Alternative rock Audience in Canada
Alternative rock has an estimated audience of 5,981,172 people in Canada. 47.0% are female, 53.0% are male, average age 35.4. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Stranger Things, Golf Channel, Pokémon, One Piece, Gothic fashion.
The average Alternative rock fan in Canada is 35.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Stranger Things, Golf Channel, Pokémon, with strongest over-indexing on Stranger Things (1.62× the country average). Demographically, the Alternative rock audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Alternative rock fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 35.4 |
| Estimated audience size | 5,981,172 |
Audience persona
The typical Alternative rock fan in Canada is balanced, around 35.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stranger Things.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,986,951 | 1.19× |
| Quebec | 1,087,373 | 0.76× |
| British Columbia | 880,048 | 0.98× |
| Alberta | 826,439 | 1.12× |
| Manitoba | 225,880 | 1.01× |
| Saskatchewan | 197,599 | 1.04× |
| Nova Scotia | 168,609 | 0.95× |
| Newfoundland and Labrador | 88,141 | 0.97× |
| Prince Edward Island | 30,220 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stranger Things | 1.62× | Movies & TV |
| Golf Channel | 1.84× | Sports |
| Pokémon | 1.54× | Games |
| One Piece | 1.65× | Movies & TV |
| Gothic fashion | 2.29× | Fashion & Accessoires |
| Britpop | 2.29× | Music & Radio |
| JD Sports | 1.81× | Shopping |
| Allkpop | 2.66× | Music & Radio |
| Dailymotion | 1.78× | Movies & TV |
| Jake Paul | 2.01× | Internet & Social Media |
| Ozzy Osbourne | 1.76× | Music & Radio |
| Metallica | 2.29× | Music & Radio |
| Grunge | 1.7× | Music & Radio |
| Primark | 2.29× | Shopping |
| Kelly Osbourne | 1.5× | Music & Radio |
| La Senza | 2.07× | Fashion & Accessoires |
| Hockey Canada | 1.54× | Sports |
| Goth subculture | 1.96× | Fashion & Accessoires |
| Josh Brolin | 2.03× | Movies & TV |
| World Gym | 1.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.13 |
| Extroversion | THRILL | 1.12 |
| Early Adopter Mentality | POWER | 1.09 |
| Spirituality | BALANCE | 1.08 |
| Individualism | JOY | 1.07 |
| Risk Appetite | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
See Alternative rock audiences in other countries
- Alternative rock — Germany
- Alternative rock — United States
- Alternative rock — United Kingdom
- Alternative rock — France
- Alternative rock — Italy
- Alternative rock — Spain
- Alternative rock — Brazil
- Alternative rock — Japan
- Alternative rock — South Korea
- Alternative rock — India
- Alternative rock — Mexico
More Musical genre audiences in Canada
- Rock music (11,827,181)
- Pop music (9,823,364)
- Hip hop music (9,337,027)
- Popular music (7,949,455)
- Rhythm and blues music (7,918,593)
Frequently asked questions
How many fans does Alternative rock have in Canada?
Alternative rock has an estimated audience of 5,981,172 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Alternative rock fans?
47.0% of Alternative rock fans are female, 53.0% are male, with an average age of 35.4 years.
Which brands do Alternative rock fans like most?
Alternative rock fans show strongest brand affinity for Stranger Things (1.62×), Golf Channel (1.84×), and Pokémon (1.54×) over the country average.
Where do Alternative rock fans live in Canada?
Alternative rock fans in Canada are most concentrated in Ontario (reach 2,986,951), Quebec (reach 1,087,373), and British Columbia (reach 880,048). These three regions account for the largest share of the active audience.
What other brands do Alternative rock fans also like?
Beyond Alternative rock itself, the audience over-indexes on Golf Channel (1.84×), Pokémon (1.54×), One Piece (1.65×), and Gothic fashion (2.29×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.