Kia Forte Audience in United States

Kia Forte logo

Kia Forte has an estimated audience of 1,080,811 people in United States. 42.7% are female, 57.3% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Kia Soul, Kia Sportage, Kia Sorento, Kia Optima, Kia Rio.

The average Kia Forte fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Soul, Kia Sportage, Kia Sorento, with strongest over-indexing on Kia Soul (83.67× the country average). Demographically, the Kia Forte audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Kia Forte fans

Demographic split for Kia Forte audience in United States
MetricValue
Female42.7%
Male57.3%
Average age41.3
Estimated audience size1,080,811

Audience persona

The typical Kia Forte fan in United States is more male, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Kia Soul.

Top regions in United States

Top regions ranked by reach for Kia Forte in United States
RegionReachAffinity
California143,8271.21×
Texas131,4711.41×
Florida111,7431.53×
New York54,8820.91×
Georgia44,5561.34×
Ohio42,8151.29×
Pennsylvania40,6491.12×
Illinois39,2671.09×
North Carolina35,6531.1×
New Jersey31,4931.15×
Arizona31,4761.43×
Michigan28,5211.01×
Virginia28,3981.08×
Tennessee24,6841.14×
Indiana21,6631.1×
Missouri21,1141.21×
Alabama20,0521.33×
Louisiana19,4441.4×
Massachusetts18,9130.89×
Washington18,2980.84×
Oklahoma17,7381.48×
Maryland17,3250.93×
South Carolina17,1191.05×
Kentucky15,1291.12×
Colorado13,0020.76×
Arkansas12,2851.38×
Nevada12,0461.15×
Wisconsin11,2330.69×
Oregon10,4720.85×
Kansas10,2681.21×
Mississippi10,2171.15×
Connecticut10,0660.93×
Minnesota9,1860.59×
Utah8,9980.93×
Iowa7,0290.79×
West Virginia6,5851.31×
New Mexico5,4411×
Hawaii5,0221.08×
Nebraska4,4730.83×
Idaho4,4480.82×
New Hampshire3,3270.78×
Rhode Island2,9440.86×
Maine2,9250.76×
Delaware2,8560.96×
Washington, District of Columbia2,5400.78×
Montana1,4790.49×
South Dakota1,4280.57×
Alaska1,3080.57×
North Dakota1,2780.58×
Vermont1,0550.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kia Forte audience
BrandAffinityCategory
Kia Soul83.67×Cars & Mobility
Kia Sportage61.13×Cars & Mobility
Kia Sorento55.47×Cars & Mobility
Kia Optima72.67×Cars & Mobility
Kia Rio82.16×Cars & Mobility
Kia Cerato119.8×Cars & Mobility
Street racing20×Cars & Mobility
Convertible17.72×Cars & Mobility
Kia EV635.1×Cars & Mobility
Sports car racing20×Cars & Mobility
Hyundai Elantra29.26×Cars & Mobility
Hyundai Sonata32.65×Cars & Mobility
Cinematic techniques19.24×Movies & TV
Hyundai Tucson26.93×Cars & Mobility
Mazda CX-520.84×Cars & Mobility
Mid-size car20×Cars & Mobility
Coupé14.14×Cars & Mobility
Bugatti18.48×Cars & Mobility
Kia Picanto64.64×Cars & Mobility
Mitsubishi Mirage35.14×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kia Forte audience
TraitClusterScore
Family OrientationCONSERVATISM2.03
Need for SecurityCONSERVATISM1.76
Quality AwarenessPREMIUM1.4
Price SensitivityPREMIUM1.32
Career OrientationPOWER1.25
Luxury OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Kia Forte
CountryShare
United States33.8%
Mexico9.1%
Canada8.1%

See Kia Forte audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Kia Forte have in United States?

Kia Forte has an estimated audience of 1,080,811 people in United States, concentrated in California and Texas.

What is the gender split and age of Kia Forte fans?

42.7% of Kia Forte fans are female, 57.3% are male, with an average age of 41.3 years.

Which brands do Kia Forte fans like most?

Kia Forte fans show strongest brand affinity for Kia Soul (83.67×), Kia Sportage (61.13×), and Kia Sorento (55.47×) over the country average.

Where do Kia Forte fans live in United States?

Kia Forte fans in United States are most concentrated in California (reach 143,827), Texas (reach 131,471), and Florida (reach 111,743). These three regions account for the largest share of the active audience.

What other brands do Kia Forte fans also like?

Beyond Kia Forte itself, the audience over-indexes on Kia Sportage (61.13×), Kia Sorento (55.47×), Kia Optima (72.67×), and Kia Rio (82.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Forte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.