrid electric vehicle, Plug-in hybrid, Mercedes-Benz GLA-Class, with strongest over-indexing on Hybrid electric vehicle (10.33× the country average).
Demographically, the Lexus audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Lexus fan in Spain is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Hybrid electric vehicle.
The key figures that characterise the Lexus profile in Spain.
27.6% are female, 72.4% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 44.1 |
| Estimated audience size | 2,057,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Lexus audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 11.5% |
| China | 5.1% |
Where the Lexus audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~400K | 1.27× | |
| 02 | Region of Murcia | ~80K | 1.20× | |
| 03 | Galicia | ~100K | 1.19× | |
| 04 | Comunidad Valenciana | ~300K | 1.13× | |
| 05 | Castile and León | ~100K | 1.11× | |
| 06 | Aragon | ~60K | 1.08× | |
| 07 | Andalusia | ~400K | 1.07× | |
| 08 | Basque Autonomous Country | ~80K | 1.06× | |
| 09 | Catalonia | ~400K | 1.05× | |
| 10 | Castilla-La Mancha | ~90K | 1.05× | |
| 11 | Principality of Asturias | ~50K | 0.97× | |
| 12 | Cantabria | ~30K | 0.97× | |
| 13 | La Rioja | ~10K | 0.91× | |
| 14 | Navarre | ~20K | 0.81× | |
| 15 | Extremadura | ~30K | 0.78× | |
| 16 | Balearic Islands | ~40K | 0.75× | |
| 17 | Canary Islands | ~70K | 0.67× |
The strongest cross-interests of the Lexus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mercedes-Benz GLA-Class | Cars & Mobility | 12.59× | ||
| 02 | Toyota C-HR | Cars & Mobility | 10.81× | ||
| 03 | Volvo XC60 | Cars & Mobility | 10.72× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 10.33× | ||
| 05 | Toyota RAV4 | Cars & Mobility | 9.20× | ||
| 06 | Audi Q3 | Cars & Mobility | 8.27× | ||
| 07 | BMW 1 Series | Cars & Mobility | 7.86× | ||
| 08 | Plug-in hybrid | Cars & Mobility | 7.50× | ||
| 09 | Used car | Cars & Mobility | 5.72× | ||
| 10 | Crossover (automobile) | Cars & Mobility | 5.69× | ||
| 11 | Mazda | Cars & Mobility | 5.20× | ||
| 12 | Hybrids | Cars & Mobility | 4.65× | ||
| 13 | Škoda Auto | Cars & Mobility | 4.36× | ||
| 14 | Cars (film) | Movies & TV | 4.28× | ||
| 15 | Toyota | Cars & Mobility | 3.73× | ||
| 16 | Engine | Cars & Mobility | 3.48× | ||
| 17 | BMW | Cars & Mobility | 3.37× | ||
| 18 | Coches.net | Cars & Mobility | 3.28× | ||
| 19 | SUVs | Cars & Mobility | 3.10× | ||
| 20 | Automobiles | Cars & Mobility | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.92× | |
| Quality Awareness | PREMIUM | 1.88× | |
| Need for Security | CONSERVATISM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Individualism | JOY | 0.83× | |
| Creativity | OPEN | 0.85× |
Lexus's target market in Spain covers an estimated 2,057,092 people, concentrated in Community of Madrid and Andalusia.
27.6% of the Lexus audience are female, 72.4% are male, with an average age of 44.1 years.
Lexus fans show strongest brand affinity for Hybrid electric vehicle (10.33×), Plug-in hybrid (7.5×), and Mercedes-Benz GLA-Class (12.59×) over the country average.
Lexus fans in Spain are most concentrated in Community of Madrid (reach ~400K), Andalusia (reach ~400K), and Catalonia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Lexus itself, the audience over-indexes on Plug-in hybrid (7.5×), Mercedes-Benz GLA-Class (12.59×), Used car (5.72×), and Škoda Auto (4.36×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Lexus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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