Rascasse Audience Intelligence

BMW i8 Audience in United States

A data profile of the people who buy, follow and care about BMW i8 in United States — modelled from more than twelve digital signal sources. BMW i8 has an estimated audience of 1,307,836 people in United States.

#150among Car type in United States#149among Car Model in United States#635in Cars & Mobility

The average BMW i8 fan in United States is 29.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lexus NX, BMW X6, Google News, with strongest over-indexing on Lexus NX (94.83× the country average).

Demographically, the BMW i8 audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW i8 fan in United States is more male, around 29.0 years old, with strong Family Orientation tendencies and a notable affinity for Lexus NX.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW i8 profile in United States.

Audience size
1.3M
in United States
Gender
24.8%♀
75.2% male
Age
29.0
average years
Country rank
#19630
Car Model in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW i8 fans

24.8% are female, 75.2% are male, average age 29.0.

Fig. 02

Gender split

24.8%
Female
75.2%
Male
Demographic split for BMW i8 audience in United States
MetricValue
Female24.8%
Male75.2%
Average age29.0
Estimated audience size1,307,836
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the BMW i8 audience in United States
Age bracketShare%
16-1953%
20-2919%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

18.1%

of the worldwide BMW i8 audience comes from United States.

Worldwide audience distribution share by country for BMW i8
CountryShare
United States18.1%
Japan7.6%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW i8 audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW i8 fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K1.44×
02Georgia~60K1.43×
03Texas~100K1.33×
04North Carolina~50K1.28×
05California~200K1.25×
06Nevada~20K1.25×
07Virginia~40K1.22×
08Maryland~30K1.20×
09Louisiana~20K1.20×
10Alabama~20K1.19×
11South Carolina~20K1.18×
12Arizona~30K1.17×
13Mississippi~10K1.15×
14Washington~30K1.14×
15Tennessee~30K1.13×
16Connecticut~10K1.12×
17Illinois~50K1.10×
18New Jersey~40K1.09×
19Oklahoma~20K1.08×
20Delaware~4K1.08×
21Arkansas~10K1.07×
22Indiana~30K1.05×
23Utah~10K1.05×
24Ohio~40K1.03×
25Colorado~20K1.03×
26Missouri~20K1.02×
27New Mexico~7K1.02×
28Kentucky~20K1.01×
29Washington, District of Columbia~4K1.01×
30Massachusetts~30K0.99×
31Rhode Island~4K0.98×
32New York~70K0.97×
33Pennsylvania~40K0.96×
34Michigan~30K0.95×
35Kansas~10K0.93×
36Oregon~10K0.92×
37Idaho~6K0.89×
38West Virginia~5K0.87×
39Hawaii~5K0.86×
40Nebraska~6K0.84×
41Wisconsin~20K0.83×
42Minnesota~20K0.83×
43New Hampshire~4K0.80×
44Iowa~8K0.74×
45Maine~3K0.74×
46North Dakota~2K0.72×
47Alaska~2K0.69×
48South Dakota~2K0.67×
49Vermont~1K0.63×
50Montana~2K0.61×
Fig. 06

Affinity by region

Affinity by region — BMW i8, United States
0.61×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW i8 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW i8 audience
#·InterestCategoryAffinity×
01Lexus NXCars & Mobility94.83×
02Maserati GranTurismoCars & Mobility63.70×
03BMW X6Cars & Mobility53.25×
04BMW X4Cars & Mobility51.79×
05BMW 3 Series (E46)Cars & Mobility48.09×
06Porsche MacanCars & Mobility44.88×
07BMW 7 SeriesCars & Mobility38.92×
08Lexus ESCars & Mobility38.75×
09Lexus LXCars & Mobility36.36×
10Porsche CayenneCars & Mobility34.03×
11Acura TLXCars & Mobility33.72×
12Porsche PanameraCars & Mobility30.00×
13BMW X3Cars & Mobility28.48×
14BMW X5Cars & Mobility24.96×
15BMW X5 (F15)Cars & Mobility23.52×
16Acura MDXCars & Mobility20.24×
17Cruiser (motorcycle)Cars & Mobility12.96×
18Family carCars & Mobility11.15×
19Google NewsNews10.99×
20Car classificationCars & Mobility8.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW i8 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW i8 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.33×
PatriotismCONSERVATISM2.05×
Luxury OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW i8 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.32×
CreativityOPEN0.40×
ExtroversionTHRILL0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW i8 have in United States?

BMW i8 has an estimated audience of 1,307,836 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BMW i8 fans?

24.8% of BMW i8 fans are female, 75.2% are male, with an average age of 29.0 years.

03

Which brands do BMW i8 fans like most?

BMW i8 fans show strongest brand affinity for Lexus NX (94.83×), BMW X6 (53.25×), and Google News (10.99×) over the country average.

04

Where do BMW i8 fans live in United States?

BMW i8 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BMW i8 fans also like?

Beyond BMW i8 itself, the audience over-indexes on BMW X6 (53.25×), Google News (10.99×), Porsche Macan (44.88×), and BMW 7 Series (38.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See BMW i8 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW i8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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