Rascasse Audience Intelligence

Lexus RX Audience in United States

A data profile of the people who buy, follow and care about Lexus RX in United States — modelled from more than twelve digital signal sources. Lexus RX has an estimated audience of 1,513,424 people in United States.

#120among Car Model in United States#578in Cars & Mobility

The average Lexus RX fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lexus NX, Lexus LX, Lexus ES, with strongest over-indexing on Lexus NX (86.54× the country average).

Demographically, the Lexus RX audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lexus RX fan in United States is more male, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lexus NX.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lexus RX profile in United States.

Audience size
1.5M
in United States
Gender
32.6%♀
67.4% male
Age
41.4
average years
Country rank
#17640
Car Model in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lexus RX fans

32.6% are female, 67.4% are male, average age 41.4.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Lexus RX audience in United States
MetricValue
Female32.6%
Male67.4%
Average age41.4
Estimated audience size1,513,424
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Lexus RX audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Lexus RX audience comes from United States.

Worldwide audience distribution share by country for Lexus RX
CountryShare
United States21.4%
Japan18.5%
Taiwan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lexus RX audience in United States is strongest.

Fig. 05

Top regions by affinity

Lexus RX fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.64×
02Georgia~70K1.49×
03Texas~200K1.46×
04New Jersey~50K1.44×
05Maryland~30K1.34×
06Massachusetts~40K1.33×
07Connecticut~20K1.31×
08Florida~100K1.28×
09Virginia~40K1.26×
10Washington~40K1.26×
11Alabama~20K1.23×
12Hawaii~8K1.23×
13New York~100K1.22×
14Illinois~60K1.21×
15Louisiana~20K1.19×
16Nevada~20K1.15×
17North Carolina~50K1.14×
18Tennessee~30K1.14×
19Arizona~30K1.11×
20Mississippi~10K1.11×
21Washington, District of Columbia~5K1.10×
22South Carolina~20K1.07×
23Rhode Island~5K1.05×
24Colorado~20K1.04×
25Oklahoma~20K1.03×
26Arkansas~10K0.98×
27Delaware~4K0.98×
28Pennsylvania~50K0.96×
29Missouri~20K0.92×
30Kansas~10K0.92×
31Utah~10K0.90×
32Kentucky~20K0.89×
33New Hampshire~5K0.89×
34Minnesota~20K0.88×
35Ohio~40K0.87×
36Indiana~20K0.82×
37Oregon~10K0.82×
38Nebraska~6K0.82×
39Idaho~6K0.81×
40New Mexico~6K0.80×
41Michigan~30K0.79×
42Wisconsin~20K0.76×
43West Virginia~5K0.76×
44Iowa~9K0.75×
45Alaska~2K0.71×
46Maine~3K0.67×
47Vermont~2K0.66×
48Montana~3K0.64×
49North Dakota~2K0.63×
50South Dakota~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Lexus RX, United States
0.60×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lexus RX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lexus RX audience
#·InterestCategoryAffinity×
01Lexus CTCars & Mobility121.88×
02Lexus SCCars & Mobility90.91×
03Lexus NXCars & Mobility86.54×
04Lexus ESCars & Mobility78.29×
05Lexus LXCars & Mobility67.40×
06Lexus GSCars & Mobility58.93×
07Lexus RCCars & Mobility51.35×
08Lexus LCCars & Mobility49.25×
09Lexus LSCars & Mobility43.01×
10Lexus GXCars & Mobility35.14×
11Lexus ISCars & Mobility27.50×
12National Auto Sport AssociationSports16.79×
13Acura MDXCars & Mobility14.37×
14Toyota HighlanderCars & Mobility10.93×
15Honda CR-VCars & Mobility9.90×
16Certified Pre-OwnedCars & Mobility9.70×
17Car financeCars & Mobility9.14×
18LexusCars & Mobility7.91×
19Used carCars & Mobility3.79×
20SUVsCars & Mobility3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lexus RX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lexus RX audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.63×
Quality AwarenessPREMIUM1.43×
Need for SecurityCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lexus RX audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
ExtroversionTHRILL0.71×
TraditionCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lexus RX have in United States?

Lexus RX has an estimated audience of 1,513,424 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lexus RX fans?

32.6% of Lexus RX fans are female, 67.4% are male, with an average age of 41.4 years.

03

Which brands do Lexus RX fans like most?

Lexus RX fans show strongest brand affinity for Lexus NX (86.54×), Lexus LX (67.4×), and Lexus ES (78.29×) over the country average.

04

Where do Lexus RX fans live in United States?

Lexus RX fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lexus RX fans also like?

Beyond Lexus RX itself, the audience over-indexes on Lexus LX (67.4×), Lexus ES (78.29×), Lexus GX (35.14×), and Lexus CT (121.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Lexus RX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus RX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →