Alternative rock Audience in Mexico
Alternative rock has an estimated audience of 7,439,878 people in Mexico. 52.2% are female, 47.8% are male, average age 29.4. Top brand affinities: Catholic Church, Pedro Pascal, Sarcasm, TikTok, MSN.
Top brand affinities include Catholic Church, Pedro Pascal, Sarcasm, with strongest over-indexing on Catholic Church (2.32× the country average). Demographically, the Alternative rock audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Alternative rock fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 29.4 |
| Estimated audience size | 7,439,878 |
Audience persona
The typical Alternative rock fan in Mexico is balanced, around 29.4 years old, with strong Risk Appetite tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.32× | Politics & Society |
| Pedro Pascal | 2.81× | Movies & TV |
| Sarcasm | 2.6× | Politics & Society |
| TikTok | 1.59× | Internet & Social Media |
| MSN | 2.24× | News |
| Banana | 2.35× | Food & Beverages |
| Game consoles | 1.87× | Technology & Electronics |
| Single malt whisky | 7.12× | Food & Beverages |
| Radio | 1.79× | Technology & Electronics |
| Travel agency | 2.31× | Travel & Leisure |
| Wattpad | 2.64× | Internet & Social Media |
| El País | 2.19× | News |
| Broadcasting of sports events | 2.76× | Movies & TV |
| Robert Redford | 3.81× | Movies & TV |
| Dentistry | 2.08× | Business & Career |
| Freeware | 2× | Technology & Electronics |
| High school | 2.71× | Business & Career |
| Sexology | 2.36× | Kids & Family |
| romantic comedies | 1.73× | Movies & TV |
| Papaya | 2.5× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.57 |
| Spirituality | BALANCE | 1.31 |
| Travelling | THRILL | 1.25 |
| Urban Lifestyle | OPEN | 1.23 |
| Creativity | OPEN | 1.19 |
| LGBTQ+ Identity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
See Alternative rock audiences in other countries
- Alternative rock — Germany
- Alternative rock — United States
- Alternative rock — United Kingdom
- Alternative rock — France
- Alternative rock — Italy
- Alternative rock — Spain
- Alternative rock — Brazil
- Alternative rock — Japan
- Alternative rock — South Korea
- Alternative rock — India
- Alternative rock — Canada
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.