Alternative rock Audience in United States

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Alternative rock has an estimated audience of 59,826,093 people in United States. 49.7% are female, 50.3% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Elsword, JDSU, Staycation, Bank account.

The average Alternative rock fan in United States is 35.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Elsword, JDSU, with strongest over-indexing on Dog breed (1.78× the country average). Demographically, the Alternative rock audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Alternative rock fans

Demographic split for Alternative rock audience in United States
MetricValue
Female49.7%
Male50.3%
Average age35.0
Estimated audience size59,826,093

Audience persona

The typical Alternative rock fan in United States is balanced, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Alternative rock in United States
RegionReachAffinity
California8,735,3091.33×
Texas5,921,8951.15×
Florida3,814,7240.94×
New York3,312,3090.99×
Pennsylvania2,231,4951.11×
Illinois2,093,0071.05×
Ohio1,875,5651.02×
Georgia1,776,0700.96×
North Carolina1,759,7180.98×
Michigan1,581,4301.01×
Virginia1,463,8291×
New Jersey1,459,1390.96×
Washington1,378,2941.15×
Arizona1,364,9961.12×
Tennessee1,216,5171.01×
Indiana1,180,4961.08×
Massachusetts1,145,7060.97×
Missouri1,046,8081.09×
Maryland1,025,7311×
Wisconsin845,7040.94×
Colorado835,7340.89×
Louisiana825,6701.07×
Oregon788,4061.15×
South Carolina783,7520.87×
Kentucky760,9291.01×
Alabama744,5520.89×
Minnesota743,5120.87×
Oklahoma718,5551.08×
Connecticut620,8221.03×
Nevada606,9371.05×
Utah583,0711.09×
Arkansas528,5041.07×
Kansas472,0711×
Iowa451,6600.92×
Mississippi425,6230.86×
New Mexico342,9101.14×
Hawaii288,8271.12×
Idaho287,6010.96×
Nebraska277,0570.92×
Maine273,0441.27×
West Virginia263,5290.95×
New Hampshire190,8180.81×
Rhode Island187,4340.98×
Washington, District of Columbia158,1710.88×
Montana149,3600.9×
Alaska147,4291.15×
Delaware130,8680.79×
South Dakota116,5680.84×
North Dakota110,1610.9×
Wyoming83,9800.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alternative rock audience
BrandAffinityCategory
Dog breed1.78×Pets & Animals
Elsword21.38×Games
JDSU2.75×Business & Career
Staycation2.55×Home & Garden
Bank account1.91×Business & Career
Home staging3.72×Home & Garden
UK garage3.83×Music & Radio
Corona (band)3.16×Music & Radio
Noodle (Gorillaz)1.66×Music & Radio
Halsey, Oregon3.42×Travel & Leisure
Personalised Gifts1.7×Home & Garden
Winemaking1.67×Food & Beverages
Stamp collecting1.75×Home & Garden
Isometric exercise3.15×Sports
Moe Howard3.28×Movies & TV
JibJab1.92×Internet & Social Media
Nebraska Cornhuskers2.73×Sports
Hocus Pocus1.52×Movies & TV
Jaws1.65×Movies & TV
Shiba Inu2.03×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alternative rock audience
TraitClusterScore
Early Adopter MentalityPOWER1.14
Social Media UsageJOY1.12
LGBTQ+ IdentityOPEN1.09
ExtroversionTHRILL1.04
SustainabilityBALANCE0.97
Pet OwnershipJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for Alternative rock
CountryShare
United States26.2%
Japan6.0%
China5.3%

See Alternative rock audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Alternative rock have in United States?

Alternative rock has an estimated audience of 59,826,093 people in United States, concentrated in California and Texas.

What is the gender split and age of Alternative rock fans?

49.7% of Alternative rock fans are female, 50.3% are male, with an average age of 35.0 years.

Which brands do Alternative rock fans like most?

Alternative rock fans show strongest brand affinity for Dog breed (1.78×), Elsword (21.38×), and JDSU (2.75×) over the country average.

Where do Alternative rock fans live in United States?

Alternative rock fans in United States are most concentrated in California (reach 8,735,309), Texas (reach 5,921,895), and Florida (reach 3,814,724). These three regions account for the largest share of the active audience.

What other brands do Alternative rock fans also like?

Beyond Alternative rock itself, the audience over-indexes on Elsword (21.38×), JDSU (2.75×), Staycation (2.55×), and Bank account (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.