Lexus LX Audience in United States

Lexus LX has an estimated audience of 1,056,852 people in United States. 30.3% are female, 69.7% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Lexus NX, Lexus GX, Lexus CT, Ford Ka, Lexus RX.

The average Lexus LX fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lexus NX, Lexus GX, Lexus CT, with strongest over-indexing on Lexus NX (108.61× the country average). Demographically, the Lexus LX audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Lexus LX fans

Demographic split for Lexus LX audience in United States
MetricValue
Female30.3%
Male69.7%
Average age42.0
Estimated audience size1,056,852

Audience persona

The typical Lexus LX fan in United States is more male, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Lexus NX.

Top regions in United States

Top regions ranked by reach for Lexus LX in United States
RegionReachAffinity
California173,6601.49×
Texas148,5801.64×
Florida96,2841.35×
New York68,9221.17×
Georgia48,6981.5×
North Carolina41,1181.29×
Illinois37,7721.07×
New Jersey33,7381.26×
Pennsylvania32,2640.91×
Virginia32,0961.25×
Tennessee27,8371.31×
Ohio25,4260.78×
Washington25,3901.2×
Massachusetts23,0131.11×
Maryland22,2881.23×
Michigan21,5390.78×
Arizona21,3320.99×
Colorado20,0061.2×
South Carolina18,5331.17×
Louisiana18,3731.35×
Alabama17,7901.2×
Missouri14,6500.86×
Indiana14,1500.73×
Kentucky13,3331.01×
Oklahoma12,6901.08×
Minnesota11,7230.77×
Nevada11,6591.14×
Connecticut11,5561.09×
Oregon11,4990.95×
Wisconsin11,4510.72×
Mississippi10,7651.24×
Utah10,1181.07×
Arkansas9,5631.1×
Kansas7,3240.88×
Hawaii6,5161.43×
Iowa6,2260.72×
Nebraska4,3920.83×
New Mexico4,2540.8×
Idaho4,1560.78×
West Virginia3,6000.73×
New Hampshire3,3430.8×
Washington, District of Columbia3,1831×
Rhode Island3,0010.89×
Maine2,5670.68×
Delaware2,5140.86×
Montana1,9260.66×
Alaska1,4690.65×
South Dakota1,2510.51×
North Dakota1,2180.56×
Vermont1,0960.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lexus LX audience
BrandAffinityCategory
Lexus NX108.61×Cars & Mobility
Lexus GX67.77×Cars & Mobility
Lexus CT248.57×Cars & Mobility
Ford Ka125×Cars & Mobility
Lexus RX65.54×Cars & Mobility
Lexus ES94.64×Cars & Mobility
CarGurus13.99×Cars & Mobility
Ed O'Neill52.2×Movies & TV
BMW X647.59×Cars & Mobility
Autism Awareness19.03×Health
BMW i854.55×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Porsche Macan41.81×Cars & Mobility
Porsche Cayenne34.64×Cars & Mobility
BMW 1 Series60.89×Cars & Mobility
Honda Accord22.69×Cars & Mobility
BMW X528.31×Cars & Mobility
Enterprise Rent-A-Car8.94×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lexus LX audience
TraitClusterScore
Family OrientationCONSERVATISM2.45
Luxury OrientationPREMIUM2.03
Quality AwarenessPREMIUM1.7
IndulgenceJOY1.59
Design AffinityPREMIUM1.42
Price SensitivityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Lexus LX
CountryShare
United States32.8%
Japan17.1%
Brazil5.7%

See Lexus LX audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Lexus LX have in United States?

Lexus LX has an estimated audience of 1,056,852 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus LX fans?

30.3% of Lexus LX fans are female, 69.7% are male, with an average age of 42.0 years.

Which brands do Lexus LX fans like most?

Lexus LX fans show strongest brand affinity for Lexus NX (108.61×), Lexus GX (67.77×), and Lexus CT (248.57×) over the country average.

Where do Lexus LX fans live in United States?

Lexus LX fans in United States are most concentrated in California (reach 173,660), Texas (reach 148,580), and Florida (reach 96,284). These three regions account for the largest share of the active audience.

What other brands do Lexus LX fans also like?

Beyond Lexus LX itself, the audience over-indexes on Lexus GX (67.77×), Lexus CT (248.57×), Ford Ka (125×), and Lexus RX (65.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus LX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.