BMW i8 Audience in United States

BMW i8 logo

BMW i8 has an estimated audience of 1,313,887 people in United States. 24.8% are female, 75.2% are male, average age 29.0. Top regions: California, Texas, Florida. Top brand affinities: Lexus NX, BMW X6, Google News, Porsche Macan, Porsche Cayenne.

The average BMW i8 fan in United States is 29.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lexus NX, BMW X6, Google News, with strongest over-indexing on Lexus NX (94.83× the country average). Demographically, the BMW i8 audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW i8 fans

Demographic split for BMW i8 audience in United States
MetricValue
Female24.8%
Male75.2%
Average age29.0
Estimated audience size1,313,887

Audience persona

The typical BMW i8 fan in United States is more male, around 29.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Lexus NX.

Top regions in United States

Top regions ranked by reach for BMW i8 in United States
RegionReachAffinity
California190,5841.32×
Texas157,7201.4×
Florida134,1121.51×
New York77,2071.05×
Georgia60,3901.49×
Illinois52,3711.2×
North Carolina49,9391.26×
Pennsylvania42,8880.97×
Ohio41,3711.02×
Virginia40,9061.28×
New Jersey38,1241.14×
Michigan34,7241.01×
Arizona32,0051.19×
Washington31,7221.2×
Tennessee30,2211.15×
Maryland28,5131.26×
Massachusetts26,7251.03×
Indiana25,0741.04×
South Carolina23,9931.21×
Alabama21,8611.19×
Missouri21,6321.02×
Colorado21,0891.02×
Louisiana18,6991.1×
Nevada16,5451.3×
Wisconsin16,1650.82×
Minnesota15,6540.83×
Connecticut15,0371.14×
Kentucky15,0360.91×
Oklahoma14,4680.99×
Oregon14,1810.94×
Utah12,7001.08×
Mississippi11,8431.09×
Arkansas10,9041.01×
Kansas9,3590.9×
Iowa7,6380.71×
New Mexico6,6491.01×
Idaho5,8000.88×
Nebraska5,3160.81×
West Virginia4,8060.79×
Hawaii4,6630.83×
Washington, District of Columbia4,3171.09×
Rhode Island4,0780.98×
Delaware3,8421.06×
New Hampshire3,7840.73×
Maine3,3220.71×
Montana1,8970.52×
South Dakota1,7250.57×
North Dakota1,5950.59×
Alaska1,5490.55×
Vermont1,1870.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW i8 audience
BrandAffinityCategory
Lexus NX94.83×Cars & Mobility
BMW X653.25×Cars & Mobility
Google News10.99×News
Porsche Macan44.88×Cars & Mobility
Porsche Cayenne34.03×Cars & Mobility
BMW 3 Series (E46)48.09×Cars & Mobility
BMW X524.96×Cars & Mobility
Acura TLX33.72×Cars & Mobility
BMW 7 Series38.92×Cars & Mobility
BMW X451.79×Cars & Mobility
Lexus LX36.36×Cars & Mobility
Porsche Panamera30×Cars & Mobility
BMW X328.48×Cars & Mobility
Car classification8.6×Cars & Mobility
Acura MDX20.24×Cars & Mobility
Family car11.15×Cars & Mobility
Cruiser (motorcycle)12.96×Cars & Mobility
Maserati GranTurismo63.7×Cars & Mobility
Lexus ES38.75×Cars & Mobility
Maserati Quattroporte67.47×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW i8 audience
TraitClusterScore
Luxury OrientationPREMIUM2.26
Family OrientationCONSERVATISM2.08
Risk AppetiteTHRILL1.86
IndulgenceJOY1.81
Career OrientationPOWER1.77
Early Adopter MentalityPOWER1.73

Worldwide distribution

Worldwide audience distribution share by country for BMW i8
CountryShare
United States18.4%
Japan7.6%
Brazil6.5%

See BMW i8 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW i8 have in United States?

BMW i8 has an estimated audience of 1,313,887 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW i8 fans?

24.8% of BMW i8 fans are female, 75.2% are male, with an average age of 29.0 years.

Which brands do BMW i8 fans like most?

BMW i8 fans show strongest brand affinity for Lexus NX (94.83×), BMW X6 (53.25×), and Google News (10.99×) over the country average.

Where do BMW i8 fans live in United States?

BMW i8 fans in United States are most concentrated in California (reach 190,584), Texas (reach 157,720), and Florida (reach 134,112). These three regions account for the largest share of the active audience.

What other brands do BMW i8 fans also like?

Beyond BMW i8 itself, the audience over-indexes on BMW X6 (53.25×), Google News (10.99×), Porsche Macan (44.88×), and Porsche Cayenne (34.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW i8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.