Rascasse Audience Intelligence

Jeep Grand Cherokee Audience in United States

A data profile of the people who buy, follow and care about Jeep Grand Cherokee in United States — modelled from more than twelve digital signal sources. Jeep Grand Cherokee has an estimated audience of 8,084,288 people in United States.

#5among Car Model in United States#173in Cars & Mobility

The average Jeep Grand Cherokee fan in United States is 42.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include New Balance, Renovation, Wedding photography, with strongest over-indexing on New Balance (4.22× the country average).

Demographically, the Jeep Grand Cherokee audience skews more male with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jeep Grand Cherokee fan in United States is more male, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for New Balance.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeep Grand Cherokee profile in United States.

Audience size
8.1M
in United States
Gender
29.4%♀
70.6% male
Age
42.1
average years
Country rank
#4394
Car Model in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jeep Grand Cherokee fans

29.4% are female, 70.6% are male, average age 42.1.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Jeep Grand Cherokee audience in United States
MetricValue
Female29.4%
Male70.6%
Average age42.1
Estimated audience size8,084,288
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Jeep Grand Cherokee audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Jeep Grand Cherokee audience comes from United States.

Worldwide audience distribution share by country for Jeep Grand Cherokee
CountryShare
United States44.8%
Canada4.8%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeep Grand Cherokee audience in United States is strongest.

Fig. 05

Top regions by affinity

Jeep Grand Cherokee fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~400K1.69×
02Louisiana~100K1.31×
03Mississippi~90K1.30×
04New Jersey~300K1.27×
05Nebraska~50K1.27×
06Illinois~300K1.25×
07Arkansas~80K1.18×
08Connecticut~100K1.17×
09Alabama~100K1.16×
10Iowa~80K1.16×
11New York~500K1.14×
12Pennsylvania~300K1.13×
13Delaware~30K1.13×
14Missouri~100K1.11×
15West Virginia~40K1.10×
16Ohio~300K1.09×
17Indiana~200K1.09×
18Minnesota~100K1.09×
19Wisconsin~100K1.08×
20Oklahoma~100K1.07×
21North Dakota~20K1.07×
22Massachusetts~200K1.04×
23North Carolina~300K1.03×
24Kansas~70K1.03×
25Georgia~300K1.02×
26South Carolina~100K1.02×
27Texas~700K1.00×
28Tennessee~200K0.99×
29Kentucky~100K0.99×
30South Dakota~20K0.99×
31Colorado~100K0.98×
32Rhode Island~30K0.98×
33Florida~500K0.97×
34Arizona~200K0.95×
35Maryland~100K0.90×
36New Hampshire~30K0.90×
37Idaho~40K0.88×
38Maine~30K0.85×
39Montana~20K0.84×
40New Mexico~30K0.83×
41Alaska~10K0.82×
42Virginia~200K0.81×
43Vermont~10K0.79×
44Nevada~60K0.76×
45Utah~60K0.76×
46California~600K0.67×
47Washington~100K0.67×
48Oregon~60K0.67×
49Washington, District of Columbia~20K0.67×
50Hawaii~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Jeep Grand Cherokee, United States
0.55×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeep Grand Cherokee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeep Grand Cherokee audience
#·InterestCategoryAffinity×
01Trading strategyBusiness & Career5.98×
02EngadgetTechnology & Electronics5.50×
03BalenciagaFashion & Accessoires5.17×
04Abercrombie & FitchFashion & Accessoires4.91×
05Wedding photographyTechnology & Electronics4.68×
06Home Decoration & DesignHome & Garden4.60×
07Efficient energy useTechnology & Electronics4.52×
08New BalanceFashion & Accessoires4.22×
09BMWCars & Mobility2.93×
10RenovationHome & Garden2.90×
11West Coast hip hopMusic & Radio2.39×
12GolfSports1.98×
13Old NavyFashion & Accessoires1.92×
14Target CorporationShopping1.75×
15Android (operating system)Technology & Electronics1.66×
16Electronic musicMusic & Radio1.65×
17CoffeeFood & Beverages1.64×
18Kohl'sShopping1.64×
19VehiclesCars & Mobility1.59×
20ShoesFashion & Accessoires1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeep Grand Cherokee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeep Grand Cherokee audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.00×
Early Adopter MentalityPOWER1.86×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeep Grand Cherokee audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.19×
Price SensitivityPREMIUM0.24×
Urban LifestyleOPEN0.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jeep Grand Cherokee have in United States?

Jeep Grand Cherokee has an estimated audience of 8,084,288 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Jeep Grand Cherokee fans?

29.4% of Jeep Grand Cherokee fans are female, 70.6% are male, with an average age of 42.1 years.

03

Which brands do Jeep Grand Cherokee fans like most?

Jeep Grand Cherokee fans show strongest brand affinity for New Balance (4.22×), Renovation (2.9×), and Wedding photography (4.68×) over the country average.

04

Where do Jeep Grand Cherokee fans live in United States?

Jeep Grand Cherokee fans in United States are most concentrated in Texas (reach ~700K), California (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Jeep Grand Cherokee fans also like?

Beyond Jeep Grand Cherokee itself, the audience over-indexes on Renovation (2.9×), Wedding photography (4.68×), Vehicles (1.59×), and Balenciaga (5.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep Grand Cherokee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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