Rascasse Audience Intelligence

BMW 3 Series Audience in United States

A data profile of the people who buy, follow and care about BMW 3 Series in United States — modelled from more than twelve digital signal sources. BMW 3 Series has an estimated audience of 2,930,389 people in United States.

#64among Car type in United States#41among Car Model in United States#359in Cars & Mobility

The average BMW 3 Series fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used Cars, Carcare, Family car, with strongest over-indexing on Used Cars (8.67× the country average).

Demographically, the BMW 3 Series audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW 3 Series fan in United States is more male, around 32.5 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW 3 Series profile in United States.

Audience size
2.9M
in United States
Gender
28.9%♀
71.1% male
Age
32.5
average years
Country rank
#10502
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW 3 Series fans

28.9% are female, 71.1% are male, average age 32.5.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for BMW 3 Series audience in United States
MetricValue
Female28.9%
Male71.1%
Average age32.5
Estimated audience size2,930,389
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the BMW 3 Series audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

23.2%

of the worldwide BMW 3 Series audience comes from United States.

Worldwide audience distribution share by country for BMW 3 Series
CountryShare
United States23.2%
Italy13.0%
United Kingdom10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW 3 Series audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW 3 Series fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.58×
02New Jersey~100K1.58×
03New York~200K1.47×
04Connecticut~40K1.46×
05Florida~200K1.42×
06Massachusetts~70K1.32×
07Arizona~70K1.30×
08Georgia~100K1.29×
09Washington~60K1.27×
10Maryland~50K1.22×
11Washington, District of Columbia~9K1.20×
12Texas~300K1.18×
13Nevada~30K1.18×
14Illinois~100K1.17×
15Virginia~70K1.15×
16Rhode Island~9K1.14×
17Pennsylvania~100K1.13×
18North Carolina~80K1.09×
19Delaware~8K1.08×
20Alabama~40K1.07×
21Hawaii~10K1.07×
22New Hampshire~10K1.06×
23South Carolina~40K1.00×
24Oregon~30K0.98×
25Colorado~40K0.97×
26Michigan~60K0.92×
27Utah~20K0.92×
28Ohio~70K0.91×
29Minnesota~30K0.91×
30Vermont~4K0.89×
31Tennessee~40K0.87×
32Missouri~40K0.87×
33Alaska~5K0.87×
34Indiana~40K0.86×
35New Mexico~10K0.86×
36Louisiana~30K0.85×
37Kansas~20K0.85×
38Kentucky~30K0.84×
39Oklahoma~20K0.83×
40Idaho~10K0.82×
41Nebraska~10K0.82×
42Maine~7K0.81×
43Mississippi~20K0.80×
44Wisconsin~30K0.79×
45Arkansas~20K0.76×
46West Virginia~9K0.72×
47South Dakota~4K0.72×
48Iowa~10K0.70×
49North Dakota~3K0.65×
50Montana~4K0.60×
Fig. 06

Affinity by region

Affinity by region — BMW 3 Series, United States
0.60×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW 3 Series audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW 3 Series audience
#·InterestCategoryAffinity×
01BMW M5Cars & Mobility26.88×
02BMW 3 Series (E36)Cars & Mobility23.81×
03Sports sedanCars & Mobility23.47×
04BMW X5 (F15)Cars & Mobility23.46×
05BMW M3Cars & Mobility20.21×
06BMW X6Cars & Mobility18.89×
07BMW 5 SeriesCars & Mobility18.78×
08Alternative fuel vehicleCars & Mobility15.94×
09Station wagonCars & Mobility13.93×
10CarcareCars & Mobility13.39×
11City carCars & Mobility12.90×
12Max VerstappenSports12.72×
13Family carCars & Mobility12.02×
14Sports car racingCars & Mobility12.01×
15Used CarsCars & Mobility8.67×
16HatchbackCars & Mobility7.64×
17Car classificationCars & Mobility7.22×
18Auto maintenanceCars & Mobility6.90×
19Google NewsNews5.40×
20BusCars & Mobility4.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW 3 Series audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW 3 Series audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.54×
Risk AppetiteTHRILL1.65×
Luxury OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW 3 Series audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.54×
TraditionCONSERVATISM0.58×
SpiritualityBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW 3 Series have in United States?

BMW 3 Series has an estimated audience of 2,930,389 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BMW 3 Series fans?

28.9% of BMW 3 Series fans are female, 71.1% are male, with an average age of 32.5 years.

03

Which brands do BMW 3 Series fans like most?

BMW 3 Series fans show strongest brand affinity for Used Cars (8.67×), Carcare (13.39×), and Family car (12.02×) over the country average.

04

Where do BMW 3 Series fans live in United States?

BMW 3 Series fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do BMW 3 Series fans also like?

Beyond BMW 3 Series itself, the audience over-indexes on Carcare (13.39×), Family car (12.02×), BMW M3 (20.21×), and BMW M5 (26.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See BMW 3 Series audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW 3 Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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