Rascasse Audience Intelligence

Volvo XC60 Audience in United States

A data profile of the people who buy, follow and care about Volvo XC60 in United States — modelled from more than twelve digital signal sources. Volvo XC60 has an estimated audience of 1,330,515 people in United States.

#146among Car type in United States#145among Car Model in United States#627in Cars & Mobility

The average Volvo XC60 fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nissan Leaf, Tesla Model X, Alternative fuel vehicle, with strongest over-indexing on Nissan Leaf (74.26× the country average).

Demographically, the Volvo XC60 audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volvo XC60 fan in United States is more male, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Nissan Leaf.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volvo XC60 profile in United States.

Audience size
1.3M
in United States
Gender
35.4%♀
64.6% male
Age
41.1
average years
Country rank
#19378
Car Model in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volvo XC60 fans

35.4% are female, 64.6% are male, average age 41.1.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Volvo XC60 audience in United States
MetricValue
Female35.4%
Male64.6%
Average age41.1
Estimated audience size1,330,515
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Volvo XC60 audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3923%
40-4921%
50+23%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Volvo XC60 audience comes from United States.

Worldwide audience distribution share by country for Volvo XC60
CountryShare
Poland11.3%
United States9.4%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volvo XC60 audience in United States is strongest.

Fig. 05

Top regions by affinity

Volvo XC60 fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~9K1.76×
02Connecticut~20K1.72×
03Vermont~4K1.70×
04Massachusetts~40K1.69×
05Maine~8K1.62×
06New Jersey~50K1.46×
07Rhode Island~6K1.40×
08Washington, District of Columbia~5K1.31×
09North Carolina~50K1.25×
10New York~90K1.22×
11Pennsylvania~50K1.21×
12Virginia~40K1.20×
13Colorado~20K1.18×
14Georgia~50K1.16×
15Illinois~50K1.15×
16Washington~30K1.15×
17South Carolina~20K1.13×
18Florida~100K1.12×
19Maryland~20K1.12×
20Delaware~4K1.08×
21Texas~100K1.00×
22Oregon~10K1.00×
23California~100K0.99×
24Minnesota~20K0.96×
25Louisiana~20K0.94×
26Tennessee~20K0.93×
27Alabama~20K0.92×
28Arkansas~9K0.88×
29Ohio~30K0.86×
30Mississippi~9K0.85×
31West Virginia~5K0.84×
32Wisconsin~20K0.83×
33Kansas~8K0.83×
34Missouri~20K0.82×
35Kentucky~10K0.82×
36Oklahoma~10K0.82×
37Utah~10K0.82×
38Michigan~30K0.79×
39Nebraska~5K0.79×
40Arizona~20K0.76×
41Indiana~20K0.76×
42Iowa~8K0.75×
43Idaho~5K0.74×
44Alaska~2K0.72×
45Montana~3K0.71×
46Nevada~9K0.68×
47New Mexico~4K0.66×
48South Dakota~2K0.65×
49North Dakota~2K0.59×
50Hawaii~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Volvo XC60, United States
0.57×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volvo XC60 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volvo XC60 audience
#·InterestCategoryAffinity×
01Chevrolet VoltCars & Mobility80.76×
02Nissan LeafCars & Mobility74.26×
03BMW i3Cars & Mobility52.22×
04Tesla Model XCars & Mobility41.82×
05Alternative fuel vehicleCars & Mobility36.82×
06Mitsubishi MirageCars & Mobility36.54×
07Volvo XC90Cars & Mobility34.57×
08Volvo CarsCars & Mobility29.33×
09Audi Q5Cars & Mobility26.23×
10Škoda AutoCars & Mobility25.88×
11Tesla Model SCars & Mobility23.81×
12Electric vehicle conversionCars & Mobility23.81×
13Tesla Model YCars & Mobility21.49×
14Plug-in hybridCars & Mobility20.00×
15Pollo CamperoFood & Beverages14.88×
16HatchbackCars & Mobility13.89×
17Hybrid electric vehicleCars & Mobility13.58×
18Crossover (automobile)Cars & Mobility13.09×
19Compact carCars & Mobility10.91×
20Tesla MotorsCars & Mobility6.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volvo XC60 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volvo XC60 audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.02×
Design AffinityPREMIUM2.99×
Quality AwarenessPREMIUM2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volvo XC60 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.64×
SpiritualityBALANCE0.67×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volvo XC60 have in United States?

Volvo XC60 has an estimated audience of 1,330,515 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volvo XC60 fans?

35.4% of Volvo XC60 fans are female, 64.6% are male, with an average age of 41.1 years.

03

Which brands do Volvo XC60 fans like most?

Volvo XC60 fans show strongest brand affinity for Nissan Leaf (74.26×), Tesla Model X (41.82×), and Alternative fuel vehicle (36.82×) over the country average.

04

Where do Volvo XC60 fans live in United States?

Volvo XC60 fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Volvo XC60 fans also like?

Beyond Volvo XC60 itself, the audience over-indexes on Tesla Model X (41.82×), Alternative fuel vehicle (36.82×), Plug-in hybrid (20×), and Volvo XC90 (34.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo XC60. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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