Lexus RX Audience in United States

Lexus RX logo

Lexus RX has an estimated audience of 1,445,739 people in United States. 32.6% are female, 67.4% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Lexus NX, Lexus LX, Lexus ES, Lexus GX, Lexus CT.

The average Lexus RX fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lexus NX, Lexus LX, Lexus ES, with strongest over-indexing on Lexus NX (86.54× the country average). Demographically, the Lexus RX audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Lexus RX fans

Demographic split for Lexus RX audience in United States
MetricValue
Female32.6%
Male67.4%
Average age41.4
Estimated audience size1,445,739

Audience persona

The typical Lexus RX fan in United States is more male, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lexus NX.

Top regions in United States

Top regions ranked by reach for Lexus RX in United States
RegionReachAffinity
California280,7741.77×
Texas191,5831.54×
Florida128,9341.32×
New York106,0111.31×
Georgia69,9821.57×
Illinois61,9891.29×
New Jersey55,6511.51×
North Carolina50,8461.17×
Pennsylvania46,2140.95×
Virginia46,1661.31×
Massachusetts39,7011.39×
Washington38,7551.34×
Ohio38,5360.87×
Maryland34,0651.37×
Arizona34,0651.15×
Tennessee33,1571.14×
Michigan29,5700.78×
Alabama25,2981.25×
Colorado24,4821.07×
South Carolina23,2761.07×
Indiana21,6190.82×
Missouri21,5530.92×
Louisiana21,2481.14×
Connecticut19,2201.33×
Minnesota18,2330.88×
Oklahoma17,1891.07×
Nevada16,7011.19×
Wisconsin15,7430.72×
Kentucky15,6180.86×
Oregon13,7700.83×
Mississippi12,3561.04×
Utah11,4550.88×
Arkansas11,0510.93×
Kansas10,2630.9×
Iowa8,4820.71×
Hawaii7,7641.25×
Nebraska5,6880.78×
Idaho5,5500.77×
New Mexico5,4130.75×
Washington, District of Columbia4,8031.11×
New Hampshire4,7320.83×
Rhode Island4,4720.97×
West Virginia4,4660.66×
Delaware3,7700.95×
Maine3,0400.59×
Montana2,1090.53×
Alaska1,8770.61×
South Dakota1,3850.41×
North Dakota1,3360.45×
Vermont1,2510.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lexus RX audience
BrandAffinityCategory
Lexus NX86.54×Cars & Mobility
Lexus LX67.4×Cars & Mobility
Lexus ES78.29×Cars & Mobility
Lexus GX35.14×Cars & Mobility
Lexus CT121.88×Cars & Mobility
Lexus RC51.35×Cars & Mobility
Lexus LS43.01×Cars & Mobility
Certified Pre-Owned9.7×Cars & Mobility
Lexus LC49.25×Cars & Mobility
Car finance9.14×Cars & Mobility
Lexus7.91×Cars & Mobility
Lexus GS58.93×Cars & Mobility
Lexus IS27.5×Cars & Mobility
Toyota Highlander10.93×Cars & Mobility
SUVs3.1×Cars & Mobility
Used car3.79×Cars & Mobility
Acura MDX14.37×Cars & Mobility
Honda CR-V9.9×Cars & Mobility
CarGurus4.39×Cars & Mobility
Lexus SC90.91×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lexus RX audience
TraitClusterScore
Luxury OrientationPREMIUM3.02
Risk AppetiteTHRILL2.05
Quality AwarenessPREMIUM2.01
Family OrientationCONSERVATISM1.9
IndulgenceJOY1.44
Price SensitivityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Lexus RX
CountryShare
United States20.7%
Japan18.7%
Taiwan4.2%

See Lexus RX audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Lexus RX have in United States?

Lexus RX has an estimated audience of 1,445,739 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus RX fans?

32.6% of Lexus RX fans are female, 67.4% are male, with an average age of 41.4 years.

Which brands do Lexus RX fans like most?

Lexus RX fans show strongest brand affinity for Lexus NX (86.54×), Lexus LX (67.4×), and Lexus ES (78.29×) over the country average.

Where do Lexus RX fans live in United States?

Lexus RX fans in United States are most concentrated in California (reach 280,774), Texas (reach 191,583), and Florida (reach 128,934). These three regions account for the largest share of the active audience.

What other brands do Lexus RX fans also like?

Beyond Lexus RX itself, the audience over-indexes on Lexus LX (67.4×), Lexus ES (78.29×), Lexus GX (35.14×), and Lexus CT (121.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus RX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.