Rascasse Audience Intelligence

Mazda CX-5 Audience in United States

A data profile of the people who buy, follow and care about Mazda CX-5 in United States — modelled from more than twelve digital signal sources. Mazda CX-5 has an estimated audience of 3,956,418 people in United States.

#27among Car Model in United States#303in Cars & Mobility

The average Mazda CX-5 fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mazda CX-30, Nissan X-Trail, Volkswagen Tiguan, with strongest over-indexing on Mazda CX-30 (54.65× the country average).

Demographically, the Mazda CX-5 audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mazda CX-5 fan in United States is more male, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-30.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda CX-5 profile in United States.

Audience size
4M
in United States
Gender
29.1%♀
70.9% male
Age
39.7
average years
Country rank
#8115
Car Model in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazda CX-5 fans

29.1% are female, 70.9% are male, average age 39.7.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Mazda CX-5 audience in United States
MetricValue
Female29.1%
Male70.9%
Average age39.7
Estimated audience size3,956,418
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Mazda CX-5 audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Mazda CX-5 audience comes from United States.

Worldwide audience distribution share by country for Mazda CX-5
CountryShare
Japan17.4%
United States17.2%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda CX-5 audience in United States is strongest.

Fig. 05

Top regions by affinity

Mazda CX-5 fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~50K1.38×
02New Jersey~100K1.28×
03Minnesota~60K1.23×
04Massachusetts~90K1.22×
05Pennsylvania~100K1.17×
06New Hampshire~20K1.17×
07Wisconsin~60K1.15×
08Illinois~100K1.14×
09Florida~300K1.13×
10Rhode Island~10K1.13×
11Missouri~70K1.12×
12Texas~400K1.11×
13Oklahoma~50K1.11×
14New York~200K1.10×
15Ohio~100K1.10×
16North Carolina~100K1.09×
17Louisiana~50K1.08×
18Delaware~10K1.08×
19Georgia~100K1.07×
20Indiana~70K1.07×
21Washington~80K1.06×
22Maryland~70K1.05×
23Colorado~60K1.05×
24Nebraska~20K1.05×
25Virginia~90K1.03×
26Tennessee~80K1.03×
27Kentucky~50K1.02×
28Kansas~30K1.02×
29Maine~10K0.99×
30Utah~30K0.98×
31California~400K0.96×
32Alabama~50K0.96×
33South Carolina~50K0.95×
34Vermont~6K0.95×
35Arkansas~30K0.94×
36Arizona~70K0.92×
37West Virginia~20K0.92×
38Michigan~90K0.91×
39Oregon~40K0.91×
40Iowa~30K0.90×
41Mississippi~30K0.89×
42Nevada~30K0.88×
43Idaho~20K0.87×
44Hawaii~10K0.84×
45South Dakota~7K0.79×
46North Dakota~6K0.78×
47Washington, District of Columbia~8K0.76×
48Alaska~6K0.74×
49New Mexico~10K0.73×
50Montana~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Mazda CX-5, United States
0.70×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda CX-5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda CX-5 audience
#·InterestCategoryAffinity×
01Nissan X-TrailCars & Mobility70.83×
02Mazda CX-3Cars & Mobility56.81×
03Mazda CX-30Cars & Mobility54.65×
04Mazda6Cars & Mobility33.75×
05Ford Focus (third generation)Cars & Mobility31.28×
06Nissan JukeCars & Mobility30.60×
07Mazda CX-9Cars & Mobility27.83×
08Mazda3Cars & Mobility25.36×
09Toledo, OhioTravel & Leisure20.00×
10Volkswagen TiguanCars & Mobility17.08×
11Hyundai TucsonCars & Mobility15.94×
12Hyundai Santa FeCars & Mobility14.09×
13MazdaCars & Mobility11.97×
14Honda CR-VCars & Mobility11.22×
15Toyota RAV4Cars & Mobility9.51×
16Certified Pre-OwnedCars & Mobility7.50×
17Kelley Blue BookMovies & TV6.67×
18Crossover (automobile)Cars & Mobility6.43×
19Used carCars & Mobility3.51×
20SUVsCars & Mobility2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda CX-5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazda CX-5 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.98×
Need for SecurityCONSERVATISM1.82×
Price SensitivityPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazda CX-5 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
MindfulnessBALANCE0.90×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazda CX-5 have in United States?

Mazda CX-5 has an estimated audience of 3,956,418 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mazda CX-5 fans?

29.1% of Mazda CX-5 fans are female, 70.9% are male, with an average age of 39.7 years.

03

Which brands do Mazda CX-5 fans like most?

Mazda CX-5 fans show strongest brand affinity for Mazda CX-30 (54.65×), Nissan X-Trail (70.83×), and Volkswagen Tiguan (17.08×) over the country average.

04

Where do Mazda CX-5 fans live in United States?

Mazda CX-5 fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mazda CX-5 fans also like?

Beyond Mazda CX-5 itself, the audience over-indexes on Nissan X-Trail (70.83×), Volkswagen Tiguan (17.08×), Mazda (11.97×), and Mazda6 (33.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mazda CX-5 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda CX-5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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