Crossover (automobile) Audience in United States

Crossover (automobile) has an estimated audience of 14,039,383 people in United States. 35.6% are female, 64.4% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Google Maps, Indeed.com, Capital One, Enterprise Rent-A-Car.

The average Crossover (automobile) fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Google Maps, Indeed.com, with strongest over-indexing on CarGurus (18.39× the country average). Demographically, the Crossover (automobile) audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Crossover (automobile) fans

Demographic split for Crossover (automobile) audience in United States
MetricValue
Female35.6%
Male64.4%
Average age44.5
Estimated audience size14,039,383

Audience persona

The typical Crossover (automobile) fan in United States is more male, around 44.5 years old, with strong Family Orientation tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Crossover (automobile) in United States
RegionReachAffinity
California2,195,7751.42×
Texas1,978,9861.64×
Florida1,012,4301.07×
New York901,6001.15×
Virginia488,3061.43×
Georgia478,7791.11×
Illinois455,8390.97×
Pennsylvania425,4530.9×
North Carolina419,9980.99×
New Jersey378,2201.06×
Ohio362,5390.84×
Michigan346,0820.94×
Washington344,8011.22×
Arizona320,9681.12×
Massachusetts314,1491.14×
Wisconsin267,2951.27×
Tennessee261,8510.93×
Indiana247,5970.97×
Maryland240,2611×
Missouri213,9510.95×
Colorado201,4660.91×
Oklahoma200,1651.28×
South Carolina187,6960.89×
Alabama186,9980.95×
Louisiana186,0681.03×
Kentucky174,1920.99×
Minnesota167,1410.83×
Oregon154,0250.96×
Connecticut142,7851.01×
Nevada139,1101.02×
Utah136,8071.09×
Arkansas131,7621.14×
Mississippi112,5420.97×
Kansas106,6510.96×
Iowa96,7420.84×
Idaho67,2670.96×
Hawaii59,1320.98×
Nebraska58,2440.83×
New Mexico58,2290.83×
Washington, District of Columbia50,0231.19×
New Hampshire49,3090.89×
West Virginia49,1010.75×
Rhode Island43,1660.97×
Maine40,1920.8×
Delaware34,4140.89×
South Dakota28,4570.88×
Montana26,9800.69×
Alaska26,0750.87×
North Dakota25,9120.9×
Vermont21,0550.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crossover (automobile) audience
BrandAffinityCategory
CarGurus18.39×Cars & Mobility
Google Maps8.32×Internet & Social Media
Indeed.com7.12×Business & Career
Capital One6.92×Business & Career
Enterprise Rent-A-Car10.36×Cars & Mobility
Kia Sportage34.78×Cars & Mobility
Honda Motorcycles25.31×Cars & Mobility
Google News6.83×News
Honda Accord15.13×Cars & Mobility
Apple Store8.18×Shopping
Aaron Rodgers6.48×Sports
Circle K6.85×Shopping
Honda HR-V24.64×Cars & Mobility
AccuWeather5.75×Home & Garden
Google Earth8.73×Internet & Social Media
Charles Leclerc13.76×Sports
MSN3.18×News
DuckDuckGo7.23×Internet & Social Media
Jeep Grand Cherokee8.7×Cars & Mobility
Hyundai Elantra16.84×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crossover (automobile) audience
TraitClusterScore
Family OrientationCONSERVATISM1.52
TravellingTHRILL1.34
Quality AwarenessPREMIUM1.33
Luxury OrientationPREMIUM1.21
Convenience OrientationPREMIUM1.2
Need for SecurityCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Crossover (automobile)
CountryShare
United States20.0%
Italy8.0%
Germany5.0%

See Crossover (automobile) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Crossover (automobile) have in United States?

Crossover (automobile) has an estimated audience of 14,039,383 people in United States, concentrated in California and Texas.

What is the gender split and age of Crossover (automobile) fans?

35.6% of Crossover (automobile) fans are female, 64.4% are male, with an average age of 44.5 years.

Which brands do Crossover (automobile) fans like most?

Crossover (automobile) fans show strongest brand affinity for CarGurus (18.39×), Google Maps (8.32×), and Indeed.com (7.12×) over the country average.

Where do Crossover (automobile) fans live in United States?

Crossover (automobile) fans in United States are most concentrated in California (reach 2,195,775), Texas (reach 1,978,986), and Florida (reach 1,012,430). These three regions account for the largest share of the active audience.

What other brands do Crossover (automobile) fans also like?

Beyond Crossover (automobile) itself, the audience over-indexes on Google Maps (8.32×), Indeed.com (7.12×), Capital One (6.92×), and Enterprise Rent-A-Car (10.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crossover (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.