A data profile of the people who buy, follow and care about Alternative rock in Brazil — modelled from more than twelve digital signal sources. Alternative rock has an estimated audience of 9,497,820 people in Brazil.
Alternative rock has an estimated audience of 9,497,820 people in Brazil. 55.5% are female, 44.5% are male, average age 35.7. Top brand affinities: Blues music, Michael Jackson, Spotify, Brazil national football team, BTS.
Top brand affinities include Blues music, Michael Jackson, Spotify, with strongest over-indexing on Blues music (2.34× the country average).
Demographically, the Alternative rock audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Alternative rock fan in Brazil is more female, around 35.7 years old, with strong Community Orientation tendencies and a notable affinity for Blues music.
The key figures that characterise the Alternative rock profile in Brazil.
55.5% are female, 44.5% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 35.7 |
| Estimated audience size | 9,497,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Alternative rock audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 6.0% |
| China | 5.3% |
The strongest cross-interests of the Alternative rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | System of a Down | Music & Radio | 3.60× | ||
| 02 | Pantera | Music & Radio | 3.29× | ||
| 03 | AC/DC | Music & Radio | 3.24× | ||
| 04 | Axl Rose | Music & Radio | 3.24× | ||
| 05 | Iron Maiden | Music & Radio | 3.24× | ||
| 06 | Black Sabbath | Music & Radio | 3.11× | ||
| 07 | Freddie Mercury | Music & Radio | 2.40× | ||
| 08 | Blues music | Music & Radio | 2.34× | ||
| 09 | Piano | Music & Radio | 2.07× | ||
| 10 | Ariana Grande | Music & Radio | 2.06× | ||
| 11 | Michael Jackson | Music & Radio | 1.97× | ||
| 12 | Reggaeton | Music & Radio | 1.93× | ||
| 13 | Punk rock | Music & Radio | 1.87× | ||
| 14 | BTS | Music & Radio | 1.83× | ||
| 15 | Rick and Morty | Movies & TV | 1.82× | ||
| 16 | Game of Thrones | Movies & TV | 1.69× | ||
| 17 | One Piece | Movies & TV | 1.64× | ||
| 18 | Epic Games | Games | 1.59× | ||
| 19 | Spotify | Internet & Social Media | 1.51× | ||
| 20 | Brazil national football team | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.23× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Patriotism | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Extroversion | THRILL | 0.75× | |
| Luxury Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Alternative rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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