Rascasse Audience Intelligence

Sports car racing Audience in United States

A data profile of the people who buy, follow and care about Sports car racing in United States — modelled from more than twelve digital signal sources. Sports car racing has an estimated audience of 4,598,012 people in United States.

#3981among Topic in United States#279in Cars & Mobility

The average Sports car racing fan in United States is 30.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carcare, Antique car, Lewis Hamilton, with strongest over-indexing on Carcare (12.41× the country average).

Demographically, the Sports car racing audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports car racing fan in United States is more male, around 30.9 years old, with strong Risk Appetite tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports car racing profile in United States.

Audience size
4.6M
in United States
Gender
17.2%♀
82.8% male
Age
30.9
average years
Country rank
#7180
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports car racing fans

17.2% are female, 82.8% are male, average age 30.9.

Fig. 02

Gender split

17.2%
Female
82.8%
Male
Demographic split for Sports car racing audience in United States
MetricValue
Female17.2%
Male82.8%
Average age30.9
Estimated audience size4,598,012
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Sports car racing audience in United States
Age bracketShare%
16-1945%
20-2920%
30-3914%
40-4912%
50+8%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Sports car racing audience comes from United States.

Worldwide audience distribution share by country for Sports car racing
CountryShare
United States19.7%
Japan6.8%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports car racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports car racing fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~100K1.17×
02North Dakota~10K1.12×
03Alaska~10K1.10×
04North Carolina~200K1.09×
05Vermont~9K1.09×
06Montana~10K1.07×
07South Dakota~10K1.07×
08South Carolina~70K1.05×
09Virginia~100K1.04×
10Delaware~10K1.04×
11Nevada~50K1.02×
12Hawaii~20K1.02×
13California~500K1.01×
14Kentucky~60K1.01×
15Nebraska~20K1.01×
16West Virginia~20K1.01×
17Rhode Island~10K1.01×
18Ohio~100K1.00×
19Utah~40K1.00×
20Florida~300K0.99×
21Idaho~20K0.99×
22New Hampshire~20K0.99×
23Arkansas~40K0.98×
24New Mexico~20K0.98×
25Maine~20K0.98×
26Georgia~100K0.97×
27Arizona~90K0.97×
28Missouri~70K0.97×
29Alabama~60K0.97×
30Louisiana~60K0.97×
31Mississippi~40K0.97×
32Texas~400K0.95×
33Oklahoma~50K0.95×
34Tennessee~90K0.94×
35Maryland~70K0.94×
36Connecticut~40K0.94×
37Washington, District of Columbia~10K0.94×
38Pennsylvania~100K0.93×
39Wisconsin~60K0.93×
40Iowa~40K0.93×
41Kansas~30K0.93×
42Colorado~70K0.92×
43Michigan~100K0.91×
44Washington~80K0.91×
45Oregon~50K0.90×
46Illinois~100K0.89×
47Minnesota~60K0.89×
48New York~200K0.88×
49New Jersey~100K0.86×
50Massachusetts~80K0.86×
Fig. 06

Affinity by region

Affinity by region — Sports car racing, United States
0.86×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports car racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports car racing audience
#·InterestCategoryAffinity×
01ReindeerPets & Animals20.00×
02Kia ForteCars & Mobility20.00×
03Lewis HamiltonSports13.02×
04BMW M3Cars & Mobility12.64×
05CarcareCars & Mobility12.41×
06BMW 3 SeriesCars & Mobility12.01×
07Antique carCars & Mobility10.93×
08Auto showCars & Mobility10.88×
09Max VerstappenSports9.81×
10RallyingSports9.26×
11Family carCars & Mobility8.35×
12Honda CivicCars & Mobility8.28×
13CoupéCars & Mobility7.77×
14Motorcycle helmetCars & Mobility6.48×
15HatchbackCars & Mobility6.04×
16Motorcycle accessoriesCars & Mobility5.39×
17Advance Auto PartsCars & Mobility5.05×
18O'Reilly Auto PartsCars & Mobility4.61×
19Enterprise Rent-A-CarCars & Mobility4.38×
20AutoZoneCars & Mobility3.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports car racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports car racing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.21×
PatriotismCONSERVATISM2.14×
Family OrientationCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports car racing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
SpiritualityBALANCE0.69×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports car racing have in United States?

Sports car racing has an estimated audience of 4,598,012 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sports car racing fans?

17.2% of Sports car racing fans are female, 82.8% are male, with an average age of 30.9 years.

03

Which brands do Sports car racing fans like most?

Sports car racing fans show strongest brand affinity for Carcare (12.41×), Antique car (10.93×), and Lewis Hamilton (13.02×) over the country average.

04

Where do Sports car racing fans live in United States?

Sports car racing fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sports car racing fans also like?

Beyond Sports car racing itself, the audience over-indexes on Antique car (10.93×), Lewis Hamilton (13.02×), Auto show (10.88×), and Reindeer (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Sports car racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports car racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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