Lexus LX Audience in United States

Lexus LX logo

Lexus LX has an estimated audience of 1,056,852 people in United States. 30.3% are female, 69.7% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Arrietty, Iyanla Vanzant, Iztacalco, Life of Pi.

The average Lexus LX fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Arrietty, Iyanla Vanzant, with strongest over-indexing on Home equity (10.62× the country average). Demographically, the Lexus LX audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Lexus LX fans

Demographic split for Lexus LX audience in United States
MetricValue
Female30.3%
Male69.7%
Average age42.0
Estimated audience size1,056,852

Audience persona

The typical Lexus LX fan in United States is more male, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Lexus LX in United States
RegionReachAffinity
California173,6601.49×
Texas148,5801.64×
Florida96,2841.35×
New York68,9221.17×
Georgia48,6981.5×
North Carolina41,1181.29×
Illinois37,7721.07×
New Jersey33,7381.26×
Pennsylvania32,2640.91×
Virginia32,0961.25×
Tennessee27,8371.31×
Ohio25,4260.78×
Washington25,3901.2×
Massachusetts23,0131.11×
Maryland22,2881.23×
Michigan21,5390.78×
Arizona21,3320.99×
Colorado20,0061.2×
South Carolina18,5331.17×
Louisiana18,3731.35×
Alabama17,7901.2×
Missouri14,6500.86×
Indiana14,1500.73×
Kentucky13,3331.01×
Oklahoma12,6901.08×
Minnesota11,7230.77×
Nevada11,6591.14×
Connecticut11,5561.09×
Oregon11,4990.95×
Wisconsin11,4510.72×
Mississippi10,7651.24×
Utah10,1181.07×
Arkansas9,5631.1×
Kansas7,3240.88×
Hawaii6,5161.43×
Iowa6,2260.72×
Nebraska4,3920.83×
New Mexico4,2540.8×
Idaho4,1560.78×
West Virginia3,6000.73×
New Hampshire3,3430.8×
Washington, District of Columbia3,1831×
Rhode Island3,0010.89×
Maine2,5670.68×
Delaware2,5140.86×
Montana1,9260.66×
Alaska1,4690.65×
South Dakota1,2510.51×
North Dakota1,2180.56×
Vermont1,0960.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lexus LX audience
BrandAffinityCategory
Home equity10.62×Home & Garden
Arrietty78.32×Movies & TV
Iyanla Vanzant60.89×Business & Career
Iztacalco125×Travel & Leisure
Life of Pi32.74×Movies & TV
Equinix47.59×Business & Career
Omaha Storm Chasers49.24×Sports
Hipster22.69×Politics & Society
Academy Award for Best Visual Effects26.88×Movies & TV
Star Trek: Insurrection51.26×Movies & TV
Nationality3.59×Politics & Society
Ma Mère54.55×Movies & TV
Memphis May Fire34.64×Music & Radio
Academy Award for Best Production Design22.3×Movies & TV
Title Nine14×Fashion & Accessoires
Iyaz41.81×Music & Radio
Israel2.3×Travel & Leisure
Elsa Punset248.57×Literature
Aix-Marseille University47.14×Business & Career
Hammock camping6.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lexus LX audience
TraitClusterScore
Family OrientationCONSERVATISM2.45
Luxury OrientationPREMIUM2.03
Quality AwarenessPREMIUM1.7
IndulgenceJOY1.59
Design AffinityPREMIUM1.42
Price SensitivityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Lexus LX
CountryShare
United States32.8%
Japan17.1%
Brazil5.7%

See Lexus LX audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Lexus LX have in United States?

Lexus LX has an estimated audience of 1,056,852 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus LX fans?

30.3% of Lexus LX fans are female, 69.7% are male, with an average age of 42.0 years.

Which brands do Lexus LX fans like most?

Lexus LX fans show strongest brand affinity for Home equity (10.62×), Arrietty (78.32×), and Iyanla Vanzant (60.89×) over the country average.

Where do Lexus LX fans live in United States?

Lexus LX fans in United States are most concentrated in California (reach 173,660), Texas (reach 148,580), and Florida (reach 96,284). These three regions account for the largest share of the active audience.

What other brands do Lexus LX fans also like?

Beyond Lexus LX itself, the audience over-indexes on Arrietty (78.32×), Iyanla Vanzant (60.89×), Iztacalco (125×), and Life of Pi (32.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus LX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.