Jeep Grand Cherokee Audience in United States

Jeep Grand Cherokee logo

Jeep Grand Cherokee has an estimated audience of 8,191,812 people in United States. 29.4% are female, 70.6% are male, average age 42.1. Top regions: Texas, California, Florida. Top brand affinities: New Balance, Renovation, Wedding photography, Vehicles, Balenciaga.

The average Jeep Grand Cherokee fan in United States is 42.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include New Balance, Renovation, Wedding photography, with strongest over-indexing on New Balance (4.22× the country average). Demographically, the Jeep Grand Cherokee audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Jeep Grand Cherokee fans

Demographic split for Jeep Grand Cherokee audience in United States
MetricValue
Female29.4%
Male70.6%
Average age42.1
Estimated audience size8,191,812

Audience persona

The typical Jeep Grand Cherokee fan in United States is more male, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for New Balance.

Top regions in United States

Top regions ranked by reach for Jeep Grand Cherokee in United States
RegionReachAffinity
Texas751,8001.07×
California639,0330.71×
Florida565,0041.02×
New York547,0731.2×
Illinois355,5791.3×
Michigan354,5101.65×
Pennsylvania313,4731.14×
New Jersey275,1861.32×
Ohio275,1031.09×
Georgia265,8451.05×
North Carolina264,5181.07×
Massachusetts172,2201.07×
Virginia169,7970.85×
Tennessee165,8481.01×
Indiana162,5471.09×
Arizona161,0620.96×
Missouri147,9611.12×
Louisiana135,8631.29×
Colorado133,1151.03×
Wisconsin132,5501.08×
Alabama129,7081.13×
Maryland128,5970.91×
Minnesota128,3741.09×
South Carolina126,0821.02×
Washington115,7690.7×
Kentucky101,7130.99×
Oklahoma96,4001.06×
Connecticut96,2431.17×
Mississippi84,5411.25×
Arkansas78,0861.16×
Iowa76,6561.14×
Kansas66,8521.04×
Oregon64,8540.69×
Nevada60,5600.76×
Utah57,6390.79×
Nebraska51,6331.26×
West Virginia38,6501.01×
Idaho35,7990.87×
New Mexico33,9930.83×
New Hampshire28,3430.88×
Rhode Island25,0130.96×
Delaware24,6451.09×
Maine24,5580.84×
Hawaii18,9400.54×
Montana18,5350.82×
South Dakota17,1490.91×
North Dakota16,6980.99×
Washington, District of Columbia16,4590.67×
Alaska12,8890.74×
Wyoming10,6480.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jeep Grand Cherokee audience
BrandAffinityCategory
New Balance4.22×Fashion & Accessoires
Renovation2.9×Home & Garden
Wedding photography4.68×Technology & Electronics
Vehicles1.59×Cars & Mobility
Balenciaga5.17×Fashion & Accessoires
Golf1.98×Sports
Efficient energy use4.52×Technology & Electronics
Crocs4.48×Fashion & Accessoires
Home Decoration & Design4.6×Home & Garden
Abercrombie & Fitch4.91×Fashion & Accessoires
Shoes1.56×Fashion & Accessoires
Target Corporation1.75×Shopping
Old Navy1.92×Fashion & Accessoires
Android (operating system)1.66×Technology & Electronics
Coffee1.64×Food & Beverages
Electronic music1.65×Music & Radio
Trading strategy5.98×Business & Career
Engadget5.5×Technology & Electronics
BMW2.93×Cars & Mobility
West Coast hip hop2.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jeep Grand Cherokee audience
TraitClusterScore
Family OrientationCONSERVATISM1.59
Luxury OrientationPREMIUM1.27
Need for SecurityCONSERVATISM1.24
DIY MentalityTHRILL1.23
Sports ActivityPOWER1.2
Early Adopter MentalityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Jeep Grand Cherokee
CountryShare
United States45.1%
Canada4.8%
Italy4.1%

See Jeep Grand Cherokee audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Jeep Grand Cherokee have in United States?

Jeep Grand Cherokee has an estimated audience of 8,191,812 people in United States, concentrated in Texas and California.

What is the gender split and age of Jeep Grand Cherokee fans?

29.4% of Jeep Grand Cherokee fans are female, 70.6% are male, with an average age of 42.1 years.

Which brands do Jeep Grand Cherokee fans like most?

Jeep Grand Cherokee fans show strongest brand affinity for New Balance (4.22×), Renovation (2.9×), and Wedding photography (4.68×) over the country average.

Where do Jeep Grand Cherokee fans live in United States?

Jeep Grand Cherokee fans in United States are most concentrated in Texas (reach 751,800), California (reach 639,033), and Florida (reach 565,004). These three regions account for the largest share of the active audience.

What other brands do Jeep Grand Cherokee fans also like?

Beyond Jeep Grand Cherokee itself, the audience over-indexes on Renovation (2.9×), Wedding photography (4.68×), Vehicles (1.59×), and Balenciaga (5.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep Grand Cherokee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.