A data profile of the people who buy, follow and care about Punk rock in Brazil — modelled from more than twelve digital signal sources. Punk rock has an estimated audience of 6,226,703 people in Brazil.
The average Punk rock fan in Brazil is 35.6 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Mounjaro, YouTube Music, Rock and roll, with strongest over-indexing on Mounjaro (1.73× the country average).
Demographically, the Punk rock audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Punk rock fan in Brazil is balanced, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for Mounjaro.
The key figures that characterise the Punk rock profile in Brazil.
54.8% are female, 45.2% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 35.6 |
| Estimated audience size | 6,226,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Punk rock audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.9% |
| Japan | 7.2% |
| China | 5.6% |
Where the Punk rock audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~100K | 1.24× | |
| 02 | Rio Grande do Sul | ~400K | 1.21× | |
| 03 | São Paulo | ~2M | 1.13× | |
| 04 | Pernambuco | ~300K | 1.11× | |
| 05 | Paraná | ~400K | 1.08× | |
| 06 | Ceará | ~300K | 1.08× | |
| 07 | Federal District | ~100K | 1.05× | |
| 08 | Rio Grande do Norte | ~100K | 1.04× | |
| 09 | Roraima | ~20K | 1.04× | |
| 10 | Santa Catarina | ~300K | 1.03× | |
| 11 | Paraíba | ~100K | 1.03× | |
| 12 | Amapá | ~20K | 1.03× | |
| 13 | Pará | ~200K | 1.02× | |
| 14 | Piauí | ~90K | 1.00× | |
| 15 | Acre | ~20K | 0.99× | |
| 16 | Mato Grosso do Sul | ~90K | 0.98× | |
| 17 | Sergipe | ~60K | 0.98× | |
| 18 | Alagoas | ~90K | 0.96× | |
| 19 | Rondônia | ~50K | 0.96× | |
| 20 | Maranhão | ~100K | 0.94× | |
| 21 | Tocantins | ~40K | 0.93× | |
| 22 | Minas Gerais | ~600K | 0.92× | |
| 23 | Rio de Janeiro | ~500K | 0.92× | |
| 24 | Espírito Santo | ~100K | 0.92× | |
| 25 | Bahia | ~400K | 0.88× | |
| 26 | Goiás | ~200K | 0.86× | |
| 27 | Mato Grosso | ~100K | 0.83× |
The strongest cross-interests of the Punk rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YouTube Music | Internet & Social Media | 2.32× | ||
| 02 | Stitch! | Movies & TV | 1.96× | ||
| 03 | One Piece | Movies & TV | 1.96× | ||
| 04 | Alternative rock | Music & Radio | 1.87× | ||
| 05 | BTS | Music & Radio | 1.81× | ||
| 06 | Indie rock | Music & Radio | 1.76× | ||
| 07 | Eclipse | Music & Radio | 1.75× | ||
| 08 | Ira! | Music & Radio | 1.74× | ||
| 09 | Projection screen | Technology & Electronics | 1.74× | ||
| 10 | Mounjaro | Health | 1.73× | ||
| 11 | Livemusic | Music & Radio | 1.70× | ||
| 12 | Beetlejuice | Movies & TV | 1.60× | ||
| 13 | Live | Music & Radio | 1.59× | ||
| 14 | Ney Matogrosso | Music & Radio | 1.58× | ||
| 15 | Rock and roll | Music & Radio | 1.54× | ||
| 16 | Humorism | Literature | 1.53× | ||
| 17 | Harmony | Kids & Family | 1.53× | ||
| 18 | Instrumental | Music & Radio | 1.52× | ||
| 19 | Erlang (programming language) | Technology & Electronics | 1.50× | ||
| 20 | Guitar | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.30× | |
| Community Orientation | OPEN | 1.29× | |
| Tradition | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.93× | |
| Travelling | THRILL | 0.95× | |
| Luxury Orientation | PREMIUM | 0.96× |
Punk rock has an estimated audience of 6,226,703 people in Brazil, concentrated in São Paulo and Minas Gerais.
54.8% of Punk rock fans are female, 45.2% are male, with an average age of 35.6 years.
Punk rock fans show strongest brand affinity for Mounjaro (1.73×), YouTube Music (2.32×), and Rock and roll (1.54×) over the country average.
Punk rock fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Punk rock itself, the audience over-indexes on YouTube Music (2.32×), Rock and roll (1.54×), Alternative rock (1.87×), and Stitch! (1.96×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Punk rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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