Sports sedan Audience in United States

Sports sedan logo

Sports sedan has an estimated audience of 1,184,602 people in United States. 23.3% are female, 76.7% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: BMW X5 (F15), Used Cars, Google News, Shane Lowry (golfer), Audi R8.

The average Sports sedan fan in United States is 32.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BMW X5 (F15), Used Cars, Google News, with strongest over-indexing on BMW X5 (F15) (78.82× the country average). Demographically, the Sports sedan audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Sports sedan fans

Demographic split for Sports sedan audience in United States
MetricValue
Female23.3%
Male76.7%
Average age32.2
Estimated audience size1,184,602

Audience persona

The typical Sports sedan fan in United States is more male, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for BMW X5 (F15).

Top regions in United States

Top regions ranked by reach for Sports sedan in United States
RegionReachAffinity
California154,8731.19×
Texas124,9721.23×
Florida90,0591.12×
New York74,6611.13×
Georgia45,5981.25×
Illinois42,5311.08×
Pennsylvania42,1841.06×
North Carolina39,9111.12×
Virginia34,2461.19×
Ohio32,6740.9×
New Jersey32,1081.07×
Tennessee26,8321.13×
Michigan24,8610.8×
Arizona24,7071.02×
Washington24,5481.03×
Indiana21,9111.01×
Missouri21,5461.13×
Maryland21,5201.06×
Massachusetts20,2270.87×
South Carolina18,1061.02×
Colorado17,1180.92×
Alabama16,9471.02×
Wisconsin16,7950.94×
Louisiana16,7661.1×
Oklahoma16,3831.25×
Kentucky15,8711.07×
Oregon13,5441×
Minnesota12,8880.76×
Nevada11,6761.02×
Connecticut11,5610.97×
Arkansas10,2081.05×
Kansas10,1101.08×
Mississippi9,8701.01×
Utah8,9750.85×
Iowa8,1050.83×
New Mexico5,8570.99×
Nebraska5,7890.97×
Idaho5,6150.95×
New Hampshire5,4111.16×
Hawaii5,1501.01×
West Virginia4,9860.9×
Delaware3,9861.22×
Rhode Island3,4830.92×
Maine3,1910.75×
Vermont2,5701.24×
South Dakota2,5060.92×
Washington, District of Columbia2,3780.67×
North Dakota2,3390.96×
Montana2,3280.71×
Alaska1,8200.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports sedan audience
BrandAffinityCategory
BMW X5 (F15)78.82×Cars & Mobility
Used Cars20×Cars & Mobility
Google News13.75×News
Shane Lowry (golfer)60.27×Sports
Audi R838.97×Cars & Mobility
BMW M440.61×Cars & Mobility
Cars (film)9.15×Movies & TV
BMW M538.09×Cars & Mobility
BMW 1 Series53.6×Cars & Mobility
Auto maintenance10.5×Cars & Mobility
Max Verstappen15.7×Sports
BMW i832.87×Cars & Mobility
Hand tool6.27×Home & Garden
Performance car15.07×Cars & Mobility
Audi TT50.01×Cars & Mobility
BMW 3 Series (E46)39.03×Cars & Mobility
Formula Drift19.53×Sports
HRE Performance Wheels47.05×Cars & Mobility
BMW M321.46×Cars & Mobility
Hot rod8.96×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports sedan audience
TraitClusterScore
Luxury OrientationPREMIUM2.5
Family OrientationCONSERVATISM2.28
Early Adopter MentalityPOWER2.08
Risk AppetiteTHRILL1.75
LGBTQ+ IdentityOPEN1.61
Career OrientationPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Sports sedan
CountryShare
United States15.8%
Italy5.3%
Brazil4.8%

See Sports sedan audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Sports sedan have in United States?

Sports sedan has an estimated audience of 1,184,602 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports sedan fans?

23.3% of Sports sedan fans are female, 76.7% are male, with an average age of 32.2 years.

Which brands do Sports sedan fans like most?

Sports sedan fans show strongest brand affinity for BMW X5 (F15) (78.82×), Used Cars (20×), and Google News (13.75×) over the country average.

Where do Sports sedan fans live in United States?

Sports sedan fans in United States are most concentrated in California (reach 154,873), Texas (reach 124,972), and Florida (reach 90,059). These three regions account for the largest share of the active audience.

What other brands do Sports sedan fans also like?

Beyond Sports sedan itself, the audience over-indexes on Used Cars (20×), Google News (13.75×), Shane Lowry (golfer) (60.27×), and Audi R8 (38.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports sedan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.