Jazz music Audience in United Kingdom
Jazz music has an estimated audience of 14,107,473 people in United Kingdom. 51.9% are female, 48.1% are male, average age 41.9. Top regions: Greater London, South East, Scotland. Top brand affinities: Broadway theatre, U.K., Shelter Dogs, Dixieland, Afrobeat.
The average Jazz music fan in United Kingdom is 41.9 years old, balanced, and lives primarily in Greater London. The audience is concentrated in Greater London, South East, Scotland. Top brand affinities include Broadway theatre, U.K., Shelter Dogs, with strongest over-indexing on Broadway theatre (1.6× the country average). Demographically, the Jazz music audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Jazz music fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 41.9 |
| Estimated audience size | 14,107,473 |
Audience persona
The typical Jazz music fan in United Kingdom is balanced, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Broadway theatre.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Greater London | 2,326,580 | 1.27× |
| South East | 2,057,220 | 1.09× |
| Scotland | 1,650,589 | 1.3× |
| North West | 1,430,508 | 0.95× |
| South West | 1,249,575 | 1.08× |
| East of England | 1,221,457 | 0.95× |
| Wales | 1,074,254 | 1.33× |
| East Midlands | 836,567 | 0.84× |
| Yorkshire and the Humber | 704,607 | 0.62× |
| Northern Ireland | 582,617 | 1.34× |
| West Midlands | 357,625 | 0.59× |
| North East | 353,066 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Broadway theatre | 1.6× | Travel & Leisure |
| U.K. | 1.83× | Music & Radio |
| Shelter Dogs | 1.66× | Pets & Animals |
| Dixieland | 2.2× | Music & Radio |
| Afrobeat | 1.58× | Music & Radio |
| Priscilla Presley | 1.95× | Movies & TV |
| Ruby Wax | 1.51× | Movies & TV |
| Conducting | 1.92× | Music & Radio |
| Gay Love | 2.07× | Politics & Society |
| Beauty & Fashion | 1.57× | Beauty & Wellness |
| Rhianna (singer) | 1.91× | Music & Radio |
| Crystal Palace F.C. | 1.5× | Sports |
| Caravan | 1.55× | Music & Radio |
| Neil Young | 1.95× | Music & Radio |
| Ronnie Scott | 1.97× | Music & Radio |
| Cliff Richard | 1.68× | Music & Radio |
| Kate Bush | 1.91× | Music & Radio |
| Discogs | 1.92× | Music & Radio |
| Lizzy Borden | 1.56× | Music & Radio |
| Ronnie Wood | 1.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.07 |
| Indulgence | JOY | 1.06 |
| Luxury Orientation | PREMIUM | 1.06 |
| Early Adopter Mentality | POWER | 1.05 |
| Travelling | THRILL | 1.03 |
| Sustainability | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.2% |
| Japan | 4.8% |
See Jazz music audiences in other countries
More Musical genre audiences in United Kingdom
- Rock music (22,856,769)
- Pop music (19,665,791)
- Hip hop music (16,297,821)
- Rhythm and blues music (14,734,519)
- Popular music (13,635,568)
Frequently asked questions
How many fans does Jazz music have in United Kingdom?
Jazz music has an estimated audience of 14,107,473 people in United Kingdom, concentrated in Greater London and South East.
What is the gender split and age of Jazz music fans?
51.9% of Jazz music fans are female, 48.1% are male, with an average age of 41.9 years.
Which brands do Jazz music fans like most?
Jazz music fans show strongest brand affinity for Broadway theatre (1.6×), U.K. (1.83×), and Shelter Dogs (1.66×) over the country average.
Where do Jazz music fans live in United Kingdom?
Jazz music fans in United Kingdom are most concentrated in Greater London (reach 2,326,580), South East (reach 2,057,220), and Scotland (reach 1,650,589). These three regions account for the largest share of the active audience.
What other brands do Jazz music fans also like?
Beyond Jazz music itself, the audience over-indexes on U.K. (1.83×), Shelter Dogs (1.66×), Dixieland (2.2×), and Afrobeat (1.58×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Jazz music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.