Spirit Halloween Audience in United States

Spirit Halloween logo

Spirit Halloween has an estimated audience of 25,787,072 people in United States. 70.3% are female, 29.7% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Harry Potter, Movies, Gothic fashion, KPop Demon Hunters.

The average Spirit Halloween fan in United States is 31.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Harry Potter, Movies, with strongest over-indexing on Beetlejuice (5.08× the country average). Demographically, the Spirit Halloween audience skews more female with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Restaurants

Demographics of Spirit Halloween fans

Demographic split for Spirit Halloween audience in United States
MetricValue
Female70.3%
Male29.7%
Average age31.7
Estimated audience size25,787,072

Audience persona

The typical Spirit Halloween fan in United States is more female, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Spirit Halloween in United States
RegionReachAffinity
California3,602,1121.27×
Texas2,940,5741.33×
Florida1,767,9261.01×
New York1,317,1070.91×
Pennsylvania1,092,9911.26×
Illinois1,021,7371.19×
Ohio1,018,3741.28×
New Jersey794,3911.21×
Arizona791,3561.5×
Michigan764,9131.13×
North Carolina737,9850.95×
Georgia681,1840.86×
Virginia571,1870.91×
Washington530,7011.03×
Tennessee507,6460.98×
Missouri475,6691.14×
Indiana473,6591.01×
Massachusetts456,2800.9×
Colorado454,4431.12×
South Carolina376,6310.97×
Maryland368,6920.83×
Oklahoma359,6861.26×
Kentucky357,8181.11×
Louisiana327,1150.98×
Nevada317,9711.27×
Alabama316,2380.88×
Oregon315,7901.07×
Utah310,6531.35×
Wisconsin279,4850.72×
Kansas248,2211.22×
Minnesota244,9740.66×
Connecticut244,4710.95×
New Mexico191,3731.48×
Arkansas186,4750.88×
Iowa158,5300.75×
West Virginia156,1251.3×
Mississippi147,5360.69×
Idaho146,9561.14×
Nebraska117,5600.91×
New Hampshire109,3131.08×
Rhode Island91,6711.12×
Maine82,9510.9×
Delaware70,1320.99×
Montana69,0890.97×
Hawaii58,3260.53×
North Dakota46,8670.88×
South Dakota39,7540.67×
Alaska35,9790.65×
Vermont33,3840.74×
Wyoming28,7240.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spirit Halloween audience
BrandAffinityCategory
Beetlejuice5.08×Movies & TV
Harry Potter3.34×Movies & TV
Movies1.51×Movies & TV
Gothic fashion5.53×Fashion & Accessoires
KPop Demon Hunters2.72×Movies & TV
Tim Burton9.51×Movies & TV
Gothic rock6.95×Music & Radio
Stranger Things3.1×Movies & TV
Nightmare (Japanese band)11.34×Music & Radio
Goth subculture6.01×Fashion & Accessoires
Rock music1.57×Music & Radio
Taylor Swift2.37×Music & Radio
Heavy metal music1.89×Music & Radio
Bad Bunny3.11×Music & Radio
Pokémon (video game series)3.71×Games
Nerd3.53×Technology & Electronics
Anime convention3.04×Literature
Alternative rock1.98×Music & Radio
Indie rock2.72×Music & Radio
Fashion Nova2.55×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spirit Halloween audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.5
Community OrientationOPEN1.7
ExtroversionTHRILL1.67
Pet OwnershipJOY1.58
TraditionCONSERVATISM1.48
Design AffinityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Spirit Halloween
CountryShare
United States89.7%
Canada8.1%
United Kingdom0.3%

See Spirit Halloween audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Spirit Halloween have in United States?

Spirit Halloween has an estimated audience of 25,787,072 people in United States, concentrated in California and Texas.

What is the gender split and age of Spirit Halloween fans?

70.3% of Spirit Halloween fans are female, 29.7% are male, with an average age of 31.7 years.

Which brands do Spirit Halloween fans like most?

Spirit Halloween fans show strongest brand affinity for Beetlejuice (5.08×), Harry Potter (3.34×), and Movies (1.51×) over the country average.

Where do Spirit Halloween fans live in United States?

Spirit Halloween fans in United States are most concentrated in California (reach 3,602,112), Texas (reach 2,940,574), and Florida (reach 1,767,926). These three regions account for the largest share of the active audience.

What other brands do Spirit Halloween fans also like?

Beyond Spirit Halloween itself, the audience over-indexes on Harry Potter (3.34×), Movies (1.51×), Gothic fashion (5.53×), and KPop Demon Hunters (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spirit Halloween. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.