Rascasse Audience Intelligence

Mazda CX-9 Audience in United States

A data profile of the people who buy, follow and care about Mazda CX-9 in United States — modelled from more than twelve digital signal sources. Mazda CX-9 has an estimated audience of 761,955 people in United States.

#205among Car type in United States#218among Car Model in United States#843in Cars & Mobility

The average Mazda CX-9 fan in United States is 37.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mazda CX-5, Honda Accord, Acura MDX, with strongest over-indexing on Mazda CX-5 (27.83× the country average).

Demographically, the Mazda CX-9 audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mazda CX-9 fan in United States is more male, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-5.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda CX-9 profile in United States.

Audience size
762K
in United States
Gender
26.5%♀
73.5% male
Age
37.2
average years
Country rank
#28333
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazda CX-9 fans

26.5% are female, 73.5% are male, average age 37.2.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for Mazda CX-9 audience in United States
MetricValue
Female26.5%
Male73.5%
Average age37.2
Estimated audience size761,955
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Mazda CX-9 audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Mazda CX-9 audience comes from United States.

Worldwide audience distribution share by country for Mazda CX-9
CountryShare
United States29.6%
Canada9.1%
Australia7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda CX-9 audience in United States is strongest.

Fig. 05

Top regions by affinity

Mazda CX-9 fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~10K1.31×
02Minnesota~10K1.26×
03Pennsylvania~30K1.22×
04Maryland~20K1.19×
05Utah~8K1.18×
06Florida~60K1.16×
07Missouri~10K1.14×
08Massachusetts~20K1.13×
09North Carolina~30K1.12×
10Oklahoma~10K1.12×
11New Hampshire~3K1.12×
12Delaware~2K1.11×
13Virginia~20K1.10×
14Wisconsin~10K1.10×
15Kansas~7K1.10×
16New Jersey~20K1.09×
17Tennessee~20K1.08×
18Indiana~20K1.08×
19Nebraska~4K1.08×
20Georgia~30K1.07×
21South Carolina~10K1.07×
22Kentucky~10K1.07×
23Rhode Island~3K1.06×
24Texas~70K1.05×
25Illinois~30K1.05×
26Alabama~10K1.05×
27Louisiana~10K1.05×
28Ohio~20K1.03×
29Idaho~4K1.03×
30Colorado~10K1.02×
31Washington~20K1.01×
32Iowa~6K1.01×
33Arkansas~6K0.97×
34Oregon~8K0.94×
35Nevada~7K0.94×
36Mississippi~6K0.93×
37New York~40K0.91×
38Maine~3K0.91×
39West Virginia~3K0.89×
40South Dakota~2K0.89×
41Alaska~1K0.89×
42Arizona~10K0.88×
43North Dakota~1K0.88×
44Vermont~1K0.88×
45Washington, District of Columbia~2K0.84×
46Montana~2K0.84×
47California~70K0.81×
48Hawaii~3K0.81×
49Michigan~20K0.80×
50New Mexico~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Mazda CX-9, United States
0.75×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda CX-9 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda CX-9 audience
#·InterestCategoryAffinity×
01Nissan PatrolCars & Mobility49.43×
02Ford KaCars & Mobility48.00×
03Mazda CX-3Cars & Mobility41.85×
04Chevrolet SparkCars & Mobility41.49×
05Dodge JourneyCars & Mobility37.36×
06Mazda6Cars & Mobility29.04×
07Mazda CX-5Cars & Mobility27.83×
08Acura MDXCars & Mobility27.54×
09Acura TLXCars & Mobility26.86×
10Kia ForteCars & Mobility25.64×
11Acura RDXCars & Mobility25.39×
12Honda AccordCars & Mobility23.91×
13Honda PilotCars & Mobility20.62×
14Infiniti Q50Cars & Mobility20.57×
15Hyundai ElantraCars & Mobility20.20×
16Ford ExpeditionCars & Mobility19.66×
17Nissan RogueCars & Mobility18.39×
18Mazda3Cars & Mobility18.22×
19Toyota HighlanderCars & Mobility13.96×
20Enterprise Rent-A-CarCars & Mobility4.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda CX-9 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazda CX-9 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.81×
Need for SecurityCONSERVATISM1.61×
Career OrientationPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazda CX-9 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
TraditionCONSERVATISM0.80×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazda CX-9 have in United States?

Mazda CX-9 has an estimated audience of 761,955 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mazda CX-9 fans?

26.5% of Mazda CX-9 fans are female, 73.5% are male, with an average age of 37.2 years.

03

Which brands do Mazda CX-9 fans like most?

Mazda CX-9 fans show strongest brand affinity for Mazda CX-5 (27.83×), Honda Accord (23.91×), and Acura MDX (27.54×) over the country average.

04

Where do Mazda CX-9 fans live in United States?

Mazda CX-9 fans in United States are most concentrated in Texas (reach ~70K), California (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mazda CX-9 fans also like?

Beyond Mazda CX-9 itself, the audience over-indexes on Honda Accord (23.91×), Acura MDX (27.54×), Honda Pilot (20.62×), and Nissan Rogue (18.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Mazda CX-9 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda CX-9. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →