A data profile of the people who buy, follow and care about Punk rock in United Kingdom — modelled from more than twelve digital signal sources. Punk rock has an estimated audience of 9,069,174 people in United Kingdom.
The average Punk rock fan in United Kingdom is 39.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Halford, Rock music, U.K., with strongest over-indexing on Halford (1.91× the country average).
Demographically, the Punk rock audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Punk rock fan in United Kingdom is balanced, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Halford.
The key figures that characterise the Punk rock profile in United Kingdom.
49.3% are female, 50.7% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 39.4 |
| Estimated audience size | 9,069,174 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Punk rock audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.9% |
| Japan | 7.2% |
| China | 5.6% |
Where the Punk rock audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~7M | 1.94× | |
| 02 | North West | ~1M | 1.11× | |
| 03 | Wales | ~600K | 1.07× | |
| 04 | Scotland | ~800K | 1.01× | |
| 05 | East Midlands | ~600K | 0.99× | |
| 06 | South West | ~700K | 0.96× | |
| 07 | Northern Ireland | ~300K | 0.95× | |
| 08 | North East | ~300K | 0.89× | |
| 09 | East of England | ~700K | 0.86× | |
| 10 | South East | ~1M | 0.84× | |
| 11 | Greater London | ~900K | 0.73× | |
| 12 | Yorkshire and the Humber | ~500K | 0.73× | |
| 13 | West Midlands | ~200K | 0.64× |
The strongest cross-interests of the Punk rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Debbie Harry | Music & Radio | 3.19× | ||
| 02 | Adam Ant | Movies & TV | 3.15× | ||
| 03 | Kate Bush | Music & Radio | 2.69× | ||
| 04 | Discogs | Music & Radio | 2.65× | ||
| 05 | U.K. | Music & Radio | 2.37× | ||
| 06 | Lizzy Borden | Music & Radio | 2.20× | ||
| 07 | Sharks | Music & Radio | 2.01× | ||
| 08 | Halford | Music & Radio | 1.91× | ||
| 09 | Caravan | Music & Radio | 1.91× | ||
| 10 | Rob Reiner | Movies & TV | 1.90× | ||
| 11 | Lush (band) | Music & Radio | 1.88× | ||
| 12 | Facial care | Beauty & Wellness | 1.84× | ||
| 13 | Instrumental | Music & Radio | 1.68× | ||
| 14 | Beetlejuice | Movies & TV | 1.67× | ||
| 15 | Broadway theatre | Travel & Leisure | 1.64× | ||
| 16 | Ruby Wax | Movies & TV | 1.64× | ||
| 17 | Diane Keaton | Movies & TV | 1.58× | ||
| 18 | Rock music | Music & Radio | 1.57× | ||
| 19 | Livemusic | Music & Radio | 1.57× | ||
| 20 | Los Angeles | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.20× | |
| Design Affinity | PREMIUM | 1.15× | |
| Sustainability | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Need for Security | CONSERVATISM | 0.86× |
Punk rock has an estimated audience of 9,069,174 people in United Kingdom, concentrated in England and North West.
49.3% of Punk rock fans are female, 50.7% are male, with an average age of 39.4 years.
Punk rock fans show strongest brand affinity for Halford (1.91×), Rock music (1.57×), and U.K. (2.37×) over the country average.
Punk rock fans in United Kingdom are most concentrated in England (reach ~7M), North West (reach ~1M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Punk rock itself, the audience over-indexes on Rock music (1.57×), U.K. (2.37×), Broadway theatre (1.64×), and Livemusic (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Punk rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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