Rascasse Audience Intelligence

Chevrolet Silverado Audience in United States

A data profile of the people who buy, follow and care about Chevrolet Silverado in United States — modelled from more than twelve digital signal sources. Chevrolet Silverado has an estimated audience of 8,103,194 people in United States.

#24among Car type in United States#4among Car Model in United States#175in Cars & Mobility

The average Chevrolet Silverado fan in United States is 37.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include San Francisco 49ers, Hair Extensions, Duck hunting, with strongest over-indexing on San Francisco 49ers (4.81× the country average).

Demographically, the Chevrolet Silverado audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chevrolet Silverado fan in United States is more male, around 37.4 years old, with strong Pet Ownership tendencies and a notable affinity for San Francisco 49ers.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Chevrolet Silverado profile in United States.

Audience size
8.1M
in United States
Gender
20.2%♀
79.8% male
Age
37.4
average years
Country rank
#4326
Car Model in United States
Fig. 01

Search interest · 12-month trend

+153%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chevrolet Silverado fans

20.2% are female, 79.8% are male, average age 37.4.

Fig. 02

Gender split

20.2%
Female
79.8%
Male
Demographic split for Chevrolet Silverado audience in United States
MetricValue
Female20.2%
Male79.8%
Average age37.4
Estimated audience size8,103,194
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Chevrolet Silverado audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

59.9%

of the worldwide Chevrolet Silverado audience comes from United States.

Worldwide audience distribution share by country for Chevrolet Silverado
CountryShare
United States59.9%
Canada6.8%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chevrolet Silverado audience in United States is strongest.

Fig. 05

Top regions by affinity

Chevrolet Silverado fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.57×
02Alabama~200K1.51×
03Texas~1M1.50×
04Louisiana~200K1.49×
05New Mexico~60K1.48×
06Arkansas~100K1.43×
07Oklahoma~100K1.30×
08Florida~700K1.21×
09Tennessee~200K1.20×
10South Carolina~100K1.20×
11North Carolina~300K1.18×
12Nebraska~50K1.18×
13Georgia~300K1.17×
14Arizona~200K1.17×
15Kentucky~100K1.11×
16Kansas~70K1.11×
17North Dakota~20K1.08×
18California~1M1.07×
19West Virginia~40K1.06×
20Iowa~70K1.05×
21Michigan~200K1.03×
22Wyoming~10K1.03×
23Missouri~100K1.02×
24Indiana~100K1.01×
25South Dakota~20K1.00×
26Nevada~80K0.99×
27Idaho~40K0.98×
28Montana~20K0.95×
29Virginia~200K0.93×
30Wisconsin~100K0.93×
31Minnesota~100K0.91×
32Colorado~100K0.90×
33Illinois~200K0.88×
34Maine~30K0.88×
35Delaware~20K0.86×
36Maryland~100K0.85×
37Utah~60K0.85×
38Alaska~10K0.84×
39Ohio~200K0.83×
40Oregon~80K0.81×
41Connecticut~60K0.78×
42Washington~100K0.77×
43New Hampshire~20K0.75×
44Pennsylvania~200K0.74×
45Rhode Island~20K0.74×
46Hawaii~30K0.73×
47New Jersey~100K0.71×
48Massachusetts~100K0.69×
49New York~300K0.65×
50Washington, District of Columbia~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Chevrolet Silverado, United States
0.57×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chevrolet Silverado audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chevrolet Silverado audience
#·InterestCategoryAffinity×
01WaterfowlPets & Animals5.02×
02San Francisco 49ersSports4.81×
03New York KnicksSports4.66×
04The Open ChampionshipSports4.66×
05Portland Trail BlazersSports4.66×
06Duck huntingSports4.58×
07Auto maintenanceCars & Mobility4.58×
08Hair ExtensionsBeauty & Wellness3.84×
09Masters TournamentSports3.84×
10PGA ChampionshipSports3.83×
11San Antonio SpursSports3.78×
12Golf ChannelSports3.66×
13Pittsburgh SteelersSports3.63×
14Golf equipmentSports3.54×
15Philadelphia EaglesSports3.50×
16Golf ballSports3.49×
17Oklahoma City ThunderSports3.46×
18Spirit HalloweenKids & Family3.45×
19Turkey huntingSports3.35×
20REIFashion & Accessoires3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chevrolet Silverado audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chevrolet Silverado audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
PatriotismCONSERVATISM0.81×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chevrolet Silverado audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.36×
Convenience OrientationPREMIUM0.37×
CreativityOPEN0.40×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chevrolet Silverado have in United States?

Chevrolet Silverado has an estimated audience of 8,103,194 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Chevrolet Silverado fans?

20.2% of Chevrolet Silverado fans are female, 79.8% are male, with an average age of 37.4 years.

03

Which brands do Chevrolet Silverado fans like most?

Chevrolet Silverado fans show strongest brand affinity for San Francisco 49ers (4.81×), Hair Extensions (3.84×), and Duck hunting (4.58×) over the country average.

04

Where do Chevrolet Silverado fans live in United States?

Chevrolet Silverado fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Chevrolet Silverado fans also like?

Beyond Chevrolet Silverado itself, the audience over-indexes on Hair Extensions (3.84×), Duck hunting (4.58×), New York Knicks (4.66×), and Golf Channel (3.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Silverado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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