Mazda CX-9 Audience in United States
Mazda CX-9 has an estimated audience of 771,477 people in United States. 26.5% are female, 73.5% are male, average age 37.2. Top brand affinities: Hipster, Arrietty, Elsword, Life of Pi, Leverage (TV series).
Top brand affinities include Hipster, Arrietty, Elsword, with strongest over-indexing on Hipster (22.69× the country average). Demographically, the Mazda CX-9 audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Mazda CX-9 fans
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 37.2 |
| Estimated audience size | 771,477 |
Audience persona
The typical Mazda CX-9 fan in United States is more male, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Hipster.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hipster | 22.69× | Politics & Society |
| Arrietty | 33.71× | Movies & TV |
| Elsword | 28.13× | Games |
| Life of Pi | 14.91× | Movies & TV |
| Leverage (TV series) | 9.23× | Movies & TV |
| Iztacalco | 46.62× | Travel & Leisure |
| Jason Hawes | 31.38× | Movies & TV |
| Omaha Storm Chasers | 20.78× | Sports |
| Northrop Grumman | 5.85× | Business & Career |
| Monogram | 3.35× | Home & Garden |
| Rapid prototyping | 14.96× | Business & Career |
| The Tree of Life (film) | 9.67× | Movies & TV |
| Staycation | 2.48× | Home & Garden |
| Hideki Matsuyama | 7.49× | Sports |
| Hog Hunting | 2.38× | Sports |
| MK | 2.89× | Music & Radio |
| Title Nine | 6.98× | Fashion & Accessoires |
| Urban horticulture | 2.22× | Home & Garden |
| Jonah | 8.87× | |
| Hammock camping | 4.35× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.78 |
| Quality Awareness | PREMIUM | 1.47 |
| Price Sensitivity | PREMIUM | 1.4 |
| Luxury Orientation | PREMIUM | 1.39 |
| Career Orientation | POWER | 1.37 |
| Need for Security | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| Canada | 9.2% |
| Australia | 7.7% |
See Mazda CX-9 audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mazda CX-9. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.