Volvo XC60 Audience in United States

Volvo XC60 logo

Volvo XC60 has an estimated audience of 1,296,733 people in United States. 35.4% are female, 64.6% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Nissan Leaf, Tesla Model X, Alternative fuel vehicle, Plug-in hybrid, Volvo XC90.

The average Volvo XC60 fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nissan Leaf, Tesla Model X, Alternative fuel vehicle, with strongest over-indexing on Nissan Leaf (74.26× the country average). Demographically, the Volvo XC60 audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Volvo XC60 fans

Demographic split for Volvo XC60 audience in United States
MetricValue
Female35.4%
Male64.6%
Average age41.1
Estimated audience size1,296,733

Audience persona

The typical Volvo XC60 fan in United States is more male, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Nissan Leaf.

Top regions in United States

Top regions ranked by reach for Volvo XC60 in United States
RegionReachAffinity
California150,5511.06×
Texas116,3191.04×
Florida99,0761.13×
New York92,6721.28×
Pennsylvania52,9381.21×
Illinois52,8281.22×
North Carolina51,4301.32×
Georgia50,0441.25×
New Jersey48,9901.49×
Massachusetts43,9991.72×
Virginia39,4561.25×
Ohio34,6070.87×
Washington31,2431.2×
Michigan27,0280.8×
Maryland25,2891.13×
Colorado24,9381.22×
Tennessee24,2460.93×
Connecticut21,9771.69×
South Carolina21,9171.12×
Arizona20,8670.79×
Minnesota18,4270.99×
Indiana17,8530.75×
Missouri16,7820.8×
Alabama16,5240.91×
Wisconsin16,1310.83×
Oregon15,4871.04×
Louisiana14,9970.9×
Kentucky13,1860.81×
Oklahoma11,6230.81×
Utah9,6530.83×
Arkansas9,0310.85×
New Hampshire8,8661.74×
Kansas8,4260.82×
Nevada8,3970.67×
Mississippi8,3190.78×
Iowa7,6500.72×
Maine7,3741.59×
Rhode Island5,5921.35×
Washington, District of Columbia5,2821.36×
Nebraska4,8680.75×
West Virginia4,5750.76×
Idaho4,5570.7×
Vermont3,8841.71×
New Mexico3,8770.6×
Delaware3,6111.01×
Hawaii2,7740.5×
Montana2,2580.63×
Alaska1,6640.6×
South Dakota1,5780.53×
Wyoming1,0960.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volvo XC60 audience
BrandAffinityCategory
Nissan Leaf74.26×Cars & Mobility
Tesla Model X41.82×Cars & Mobility
Alternative fuel vehicle36.82×Cars & Mobility
Plug-in hybrid20×Cars & Mobility
Volvo XC9034.57×Cars & Mobility
Tesla Model Y21.49×Cars & Mobility
Hatchback13.89×Cars & Mobility
Crossover (automobile)13.09×Cars & Mobility
Tesla Model S23.81×Cars & Mobility
Volvo Cars29.33×Cars & Mobility
Compact car10.91×Cars & Mobility
Audi Q526.23×Cars & Mobility
Electric vehicle conversion23.81×Cars & Mobility
BMW i352.22×Cars & Mobility
Škoda Auto25.88×Cars & Mobility
Mitsubishi Mirage36.54×Cars & Mobility
Tesla Motors6.89×Cars & Mobility
Pollo Campero14.88×Food & Beverages
Chevrolet Volt80.76×Cars & Mobility
Hybrid electric vehicle13.58×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volvo XC60 audience
TraitClusterScore
IndulgenceJOY1.72
Family OrientationCONSERVATISM1.61
Luxury OrientationPREMIUM1.6
Quality AwarenessPREMIUM1.59
Design AffinityPREMIUM1.43
TravellingTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Volvo XC60
CountryShare
Poland11.1%
United States9.2%
Brazil8.9%

See Volvo XC60 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Volvo XC60 have in United States?

Volvo XC60 has an estimated audience of 1,296,733 people in United States, concentrated in California and Texas.

What is the gender split and age of Volvo XC60 fans?

35.4% of Volvo XC60 fans are female, 64.6% are male, with an average age of 41.1 years.

Which brands do Volvo XC60 fans like most?

Volvo XC60 fans show strongest brand affinity for Nissan Leaf (74.26×), Tesla Model X (41.82×), and Alternative fuel vehicle (36.82×) over the country average.

Where do Volvo XC60 fans live in United States?

Volvo XC60 fans in United States are most concentrated in California (reach 150,551), Texas (reach 116,319), and Florida (reach 99,076). These three regions account for the largest share of the active audience.

What other brands do Volvo XC60 fans also like?

Beyond Volvo XC60 itself, the audience over-indexes on Tesla Model X (41.82×), Alternative fuel vehicle (36.82×), Plug-in hybrid (20×), and Volvo XC90 (34.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo XC60. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.