Crossover (automobile) Audience in Germany
Crossover (automobile) has an estimated audience of 3,490,059 people in Germany. 25.2% are female, 74.8% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hatchback, Hyundai, Tesla Motors, Compact car, Automobile repair shop.
The average Crossover (automobile) fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hatchback, Hyundai, Tesla Motors, with strongest over-indexing on Hatchback (7.03× the country average). Demographically, the Crossover (automobile) audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Crossover (automobile) fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 39.3 |
| Estimated audience size | 3,490,059 |
Audience persona
The typical Crossover (automobile) fan in Germany is more male, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Hatchback.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 753,075 | 0.99× |
| Bayern | 592,735 | 1.06× |
| Baden-Württemberg | 499,141 | 1.05× |
| Niedersachsen | 321,532 | 0.95× |
| Hessen | 318,977 | 1.2× |
| Berlin | 198,259 | 1.27× |
| Sachsen | 184,609 | 1.08× |
| Rheinland-Pfalz | 172,595 | 0.99× |
| Brandenburg | 116,655 | 1.08× |
| Schleswig-Holstein | 105,586 | 0.84× |
| Thüringen | 99,973 | 1.12× |
| Sachsen-Anhalt | 80,612 | 0.89× |
| Hamburg | 73,358 | 0.93× |
| Mecklenburg-Vorpommern | 60,356 | 0.91× |
| Saarland | 36,157 | 0.84× |
| Bremen | 24,169 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hatchback | 7.03× | Cars & Mobility |
| Hyundai | 4.78× | Cars & Mobility |
| Tesla Motors | 4.61× | Cars & Mobility |
| Compact car | 5× | Cars & Mobility |
| Automobile repair shop | 4.77× | Cars & Mobility |
| Family car | 4.56× | Cars & Mobility |
| SUVs | 2.85× | Cars & Mobility |
| Vintage car | 5.28× | Cars & Mobility |
| Carcare | 4.12× | Cars & Mobility |
| ICloud | 4.65× | Technology & Electronics |
| Used car | 2.81× | Cars & Mobility |
| Sedan (automobile) | 4.46× | Cars & Mobility |
| Škoda Auto | 2.81× | Cars & Mobility |
| Subcompact car | 7.46× | Cars & Mobility |
| Hunter × Hunter | 7.25× | Literature |
| Lollapalooza | 7.31× | Music & Radio |
| FIFA World Cup | 1.82× | Sports |
| Kia Soul | 15.04× | Cars & Mobility |
| Casino | 4.79× | Games |
| Peugeot | 3.96× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.52 |
| DIY Mentality | THRILL | 1.48 |
| Family Orientation | CONSERVATISM | 1.4 |
| Quality Awareness | PREMIUM | 1.32 |
| Indulgence | JOY | 1.25 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 8.0% |
| Germany | 5.0% |
See Crossover (automobile) audiences in other countries
- Crossover (automobile) — United States
- Crossover (automobile) — United Kingdom
- Crossover (automobile) — France
- Crossover (automobile) — Italy
- Crossover (automobile) — Spain
- Crossover (automobile) — Brazil
- Crossover (automobile) — Japan
- Crossover (automobile) — South Korea
- Crossover (automobile) — India
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Crossover (automobile) have in Germany?
Crossover (automobile) has an estimated audience of 3,490,059 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crossover (automobile) fans?
25.2% of Crossover (automobile) fans are female, 74.8% are male, with an average age of 39.3 years.
Which brands do Crossover (automobile) fans like most?
Crossover (automobile) fans show strongest brand affinity for Hatchback (7.03×), Hyundai (4.78×), and Tesla Motors (4.61×) over the country average.
Where do Crossover (automobile) fans live in Germany?
Crossover (automobile) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 753,075), Bayern (reach 592,735), and Baden-Württemberg (reach 499,141). These three regions account for the largest share of the active audience.
What other brands do Crossover (automobile) fans also like?
Beyond Crossover (automobile) itself, the audience over-indexes on Hyundai (4.78×), Tesla Motors (4.61×), Compact car (5×), and Automobile repair shop (4.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crossover (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.