Sports car racing Audience in United States

Sports car racing logo

Sports car racing has an estimated audience of 4,598,012 people in United States. 17.2% are female, 82.8% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Hammock camping, Goose (band), Home construction, Tipsy Elves, Elsword.

The average Sports car racing fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hammock camping, Goose (band), Home construction, with strongest over-indexing on Hammock camping (15.63× the country average). Demographically, the Sports car racing audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Sport

Demographics of Sports car racing fans

Demographic split for Sports car racing audience in United States
MetricValue
Female17.2%
Male82.8%
Average age30.9
Estimated audience size4,598,012

Audience persona

The typical Sports car racing fan in United States is more male, around 30.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Hammock camping.

Top regions in United States

Top regions ranked by reach for Sports car racing in United States
RegionReachAffinity
California537,9031.06×
Texas403,1611.02×
Florida324,2011.04×
New York247,1670.96×
North Carolina175,5891.27×
Ohio153,0171.08×
Pennsylvania147,8680.96×
Georgia146,0451.03×
Illinois139,5020.91×
Virginia132,0261.18×
Indiana116,0561.38×
Michigan110,6180.92×
New Jersey96,4300.82×
Arizona93,8021×
Tennessee87,4370.95×
Washington82,5230.89×
South Carolina81,7641.18×
Massachusetts70,9800.78×
Missouri70,4860.95×
Maryland66,9210.85×
Alabama66,1671.03×
Colorado64,4370.89×
Kentucky62,8451.09×
Wisconsin60,4260.87×
Louisiana59,6181.01×
Minnesota55,6000.84×
Nevada51,9501.17×
Oklahoma44,8120.88×
Oregon42,8800.81×
Connecticut42,0220.91×
Utah40,9520.99×
Arkansas36,6580.97×
Mississippi33,5260.89×
Iowa29,8700.79×
Kansas27,5310.76×
Nebraska24,0491.04×
Idaho22,6100.98×
Hawaii21,5981.09×
New Mexico21,3600.93×
West Virginia21,2900.99×
New Hampshire15,7880.87×
Rhode Island13,5510.93×
Maine13,5430.82×
Montana12,9651.02×
South Dakota12,7971.2×
Alaska12,7481.3×
Delaware11,3770.9×
Wyoming11,1951.64×
Vermont10,8301.34×
North Dakota10,6801.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports car racing audience
BrandAffinityCategory
Hammock camping15.63×Travel & Leisure
Goose (band)13.11×Pets & Animals
Home construction2.9×Home & Garden
Tipsy Elves18.48×Shopping
Elsword27.35×Games
Combat sport2.2×Sports
N1 road (South Africa)5.35×Travel & Leisure
Urban Outfitters2.33×Shopping
The Devil's Rejects12.65×Movies & TV
Acoustic music5.47×Music & Radio
Hipster11.13×Politics & Society
Notre Dame Fighting Irish football5.56×Sports
Mother Goose19.28×Literature
TVNotas10.37×News
Wow! Wow! Wubbzy!7.04×Movies & TV
Arrietty12.87×Movies & TV
Bank account2.13×Business & Career
Hog Hunting2.79×Sports
Home staging3.98×Home & Garden
Title Nine8.06×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports car racing audience
TraitClusterScore
Luxury OrientationPREMIUM2.56
LGBTQ+ IdentityOPEN2.14
Family OrientationCONSERVATISM2.09
Early Adopter MentalityPOWER1.86
Risk AppetiteTHRILL1.69
PatriotismCONSERVATISM1.67

Worldwide distribution

Worldwide audience distribution share by country for Sports car racing
CountryShare
United States19.7%
Japan6.8%
Germany5.2%

See Sports car racing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Sports car racing have in United States?

Sports car racing has an estimated audience of 4,598,012 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports car racing fans?

17.2% of Sports car racing fans are female, 82.8% are male, with an average age of 30.9 years.

Which brands do Sports car racing fans like most?

Sports car racing fans show strongest brand affinity for Hammock camping (15.63×), Goose (band) (13.11×), and Home construction (2.9×) over the country average.

Where do Sports car racing fans live in United States?

Sports car racing fans in United States are most concentrated in California (reach 537,903), Texas (reach 403,161), and Florida (reach 324,201). These three regions account for the largest share of the active audience.

What other brands do Sports car racing fans also like?

Beyond Sports car racing itself, the audience over-indexes on Goose (band) (13.11×), Home construction (2.9×), Tipsy Elves (18.48×), and Elsword (27.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports car racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.