Rascasse Audience Intelligence

Spirit Halloween Target Market in United States

A data profile of the people who buy, follow and care about Spirit Halloween in United States — modelled from more than twelve digital signal sources. Spirit Halloween has an estimated audience of 25,925,901 people in United States.

#12among Restaurants in United States#118among Brand in United States#37in Kids & Family

The average Spirit Halloween fan in United States is 31.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, Harry Potter, Movies, with strongest over-indexing on Beetlejuice (5.08× the country average).

Demographically, the Spirit Halloween audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spirit Halloween fan in United States is more female, around 31.7 years old, with strong Pet Ownership tendencies and a notable affinity for Beetlejuice.

Category: Kids & Family · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spirit Halloween profile in United States.

Audience size
25.9M
in United States
Gender
70.3%♀
29.7% male
Age
31.7
average years
Country rank
#1162
Brand in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Spirit Halloween

70.3% are female, 29.7% are male, average age 31.7.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Spirit Halloween audience in United States
MetricValue
Female70.3%
Male29.7%
Average age31.7
Estimated audience size25,925,901
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Spirit Halloween audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3920%
40-4915%
50+5%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Spirit Halloween audience comes from United States.

Worldwide audience distribution share by country for Spirit Halloween
CountryShare
United States89.7%
Canada8.1%
United Kingdom0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spirit Halloween audience in United States is strongest.

Fig. 05

Top regions by affinity

Spirit Halloween customers by region in United States
#RegionReachAffinity×
01New Mexico~200K1.48×
02Arizona~800K1.45×
03Utah~300K1.34×
04Nevada~300K1.30×
05Texas~3M1.29×
06West Virginia~200K1.28×
07Idaho~200K1.26×
08Pennsylvania~1M1.21×
09Colorado~500K1.21×
10Oklahoma~300K1.21×
11California~3.5M1.20×
12Ohio~900K1.19×
13Kansas~200K1.19×
14Rhode Island~100K1.19×
15New Jersey~800K1.16×
16Florida~2M1.12×
17Illinois~1M1.12×
18Kentucky~400K1.10×
19Michigan~700K1.09×
20Missouri~500K1.08×
21New Hampshire~100K1.08×
22Oregon~300K1.07×
23Louisiana~300K1.00×
24Washington~500K0.99×
25New York~1.5M0.98×
26Indiana~500K0.98×
27Virginia~600K0.97×
28Connecticut~200K0.96×
29Tennessee~500K0.95×
30Massachusetts~500K0.94×
31South Carolina~400K0.94×
32North Dakota~50K0.94×
33Delaware~70K0.93×
34North Carolina~700K0.92×
35Montana~70K0.92×
36Alabama~300K0.91×
37Nebraska~100K0.91×
38Maryland~400K0.90×
39Maine~80K0.90×
40Arkansas~200K0.89×
41Georgia~700K0.86×
42Iowa~200K0.78×
43Wisconsin~300K0.74×
44Minnesota~300K0.73×
45Alaska~40K0.72×
46Mississippi~200K0.71×
47Vermont~30K0.71×
48South Dakota~40K0.64×
49Hawaii~70K0.62×
50Washington, District of Columbia~30K0.37×
Fig. 06

Affinity by region

Affinity by region — Spirit Halloween, United States
0.37×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spirit Halloween audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spirit Halloween audience
#·InterestCategoryAffinity×
01Tim BurtonMovies & TV9.51×
02Hercules (2014 film)Movies & TV7.74×
03Gothic rockMusic & Radio6.95×
04Goth subcultureFashion & Accessoires6.01×
05BTSMusic & Radio5.62×
06Gothic fashionFashion & Accessoires5.53×
07BeetlejuiceMovies & TV5.08×
08Hot TopicShopping4.70×
09Pokémon (video game series)Games3.71×
10NerdTechnology & Electronics3.53×
11Harry PotterMovies & TV3.34×
12Bad BunnyMusic & Radio3.11×
13Stranger ThingsMovies & TV3.10×
14Anime conventionLiterature3.04×
15KPop Demon HuntersMovies & TV2.72×
16Taylor SwiftMusic & Radio2.37×
17Alternative rockMusic & Radio1.98×
18Heavy metal musicMusic & Radio1.89×
19Rock musicMusic & Radio1.57×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spirit Halloween audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spirit Halloween audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.50×
SustainabilityBALANCE1.38×
MindfulnessBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spirit Halloween audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.52×
Career OrientationPOWER0.54×
Convenience OrientationPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Spirit Halloween's target market in United States?

Spirit Halloween's target market in United States covers an estimated 25,925,901 people, concentrated in California and Texas.

02

What is the gender split and age of Spirit Halloween customers?

70.3% of the Spirit Halloween audience are female, 29.7% are male, with an average age of 31.7 years.

03

Which brands do Spirit Halloween fans like most?

Spirit Halloween fans show strongest brand affinity for Beetlejuice (5.08×), Harry Potter (3.34×), and Movies (1.51×) over the country average.

04

Where do Spirit Halloween fans live in United States?

Spirit Halloween fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Spirit Halloween fans also like?

Beyond Spirit Halloween itself, the audience over-indexes on Harry Potter (3.34×), Movies (1.51×), KPop Demon Hunters (2.72×), and Gothic fashion (5.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Spirit Halloween audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spirit Halloween. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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