Sports car racing Audience in United States

Sports car racing has an estimated audience of 4,598,012 people in United States. 17.2% are female, 82.8% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Lewis Hamilton, Kia Sportage, BMW M3, Porsche 911, Houston Astros.

The average Sports car racing fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lewis Hamilton, Kia Sportage, BMW M3, with strongest over-indexing on Lewis Hamilton (33.55× the country average). Demographically, the Sports car racing audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Sport

Demographics of Sports car racing fans

Demographic split for Sports car racing audience in United States
MetricValue
Female17.2%
Male82.8%
Average age30.9
Estimated audience size4,598,012

Audience persona

The typical Sports car racing fan in United States is more male, around 30.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Lewis Hamilton.

Top regions in United States

Top regions ranked by reach for Sports car racing in United States
RegionReachAffinity
California537,9031.06×
Texas403,1611.02×
Florida324,2011.04×
New York247,1670.96×
North Carolina175,5891.27×
Ohio153,0171.08×
Pennsylvania147,8680.96×
Georgia146,0451.03×
Illinois139,5020.91×
Virginia132,0261.18×
Indiana116,0561.38×
Michigan110,6180.92×
New Jersey96,4300.82×
Arizona93,8021×
Tennessee87,4370.95×
Washington82,5230.89×
South Carolina81,7641.18×
Massachusetts70,9800.78×
Missouri70,4860.95×
Maryland66,9210.85×
Alabama66,1671.03×
Colorado64,4370.89×
Kentucky62,8451.09×
Wisconsin60,4260.87×
Louisiana59,6181.01×
Minnesota55,6000.84×
Nevada51,9501.17×
Oklahoma44,8120.88×
Oregon42,8800.81×
Connecticut42,0220.91×
Utah40,9520.99×
Arkansas36,6580.97×
Mississippi33,5260.89×
Iowa29,8700.79×
Kansas27,5310.76×
Nebraska24,0491.04×
Idaho22,6100.98×
Hawaii21,5981.09×
New Mexico21,3600.93×
West Virginia21,2900.99×
New Hampshire15,7880.87×
Rhode Island13,5510.93×
Maine13,5430.82×
Montana12,9651.02×
South Dakota12,7971.2×
Alaska12,7481.3×
Delaware11,3770.9×
Wyoming11,1951.64×
Vermont10,8301.34×
North Dakota10,6801.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports car racing audience
BrandAffinityCategory
Lewis Hamilton33.55×Sports
Kia Sportage27.35×Cars & Mobility
BMW M323.21×Cars & Mobility
Porsche 91119.28×Cars & Mobility
Houston Astros9.97×Sports
Enterprise Rent-A-Car6.92×Cars & Mobility
Los Angeles Dodgers8.12×Sports
BMW 3 Series20.99×Cars & Mobility
Carcare10.47×Cars & Mobility
Audi R820.33×Cars & Mobility
AutoZone3.89×Cars & Mobility
Max Verstappen12.14×Sports
Antique car9.18×Cars & Mobility
Advance Auto Parts5.7×Cars & Mobility
Auto show8.99×Cars & Mobility
Charles Leclerc15.06×Sports
Javier Bardem11.93×Movies & TV
Used car4.07×Cars & Mobility
O'Reilly Auto Parts5.09×Cars & Mobility
Honda Civic9.23×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports car racing audience
TraitClusterScore
Luxury OrientationPREMIUM2.56
LGBTQ+ IdentityOPEN2.14
Family OrientationCONSERVATISM2.09
Early Adopter MentalityPOWER1.86
Risk AppetiteTHRILL1.69
PatriotismCONSERVATISM1.67

Worldwide distribution

Worldwide audience distribution share by country for Sports car racing
CountryShare
United States19.7%
Japan6.8%
Germany5.2%

See Sports car racing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Sports car racing have in United States?

Sports car racing has an estimated audience of 4,598,012 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports car racing fans?

17.2% of Sports car racing fans are female, 82.8% are male, with an average age of 30.9 years.

Which brands do Sports car racing fans like most?

Sports car racing fans show strongest brand affinity for Lewis Hamilton (33.55×), Kia Sportage (27.35×), and BMW M3 (23.21×) over the country average.

Where do Sports car racing fans live in United States?

Sports car racing fans in United States are most concentrated in California (reach 537,903), Texas (reach 403,161), and Florida (reach 324,201). These three regions account for the largest share of the active audience.

What other brands do Sports car racing fans also like?

Beyond Sports car racing itself, the audience over-indexes on Kia Sportage (27.35×), BMW M3 (23.21×), Porsche 911 (19.28×), and Houston Astros (9.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports car racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.