Rascasse Audience Intelligence

Kia Forte Audience in United States

A data profile of the people who buy, follow and care about Kia Forte in United States — modelled from more than twelve digital signal sources. Kia Forte has an estimated audience of 1,027,869 people in United States.

#175among Car type in United States#180among Car Model in United States#723in Cars & Mobility

The average Kia Forte fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kia Soul, Kia Sportage, Kia Sorento, with strongest over-indexing on Kia Soul (83.67× the country average).

Demographically, the Kia Forte audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kia Forte fan in United States is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Kia Soul.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Forte profile in United States.

Audience size
1M
in United States
Gender
42.7%♀
57.3% male
Age
41.3
average years
Country rank
#23242
Car Model in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Forte fans

42.7% are female, 57.3% are male, average age 41.3.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Kia Forte audience in United States
MetricValue
Female42.7%
Male57.3%
Average age41.3
Estimated audience size1,027,869
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Kia Forte audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Kia Forte audience comes from United States.

Worldwide audience distribution share by country for Kia Forte
CountryShare
United States32.6%
Mexico9.5%
Canada7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Forte audience in United States is strongest.

Fig. 05

Top regions by affinity

Kia Forte fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K1.49×
02Louisiana~20K1.46×
03Oklahoma~20K1.43×
04Arizona~30K1.40×
05Arkansas~10K1.39×
06Texas~100K1.36×
07West Virginia~7K1.35×
08Georgia~40K1.33×
09Alabama~20K1.33×
10Mississippi~10K1.27×
11Ohio~40K1.25×
12Missouri~20K1.19×
13Kansas~10K1.18×
14Tennessee~20K1.14×
15California~100K1.13×
16Indiana~20K1.12×
17Nevada~10K1.12×
18Kentucky~10K1.11×
19Pennsylvania~40K1.10×
20Hawaii~5K1.09×
21New Jersey~30K1.08×
22South Carolina~20K1.07×
23Virginia~30K1.06×
24North Carolina~30K1.05×
25Illinois~40K1.04×
26New Mexico~6K1.04×
27Delaware~3K1.04×
28Michigan~30K0.99×
29Maryland~20K0.95×
30Utah~9K0.94×
31Connecticut~10K0.90×
32Rhode Island~3K0.89×
33Massachusetts~20K0.86×
34Iowa~8K0.86×
35Idaho~5K0.86×
36New York~50K0.85×
37Nebraska~5K0.85×
38New Hampshire~4K0.84×
39Oregon~10K0.82×
40Washington, District of Columbia~3K0.82×
41Washington~20K0.80×
42Maine~3K0.80×
43Colorado~10K0.76×
44South Dakota~2K0.72×
45North Dakota~2K0.72×
46Wisconsin~10K0.71×
47Alaska~2K0.71×
48Vermont~1K0.69×
49Minnesota~10K0.62×
50Montana~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Kia Forte, United States
0.61×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Forte audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Forte audience
#·InterestCategoryAffinity×
01Kia CeratoCars & Mobility119.80×
02Kia SoulCars & Mobility83.67×
03Kia RioCars & Mobility82.16×
04Kia OptimaCars & Mobility72.67×
05Kia PicantoCars & Mobility64.64×
06Kia SportageCars & Mobility61.13×
07Kia SorentoCars & Mobility55.47×
08Kia EV6Cars & Mobility35.10×
09Hyundai SonataCars & Mobility32.65×
10Hyundai ElantraCars & Mobility29.26×
11Hyundai TucsonCars & Mobility26.93×
12Mazda CX-5Cars & Mobility20.84×
13Street racingCars & Mobility20.00×
14Sports car racingCars & Mobility20.00×
15Mid-size carCars & Mobility20.00×
16Cinematic techniquesMovies & TV19.24×
17BugattiCars & Mobility18.48×
18ConvertibleCars & Mobility17.72×
19CoupéCars & Mobility14.14×
20Front-wheel driveCars & Mobility12.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Forte audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Forte audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.82×
PatriotismCONSERVATISM2.31×
MindfulnessBALANCE2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Forte audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Pet OwnershipJOY0.94×
SustainabilityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Forte have in United States?

Kia Forte has an estimated audience of 1,027,869 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kia Forte fans?

42.7% of Kia Forte fans are female, 57.3% are male, with an average age of 41.3 years.

03

Which brands do Kia Forte fans like most?

Kia Forte fans show strongest brand affinity for Kia Soul (83.67×), Kia Sportage (61.13×), and Kia Sorento (55.47×) over the country average.

04

Where do Kia Forte fans live in United States?

Kia Forte fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Forte fans also like?

Beyond Kia Forte itself, the audience over-indexes on Kia Sportage (61.13×), Kia Sorento (55.47×), Kia Optima (72.67×), and Kia Rio (82.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Forte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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