Rascasse Audience Intelligence

Sports sedan Audience in United States

A data profile of the people who buy, follow and care about Sports sedan in United States — modelled from more than twelve digital signal sources. Sports sedan has an estimated audience of 1,184,602 people in United States.

#8104among Topic in United States#672in Cars & Mobility

The average Sports sedan fan in United States is 32.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BMW X5 (F15), Used Cars, Google News, with strongest over-indexing on BMW X5 (F15) (78.82× the country average).

Demographically, the Sports sedan audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports sedan fan in United States is more male, around 32.2 years old, with strong Family Orientation tendencies and a notable affinity for BMW X5 (F15).

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports sedan profile in United States.

Audience size
1.2M
in United States
Gender
23.3%♀
76.7% male
Age
32.2
average years
Country rank
#21058
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports sedan fans

23.3% are female, 76.7% are male, average age 32.2.

Fig. 02

Gender split

23.3%
Female
76.7%
Male
Demographic split for Sports sedan audience in United States
MetricValue
Female23.3%
Male76.7%
Average age32.2
Estimated audience size1,184,602
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Sports sedan audience in United States
Age bracketShare%
16-1939%
20-2924%
30-3915%
40-4913%
50+11%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Sports sedan audience comes from United States.

Worldwide audience distribution share by country for Sports sedan
CountryShare
United States15.8%
Italy5.3%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports sedan audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports sedan fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~40K1.21×
02Texas~100K1.20×
03Florida~90K1.16×
04Virginia~30K1.15×
05Oklahoma~20K1.14×
06California~100K1.13×
07North Carolina~40K1.13×
08Illinois~40K1.10×
09Missouri~20K1.10×
10Louisiana~20K1.10×
11Delaware~4K1.10×
12Arizona~30K1.09×
13Tennessee~30K1.09×
14Maryland~20K1.09×
15New Jersey~30K1.07×
16South Carolina~20K1.06×
17New Hampshire~5K1.06×
18Kentucky~20K1.05×
19Connecticut~10K1.05×
20New Mexico~6K1.05×
21Vermont~2K1.05×
22Pennsylvania~40K1.03×
23Nevada~10K1.03×
24Alabama~20K1.02×
25Arkansas~10K1.02×
26Mississippi~10K1.02×
27Kansas~9K1.02×
28Washington~20K1.01×
29Nebraska~6K1.01×
30New York~70K1.00×
31Indiana~20K0.99×
32North Dakota~2K0.99×
33West Virginia~5K0.98×
34Hawaii~5K0.98×
35Ohio~40K0.97×
36South Dakota~3K0.97×
37Rhode Island~4K0.96×
38Wisconsin~20K0.95×
39Alaska~2K0.95×
40Oregon~10K0.94×
41Idaho~6K0.94×
42Colorado~20K0.92×
43Iowa~9K0.92×
44Maine~4K0.91×
45Montana~3K0.91×
46Utah~9K0.89×
47Washington, District of Columbia~3K0.88×
48Massachusetts~20K0.87×
49Minnesota~10K0.85×
50Michigan~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Sports sedan, United States
0.84×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports sedan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports sedan audience
#·InterestCategoryAffinity×
01BMW X5 (F15)Cars & Mobility78.82×
02Shane LowrySports60.27×
03BMW 1 SeriesCars & Mobility53.60×
04BMW 7 Series (F01)Cars & Mobility52.25×
05Audi TTCars & Mobility50.01×
06BMW M4Cars & Mobility40.61×
07BMW 3 Series (E46)Cars & Mobility39.03×
08Audi R8Cars & Mobility38.97×
09BMW M5Cars & Mobility38.09×
10BMW 3 Series (E36)Cars & Mobility35.34×
11BMW i8Cars & Mobility32.87×
12BMW M3Cars & Mobility21.46×
13Used CarsCars & Mobility20.00×
14Formula DriftSports19.53×
15Max VerstappenSports15.70×
16Performance carCars & Mobility15.07×
17Google NewsNews13.75×
18Auto maintenanceCars & Mobility10.50×
19Cars (film)Movies & TV9.15×
20Hand toolHome & Garden6.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports sedan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports sedan audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.60×
Luxury OrientationPREMIUM2.40×
Quality AwarenessPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports sedan audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.84×
SpiritualityBALANCE0.85×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports sedan have in United States?

Sports sedan has an estimated audience of 1,184,602 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sports sedan fans?

23.3% of Sports sedan fans are female, 76.7% are male, with an average age of 32.2 years.

03

Which brands do Sports sedan fans like most?

Sports sedan fans show strongest brand affinity for BMW X5 (F15) (78.82×), Used Cars (20×), and Google News (13.75×) over the country average.

04

Where do Sports sedan fans live in United States?

Sports sedan fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sports sedan fans also like?

Beyond Sports sedan itself, the audience over-indexes on Used Cars (20×), Google News (13.75×), Shane Lowry (60.27×), and Audi R8 (38.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Sports sedan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports sedan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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