Alternative rock Audience in Mexico
Alternative rock has an estimated audience of 7,439,878 people in Mexico. 52.2% are female, 47.8% are male, average age 29.4. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (300.04× the country average). Demographically, the Alternative rock audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Alternative rock fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 29.4 |
| Estimated audience size | 7,439,878 |
Audience persona
The typical Alternative rock fan in Mexico is balanced, around 29.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Alternative rock fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 300.04× | Shopping |
| Costa Rica | 485.63× | Travel & Leisure |
| Game consoles | 181.35× | Technology & Electronics |
| Catholic Church | 126.8× | Politics & Society |
| Sarcasm | 93.62× | Politics & Society |
| Mobile game | 78.23× | Games |
| Travel agency | 80.35× | Travel & Leisure |
| Exfoliation (cosmetology) | 179.72× | Beauty & Wellness |
| Banana | 64.14× | Food & Beverages |
| Valentine's Day | 112.37× | Kids & Family |
| Broadcasting of sports events | 81.83× | Movies & TV |
| El País | 61.19× | News |
| Dentistry | 54.55× | Business & Career |
| Love & Sex | 58.63× | Kids & Family |
| Daily Horoscope | 526.74× | Internet & Social Media |
| Freeware | 32.44× | Technology & Electronics |
| Sexology | 40.55× | Kids & Family |
| Papaya | 39.81× | Food & Beverages |
| Multi-level marketing | 44.23× | Business & Career |
| Orange (fruit) | 49.39× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.12 |
| Travelling | THRILL | 20.83 |
| Urban Lifestyle | OPEN | 4.11 |
| Risk Appetite | THRILL | 2.65 |
| Mindfulness | BALANCE | 1.64 |
| Patriotism | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
See Alternative rock audiences in other countries
- Alternative rock — Germany
- Alternative rock — United States
- Alternative rock — United Kingdom
- Alternative rock — France
- Alternative rock — Italy
- Alternative rock — Spain
- Alternative rock — Brazil
- Alternative rock — Japan
- Alternative rock — South Korea
- Alternative rock — India
- Alternative rock — Canada
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.