Mazda CX-5 Audience in United States

Mazda CX-5 logo

Mazda CX-5 has an estimated audience of 3,687,554 people in United States. 29.1% are female, 70.9% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Mazda CX-30, Nissan X-Trail, Volkswagen Tiguan, Mazda, Mazda6.

The average Mazda CX-5 fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mazda CX-30, Nissan X-Trail, Volkswagen Tiguan, with strongest over-indexing on Mazda CX-30 (54.65× the country average). Demographically, the Mazda CX-5 audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Mazda CX-5 fans

Demographic split for Mazda CX-5 audience in United States
MetricValue
Female29.1%
Male70.9%
Average age39.7
Estimated audience size3,687,554

Audience persona

The typical Mazda CX-5 fan in United States is more male, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-30.

Top regions in United States

Top regions ranked by reach for Mazda CX-5 in United States
RegionReachAffinity
California422,4451.04×
Texas373,7611.18×
Florida286,8601.15×
New York238,6251.16×
Illinois146,8291.2×
Pennsylvania146,1481.18×
New Jersey124,1461.32×
Ohio123,5711.09×
Georgia123,0681.08×
North Carolina121,9651.1×
Virginia93,6751.04×
Massachusetts91,8121.26×
Michigan89,8680.93×
Washington83,4201.13×
Tennessee75,4711.02×
Arizona71,5140.95×
Indiana70,7391.05×
Minnesota67,3621.27×
Maryland66,7561.05×
Missouri66,3111.12×
Colorado64,9001.12×
Wisconsin64,6781.17×
South Carolina53,5530.97×
Connecticut50,3521.36×
Louisiana48,7241.02×
Kentucky48,5511.05×
Alabama47,1440.92×
Oklahoma45,2611.11×
Oregon40,1970.95×
Utah34,3491.04×
Nevada32,7400.92×
Kansas29,8271.03×
Arkansas27,6240.91×
Iowa26,9460.89×
Mississippi24,6060.81×
Nebraska18,4911×
New Hampshire17,0441.17×
Idaho15,9410.86×
Hawaii14,3090.9×
West Virginia14,0630.82×
Maine12,8390.97×
New Mexico12,1830.66×
Rhode Island12,0771.03×
Delaware10,3381.02×
Washington, District of Columbia8,9570.81×
Montana6,7840.66×
South Dakota6,2100.73×
Vermont5,8690.91×
Alaska5,2200.66×
North Dakota5,1510.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mazda CX-5 audience
BrandAffinityCategory
Mazda CX-3054.65×Cars & Mobility
Nissan X-Trail70.83×Cars & Mobility
Volkswagen Tiguan17.08×Cars & Mobility
Mazda11.97×Cars & Mobility
Mazda633.75×Cars & Mobility
Mazda CX-356.81×Cars & Mobility
Mazda325.36×Cars & Mobility
Nissan Juke30.6×Cars & Mobility
Kelley Blue Book6.67×Movies & TV
Honda CR-V11.22×Cars & Mobility
Toledo, Ohio20×Travel & Leisure
Certified Pre-Owned7.5×Cars & Mobility
Ford Focus (third generation)31.28×Cars & Mobility
Hyundai Tucson15.94×Cars & Mobility
Mazda CX-927.83×Cars & Mobility
Crossover (automobile)6.43×Cars & Mobility
Toyota RAV49.51×Cars & Mobility
Hyundai Santa Fe14.09×Cars & Mobility
SUVs2.88×Cars & Mobility
Used car3.51×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mazda CX-5 audience
TraitClusterScore
Family OrientationCONSERVATISM1.59
Need for SecurityCONSERVATISM1.43
Career OrientationPOWER1.4
Price SensitivityPREMIUM1.3
Quality AwarenessPREMIUM1.25
TravellingTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Mazda CX-5
CountryShare
Japan17.9%
United States16.4%
Germany5.3%

See Mazda CX-5 audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Mazda CX-5 have in United States?

Mazda CX-5 has an estimated audience of 3,687,554 people in United States, concentrated in California and Texas.

What is the gender split and age of Mazda CX-5 fans?

29.1% of Mazda CX-5 fans are female, 70.9% are male, with an average age of 39.7 years.

Which brands do Mazda CX-5 fans like most?

Mazda CX-5 fans show strongest brand affinity for Mazda CX-30 (54.65×), Nissan X-Trail (70.83×), and Volkswagen Tiguan (17.08×) over the country average.

Where do Mazda CX-5 fans live in United States?

Mazda CX-5 fans in United States are most concentrated in California (reach 422,445), Texas (reach 373,761), and Florida (reach 286,860). These three regions account for the largest share of the active audience.

What other brands do Mazda CX-5 fans also like?

Beyond Mazda CX-5 itself, the audience over-indexes on Nissan X-Trail (70.83×), Volkswagen Tiguan (17.08×), Mazda (11.97×), and Mazda6 (33.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda CX-5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.