Sports car racing Audience in Germany
Sports car racing has an estimated audience of 1,210,965 people in Germany. 19.0% are female, 81.0% are male, average age 31.1. Top regions: Thüringen, Sachsen-Anhalt, Brandenburg. Top brand affinities: Charlie Hunnam, Hatchback, Car wash, Carcare, Lamborghini.
The average Sports car racing fan in Germany is 31.1 years old, more male, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Sachsen-Anhalt, Brandenburg. Top brand affinities include Charlie Hunnam, Hatchback, Car wash, with strongest over-indexing on Charlie Hunnam (15.76× the country average). Demographically, the Sports car racing audience skews more male with an average age of 31.1, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Sports car racing fans
| Metric | Value |
|---|---|
| Female | 19.0% |
| Male | 81.0% |
| Average age | 31.1 |
| Estimated audience size | 1,210,965 |
Audience persona
The typical Sports car racing fan in Germany is more male, around 31.1 years old, with strong DIY Mentality tendencies and a notable affinity for Charlie Hunnam.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 51,756 | 1.68× |
| Sachsen-Anhalt | 51,407 | 1.64× |
| Brandenburg | 48,044 | 1.28× |
| Baden-Württemberg | 47,759 | 0.29× |
| Rheinland-Pfalz | 47,338 | 0.78× |
| Bayern | 46,202 | 0.24× |
| Mecklenburg-Vorpommern | 46,182 | 2× |
| Saarland | 45,909 | 3.09× |
| Niedersachsen | 43,373 | 0.37× |
| Schleswig-Holstein | 42,123 | 0.97× |
| Sachsen | 41,191 | 0.69× |
| Nordrhein-Westfalen | 39,083 | 0.15× |
| Hessen | 32,511 | 0.35× |
| Berlin | 29,021 | 0.54× |
| Hamburg | 25,917 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charlie Hunnam | 15.76× | Movies & TV |
| Hatchback | 6.36× | Cars & Mobility |
| Car wash | 8.46× | Cars & Mobility |
| Carcare | 4.96× | Cars & Mobility |
| Lamborghini | 4.71× | Cars & Mobility |
| Porsche | 3.59× | Cars & Mobility |
| Ferrari | 4.62× | Cars & Mobility |
| Automobile repair shop | 4.55× | Cars & Mobility |
| Porsche 911 | 7.95× | Cars & Mobility |
| Livemusic | 3.23× | Music & Radio |
| Formula One | 3.33× | Sports |
| Aston Martin | 5.63× | Cars & Mobility |
| Hyundai | 3.8× | Cars & Mobility |
| Maserati | 5.8× | Cars & Mobility |
| BMW M4 | 8.92× | Cars & Mobility |
| James Hunt | 15.76× | Sports |
| MotoGP | 4.51× | Sports |
| Compact car | 4.19× | Cars & Mobility |
| Pets | 1.64× | Pets & Animals |
| Bentley | 5.79× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.45 |
| Patriotism | CONSERVATISM | 1.43 |
| Luxury Orientation | PREMIUM | 1.34 |
| Risk Appetite | THRILL | 1.22 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 6.8% |
| Germany | 5.2% |
See Sports car racing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Sports car racing have in Germany?
Sports car racing has an estimated audience of 1,210,965 people in Germany, concentrated in Thüringen and Sachsen-Anhalt.
What is the gender split and age of Sports car racing fans?
19.0% of Sports car racing fans are female, 81.0% are male, with an average age of 31.1 years.
Which brands do Sports car racing fans like most?
Sports car racing fans show strongest brand affinity for Charlie Hunnam (15.76×), Hatchback (6.36×), and Car wash (8.46×) over the country average.
Where do Sports car racing fans live in Germany?
Sports car racing fans in Germany are most concentrated in Thüringen (reach 51,756), Sachsen-Anhalt (reach 51,407), and Brandenburg (reach 48,044). These three regions account for the largest share of the active audience.
What other brands do Sports car racing fans also like?
Beyond Sports car racing itself, the audience over-indexes on Hatchback (6.36×), Car wash (8.46×), Carcare (4.96×), and Lamborghini (4.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports car racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.