BMW 3 Series Audience in United States

BMW 3 Series logo

BMW 3 Series has an estimated audience of 2,540,179 people in United States. 28.9% are female, 71.1% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Used Cars, Carcare, Family car, BMW M3, BMW M5.

The average BMW 3 Series fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Used Cars, Carcare, Family car, with strongest over-indexing on Used Cars (8.67× the country average). Demographically, the BMW 3 Series audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW 3 Series fans

Demographic split for BMW 3 Series audience in United States
MetricValue
Female28.9%
Male71.1%
Average age32.5
Estimated audience size2,540,179

Audience persona

The typical BMW 3 Series fan in United States is more male, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Used Cars.

Top regions in United States

Top regions ranked by reach for BMW 3 Series in United States
RegionReachAffinity
California463,4911.66×
Texas270,6631.24×
Florida249,9761.45×
New York221,4021.56×
New Jersey105,2071.63×
Georgia104,8131.34×
Illinois102,0611.21×
Pennsylvania99,7361.17×
North Carolina85,2051.11×
Virginia72,7151.18×
Ohio72,1910.92×
Massachusetts69,5431.39×
Arizona68,4891.32×
Washington67,9881.33×
Michigan61,8260.93×
Maryland53,7211.23×
Tennessee44,0060.86×
Indiana40,0240.86×
Colorado40,0241×
South Carolina38,0451×
Connecticut37,6831.48×
Alabama37,6661.06×
Missouri35,6080.87×
Minnesota34,2070.94×
Nevada29,5281.2×
Wisconsin29,4390.77×
Oregon29,0501×
Louisiana26,5210.81×
Kentucky26,4640.83×
Oklahoma22,8370.81×
Utah20,9090.92×
Kansas16,6610.83×
Mississippi15,3820.73×
Arkansas14,6750.7×
Iowa13,8010.66×
Hawaii11,6771.07×
New Mexico10,4390.82×
Idaho10,2260.8×
New Hampshire10,0241×
Nebraska9,8880.78×
Washington, District of Columbia9,0491.19×
Rhode Island8,8991.1×
West Virginia7,4610.63×
Delaware7,3021.04×
Maine6,9640.77×
Alaska4,2740.79×
South Dakota3,6920.63×
Vermont3,6890.83×
Montana3,5970.51×
North Dakota2,7320.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW 3 Series audience
BrandAffinityCategory
Used Cars8.67×Cars & Mobility
Carcare13.39×Cars & Mobility
Family car12.02×Cars & Mobility
BMW M320.21×Cars & Mobility
BMW M526.88×Cars & Mobility
Max Verstappen12.72×Sports
BMW X5 (F15)23.46×Cars & Mobility
City car12.9×Cars & Mobility
Google News5.4×News
Car classification7.22×Cars & Mobility
Station wagon13.93×Cars & Mobility
Hatchback7.64×Cars & Mobility
Alternative fuel vehicle15.94×Cars & Mobility
Sports car racing12.01×Cars & Mobility
BMW X618.89×Cars & Mobility
Sports sedan23.47×Cars & Mobility
Auto maintenance6.9×Cars & Mobility
Bus4.64×Cars & Mobility
Porsche Boxster29.57×Cars & Mobility
Formula Drift12.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW 3 Series audience
TraitClusterScore
Early Adopter MentalityPOWER2.02
Luxury OrientationPREMIUM1.99
Family OrientationCONSERVATISM1.87
LGBTQ+ IdentityOPEN1.76
Sports ActivityPOWER1.35
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for BMW 3 Series
CountryShare
United States24.4%
Italy13.3%
United Kingdom10.0%

See BMW 3 Series audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW 3 Series have in United States?

BMW 3 Series has an estimated audience of 2,540,179 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW 3 Series fans?

28.9% of BMW 3 Series fans are female, 71.1% are male, with an average age of 32.5 years.

Which brands do BMW 3 Series fans like most?

BMW 3 Series fans show strongest brand affinity for Used Cars (8.67×), Carcare (13.39×), and Family car (12.02×) over the country average.

Where do BMW 3 Series fans live in United States?

BMW 3 Series fans in United States are most concentrated in California (reach 463,491), Texas (reach 270,663), and Florida (reach 249,976). These three regions account for the largest share of the active audience.

What other brands do BMW 3 Series fans also like?

Beyond BMW 3 Series itself, the audience over-indexes on Carcare (13.39×), Family car (12.02×), BMW M3 (20.21×), and BMW M5 (26.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW 3 Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.