Alternative rock Audience in Brazil
Alternative rock has an estimated audience of 9,497,820 people in Brazil. 55.5% are female, 44.5% are male, average age 35.7. Top brand affinities: Blues music, Spotify, Brazil national football team, Game of Thrones, BTS.
Top brand affinities include Blues music, Spotify, Brazil national football team, with strongest over-indexing on Blues music (2.34× the country average). Demographically, the Alternative rock audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Alternative rock fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 35.7 |
| Estimated audience size | 9,497,820 |
Audience persona
The typical Alternative rock fan in Brazil is more female, around 35.7 years old, with strong Community Orientation tendencies and a notable affinity for Blues music.
Top brand affinities of Alternative rock fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blues music | 2.34× | Music & Radio |
| Spotify | 1.51× | Internet & Social Media |
| Brazil national football team | 1.51× | Sports |
| Game of Thrones | 1.69× | Movies & TV |
| BTS | 1.83× | Music & Radio |
| System of a Down | 3.6× | Music & Radio |
| Freddie Mercury | 2.4× | Music & Radio |
| Punk rock | 1.87× | Music & Radio |
| AC/DC | 3.24× | Music & Radio |
| Michael Jackson | 1.97× | Music & Radio |
| Axl Rose | 3.24× | Music & Radio |
| Reggaeton | 1.93× | Music & Radio |
| Piano | 2.07× | Music & Radio |
| Rick and Morty | 1.82× | Movies & TV |
| Epic Games | 1.59× | Games |
| Ariana Grande | 2.06× | Music & Radio |
| One Piece | 1.64× | Movies & TV |
| Black Sabbath | 3.11× | Music & Radio |
| Iron Maiden | 3.24× | Music & Radio |
| Rita Lee | 1.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.23 |
| Early Adopter Mentality | POWER | 1.18 |
| Patriotism | CONSERVATISM | 1.18 |
| Individualism | JOY | 1.17 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Tradition | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
See Alternative rock audiences in other countries
- Alternative rock — Germany
- Alternative rock — United States
- Alternative rock — United Kingdom
- Alternative rock — France
- Alternative rock — Italy
- Alternative rock — Spain
- Alternative rock — Japan
- Alternative rock — South Korea
- Alternative rock — India
- Alternative rock — Canada
- Alternative rock — Mexico
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Popular music (22,144,513)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Funk (17,587,130)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.