Rascasse Audience Intelligence

Crossover (automobile) Audience in United States

A data profile of the people who buy, follow and care about Crossover (automobile) in United States — modelled from more than twelve digital signal sources. Crossover (automobile) has an estimated audience of 14,039,383 people in United States.

#11among Car type in United States#1694among Topic in United States#87in Cars & Mobility

The average Crossover (automobile) fan in United States is 44.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Compact car, SUVs, Used car, with strongest over-indexing on Compact car (8.97× the country average).

Demographically, the Crossover (automobile) audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crossover (automobile) fan in United States is more male, around 44.5 years old, with strong Family Orientation tendencies and a notable affinity for Compact car.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crossover (automobile) profile in United States.

Audience size
14M
in United States
Gender
35.6%♀
64.4% male
Age
44.5
average years
Country rank
#2510
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crossover (automobile) fans

35.6% are female, 64.4% are male, average age 44.5.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Crossover (automobile) audience in United States
MetricValue
Female35.6%
Male64.4%
Average age44.5
Estimated audience size14,039,383
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Crossover (automobile) audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4923%
50+33%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Crossover (automobile) audience comes from United States.

Worldwide audience distribution share by country for Crossover (automobile)
CountryShare
United States20.0%
Italy8.0%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crossover (automobile) audience in United States is strongest.

Fig. 05

Top regions by affinity

Crossover (automobile) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.53×
02California~2M1.40×
03Virginia~500K1.35×
04Washington~400K1.26×
05Wisconsin~300K1.24×
06Oklahoma~200K1.23×
07Massachusetts~300K1.14×
08Arkansas~100K1.13×
09New York~900K1.12×
10Utah~100K1.11×
11Washington, District of Columbia~50K1.10×
12Georgia~500K1.07×
13Arizona~300K1.07×
14Nevada~100K1.06×
15New Jersey~400K1.03×
16Connecticut~100K1.03×
17Florida~1M1.02×
18Hawaii~60K1.02×
19Maryland~200K1.01×
20Rhode Island~40K1.01×
21Louisiana~200K1.00×
22Kentucky~200K0.99×
23Kansas~100K0.99×
24Mississippi~100K0.98×
25Alaska~30K0.98×
26Alabama~200K0.97×
27Oregon~200K0.97×
28Idaho~70K0.97×
29North Dakota~30K0.97×
30North Carolina~400K0.96×
31Illinois~400K0.94×
32Indiana~200K0.94×
33South Dakota~30K0.94×
34Delaware~40K0.93×
35Michigan~300K0.92×
36Missouri~200K0.92×
37New Hampshire~50K0.92×
38Vermont~20K0.92×
39Pennsylvania~400K0.91×
40Tennessee~300K0.91×
41South Carolina~200K0.88×
42Nebraska~60K0.87×
43New Mexico~60K0.87×
44Maine~40K0.87×
45Ohio~400K0.85×
46Iowa~100K0.85×
47Colorado~200K0.83×
48Minnesota~200K0.83×
49West Virginia~50K0.81×
50Montana~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Crossover (automobile), United States
0.80×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crossover (automobile) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crossover (automobile) audience
#·InterestCategoryAffinity×
01Volvo XC60Cars & Mobility13.09×
02Compact carCars & Mobility8.97×
03Audi Q7Cars & Mobility8.59×
04Mazda CX-5Cars & Mobility6.43×
05Nissan RogueCars & Mobility6.41×
06Honda CR-VCars & Mobility5.82×
07Plug-in hybridCars & Mobility5.72×
08StuttgartTravel & Leisure4.22×
09HatchbackCars & Mobility3.84×
10Kia MotorsCars & Mobility3.64×
11Lace wigBeauty & Wellness3.00×
12Dump truckCars & Mobility2.90×
13CarGurusCars & Mobility2.84×
14Used carCars & Mobility2.75×
15Discount TireShopping2.71×
16SUVsCars & Mobility2.52×
17Car dealershipCars & Mobility2.48×
18AutoZoneCars & Mobility2.00×
19Home AppliancesHome & Garden1.63×
20MSNNews1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crossover (automobile) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crossover (automobile) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.73×
Quality AwarenessPREMIUM1.62×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crossover (automobile) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.86×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crossover (automobile) have in United States?

Crossover (automobile) has an estimated audience of 14,039,383 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crossover (automobile) fans?

35.6% of Crossover (automobile) fans are female, 64.4% are male, with an average age of 44.5 years.

03

Which brands do Crossover (automobile) fans like most?

Crossover (automobile) fans show strongest brand affinity for Compact car (8.97×), SUVs (2.52×), and Used car (2.75×) over the country average.

04

Where do Crossover (automobile) fans live in United States?

Crossover (automobile) fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Crossover (automobile) fans also like?

Beyond Crossover (automobile) itself, the audience over-indexes on SUVs (2.52×), Used car (2.75×), Lace wig (3×), and CarGurus (2.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Crossover (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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