Rascasse Audience Intelligence

Sports car racing Audience in Germany

A data profile of the people who buy, follow and care about Sports car racing in Germany — modelled from more than twelve digital signal sources. Sports car racing has an estimated audience of 1,210,965 people in Germany.

#2768among Topic in Germany#272in Cars & Mobility

The average Sports car racing fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Charlie Hunnam, Motorcycle helmet, Michael Schumacher, with strongest over-indexing on Charlie Hunnam (15.76× the country average).

Demographically, the Sports car racing audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Sports car racing fan in Germany is more male, around 31.1 years old, with strong Risk Appetite tendencies and a notable affinity for Charlie Hunnam.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports car racing profile in Germany.

Audience size
1.2M
in Germany
Gender
19.0%♀
81.0% male
Age
31.1
average years
Country rank
#5457
Topic in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports car racing fans

19.0% are female, 81.0% are male, average age 31.1.

Fig. 02

Gender split

19.0%
Female
81.0%
Male
Demographic split for Sports car racing audience in Germany
MetricValue
Female19.0%
Male81.0%
Average age31.1
Estimated audience size1,210,965
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Sports car racing audience in Germany
Age bracketShare%
16-1943%
20-2921%
30-3916%
40-4913%
50+7%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Sports car racing audience comes from Germany.

Worldwide audience distribution share by country for Sports car racing
CountryShare
United States19.7%
Japan6.8%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports car racing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sports car racing fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.40×
02Mecklenburg-Vorpommern~30K1.19×
03Sachsen-Anhalt~40K1.12×
04Thüringen~30K1.12×
05Brandenburg~40K1.05×
06Schleswig-Holstein~40K0.99×
07Hamburg~30K0.99×
08Rheinland-Pfalz~60K0.96×
09Sachsen~60K0.94×
10Berlin~50K0.91×
11Niedersachsen~100K0.89×
12Hessen~80K0.89×
13Baden-Württemberg~100K0.87×
14Nordrhein-Westfalen~200K0.86×
15Bayern~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Sports car racing, Germany
0.86×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports car racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports car racing audience
#·InterestCategoryAffinity×
01Charlie HunnamMovies & TV15.76×
02KoenigseggCars & Mobility14.69×
03Nico HülkenbergSports11.67×
04Motorcycle helmetCars & Mobility9.66×
05Subcompact carCars & Mobility8.89×
06Bicycle helmetCars & Mobility8.43×
07NürburgringSports8.10×
08Michael SchumacherSports7.67×
09Porsche 911Cars & Mobility7.35×
10Vintage carCars & Mobility7.15×
11KawasakiCars & Mobility6.19×
12HatchbackCars & Mobility5.94×
13Car washCars & Mobility5.39×
14Automobile repair shopCars & Mobility5.28×
15CarcareCars & Mobility5.26×
16MotoGPSports4.86×
17Robert RedfordMovies & TV4.62×
18Compact carCars & Mobility4.58×
19TransfermarktSports3.44×
20Formula OneSports3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports car racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports car racing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.19×
Quality AwarenessPREMIUM1.88×
PatriotismCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports car racing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Price SensitivityPREMIUM0.80×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports car racing have in Germany?

Sports car racing has an estimated audience of 1,210,965 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sports car racing fans?

19.0% of Sports car racing fans are female, 81.0% are male, with an average age of 31.1 years.

03

Which brands do Sports car racing fans like most?

Sports car racing fans show strongest brand affinity for Charlie Hunnam (15.76×), Motorcycle helmet (9.66×), and Michael Schumacher (7.67×) over the country average.

04

Where do Sports car racing fans live in Germany?

Sports car racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sports car racing fans also like?

Beyond Sports car racing itself, the audience over-indexes on Motorcycle helmet (9.66×), Michael Schumacher (7.67×), Hatchback (5.94×), and Nico Hülkenberg (11.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Sports car racing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sports car racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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