A data profile of the people who buy, follow and care about Beauty & Fashion in United Kingdom — modelled from more than twelve digital signal sources. Beauty & Fashion has an estimated audience of 3,674,734 people in United Kingdom.
The average Beauty & Fashion fan in United Kingdom is 36.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Do it yourself (DIY), Shellac, New Look, with strongest over-indexing on Do it yourself (DIY) (2.97× the country average).
Demographically, the Beauty & Fashion audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Price Sensitivity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Beauty & Fashion fan in United Kingdom is more female, around 36.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Beauty & Fashion profile in United Kingdom.
78.6% are female, 21.4% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 36.0 |
| Estimated audience size | 3,674,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Beauty & Fashion audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 16.3% |
| China | 7.5% |
Where the Beauty & Fashion audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~100K | 1.04× | |
| 02 | East Midlands | ~300K | 1.03× | |
| 03 | South West | ~300K | 1.02× | |
| 04 | South East | ~500K | 1.00× | |
| 05 | East of England | ~300K | 1.00× | |
| 06 | Yorkshire and the Humber | ~300K | 0.98× | |
| 07 | West Midlands | ~200K | 0.96× | |
| 08 | North West | ~400K | 0.95× |
The strongest cross-interests of the Beauty & Fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shellac | Beauty & Wellness | 8.79× | ||
| 02 | Huda Beauty | Beauty & Wellness | 6.75× | ||
| 03 | Reggaeton | Music & Radio | 4.82× | ||
| 04 | Film festival | Movies & TV | 4.52× | ||
| 05 | Pandora | Fashion & Accessoires | 4.18× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 2.97× | ||
| 07 | Digital photography | Business & Career | 2.81× | ||
| 08 | New Look | Fashion & Accessoires | 2.69× | ||
| 09 | River Island | Fashion & Accessoires | 2.57× | ||
| 10 | Dunelm | Home & Garden | 2.36× | ||
| 11 | Debenhams | Fashion & Accessoires | 2.33× | ||
| 12 | Matalan | Shopping | 2.22× | ||
| 13 | Classical music | Music & Radio | 2.01× | ||
| 14 | EBay | Shopping | 1.89× | ||
| 15 | Superman | Movies & TV | 1.88× | ||
| 16 | Waitrose | Shopping | 1.87× | ||
| 17 | Marks & Spencer | Shopping | 1.79× | ||
| 18 | John Lewis (department store) | Shopping | 1.69× | ||
| 19 | Entrepreneurship | Business & Career | 1.64× | ||
| 20 | Restaurants | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.85× | |
| Individualism | JOY | 1.74× | |
| Travelling | THRILL | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Tradition | CONSERVATISM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Beauty & Fashion has an estimated audience of 3,674,734 people in United Kingdom, concentrated in South East and North West.
78.6% of Beauty & Fashion fans are female, 21.4% are male, with an average age of 36.0 years.
Beauty & Fashion fans show strongest brand affinity for Do it yourself (DIY) (2.97×), Shellac (8.79×), and New Look (2.69×) over the country average.
Beauty & Fashion fans in United Kingdom are most concentrated in South East (reach ~500K), North West (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Beauty & Fashion itself, the audience over-indexes on Shellac (8.79×), New Look (2.69×), Matalan (2.22×), and River Island (2.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Beauty & Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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