A data profile of the people who buy, follow and care about Alternative rock in Canada — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 5,981,172 people in Canada.
The average Alternative rock fan in Canada is 35.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Stranger Things, Golf Channel, Pokémon, with strongest over-indexing on Stranger Things (1.62× the country average).
Demographically, the Alternative rock audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Alternative rock fan in Canada is balanced, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Alternative rock profile in Canada.
47.0% are female, 53.0% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 35.4 |
| Estimated audience size | 5,981,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Alternative rock audience comes from Canada.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
Where the Alternative rock audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.19× | |
| 02 | Alberta | ~800K | 1.12× | |
| 03 | Saskatchewan | ~200K | 1.04× | |
| 04 | Prince Edward Island | ~30K | 1.03× | |
| 05 | Manitoba | ~200K | 1.01× | |
| 06 | British Columbia | ~900K | 0.98× | |
| 07 | Newfoundland and Labrador | ~90K | 0.97× | |
| 08 | Nova Scotia | ~200K | 0.95× | |
| 09 | Quebec | ~1M | 0.76× |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allkpop | Music & Radio | 2.66× | ||
| 02 | Gothic fashion | Fashion & Accessoires | 2.29× | ||
| 03 | Britpop | Music & Radio | 2.29× | ||
| 04 | Primark | Shopping | 2.29× | ||
| 05 | Metallica | Music & Radio | 2.29× | ||
| 06 | La Senza | Fashion & Accessoires | 2.07× | ||
| 07 | Josh Brolin | Movies & TV | 2.03× | ||
| 08 | Jake Paul | Internet & Social Media | 2.01× | ||
| 09 | Goth subculture | Fashion & Accessoires | 1.96× | ||
| 10 | Golf Channel | Sports | 1.84× | ||
| 11 | JD Sports | Shopping | 1.81× | ||
| 12 | Dailymotion | Movies & TV | 1.78× | ||
| 13 | Ozzy Osbourne | Music & Radio | 1.76× | ||
| 14 | Grunge | Music & Radio | 1.70× | ||
| 15 | One Piece | Movies & TV | 1.65× | ||
| 16 | Stranger Things | Movies & TV | 1.62× | ||
| 17 | Pokémon | Games | 1.54× | ||
| 18 | Hockey Canada | Sports | 1.54× | ||
| 19 | Kyle Busch | Sports | 1.52× | ||
| 20 | Kelly Osbourne | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.12× | |
| Early Adopter Mentality | POWER | 1.09× | |
| Spirituality | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.85× |
Alternative rock has an estimated audience of 5,981,172 people in Canada, concentrated in Ontario and Quebec.
47.0% of Alternative rock fans are female, 53.0% are male, with an average age of 35.4 years.
Alternative rock fans show strongest brand affinity for Stranger Things (1.62×), Golf Channel (1.84×), and Pokémon (1.54×) over the country average.
Alternative rock fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Alternative rock itself, the audience over-indexes on Golf Channel (1.84×), Pokémon (1.54×), One Piece (1.65×), and Gothic fashion (2.29×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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