A data profile of the people who buy, follow and care about Restaurants in United Kingdom — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 30,140,801 people in United Kingdom.
The average Restaurants fan in United Kingdom is 44.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Scottish Widows, Companies House, Local news, with strongest over-indexing on Scottish Widows (1.7× the country average).
Demographically, the Restaurants audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Restaurants fan in United Kingdom is more female, around 44.3 years old, with strong Individualism tendencies and a notable affinity for Scottish Widows.
The key figures that characterise the Restaurants profile in United Kingdom.
59.4% are female, 40.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.3 |
| Estimated audience size | 30,140,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Restaurants audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.6% |
| Italy | 4.2% |
Where the Restaurants audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~6.5M | 1.76× | |
| 02 | Scotland | ~4M | 1.52× | |
| 03 | South West | ~3M | 1.24× | |
| 04 | North West | ~3.5M | 1.15× | |
| 05 | South East | ~4.5M | 1.13× | |
| 06 | East of England | ~3M | 1.04× | |
| 07 | Wales | ~1.5M | 0.95× | |
| 08 | East Midlands | ~2M | 0.92× | |
| 09 | Northern Ireland | ~700K | 0.81× | |
| 10 | England | ~20M | 0.73× | |
| 11 | North East | ~700K | 0.62× | |
| 12 | Yorkshire and the Humber | ~1.5M | 0.60× | |
| 13 | West Midlands | ~700K | 0.55× |
The strongest cross-interests of the Restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retirement planning | Business & Career | 1.98× | ||
| 02 | Marriage proposal | Kids & Family | 1.77× | ||
| 03 | Cooking show | Food & Beverages | 1.77× | ||
| 04 | Home Delivery | Food & Beverages | 1.72× | ||
| 05 | Scottish Widows | Business & Career | 1.70× | ||
| 06 | Naked Wines | Food & Beverages | 1.68× | ||
| 07 | COS | Shopping | 1.68× | ||
| 08 | Sarah, Duchess of York | Literature | 1.68× | ||
| 09 | Healthy food | Health | 1.67× | ||
| 10 | Sporting Life (British newspaper) | Sports | 1.66× | ||
| 11 | Caffè Nero | Food & Beverages | 1.66× | ||
| 12 | Companies House | Politics & Society | 1.61× | ||
| 13 | Ovo Energy | Home & Garden | 1.58× | ||
| 14 | Home construction | Home & Garden | 1.57× | ||
| 15 | Local news | News | 1.56× | ||
| 16 | MSN | News | 1.56× | ||
| 17 | Fat Face | Fashion & Accessoires | 1.56× | ||
| 18 | Starter home | Home & Garden | 1.55× | ||
| 19 | Claudia Winkleman | Movies & TV | 1.54× | ||
| 20 | Travelodge | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.12× | |
| Family Orientation | CONSERVATISM | 1.10× | |
| Indulgence | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.83× | |
| Risk Appetite | THRILL | 0.84× |
Restaurants has an estimated audience of 30,140,801 people in United Kingdom, concentrated in England and Greater London.
59.4% of Restaurants fans are female, 40.6% are male, with an average age of 44.3 years.
Restaurants fans show strongest brand affinity for Scottish Widows (1.7×), Companies House (1.61×), and Local news (1.56×) over the country average.
Restaurants fans in United Kingdom are most concentrated in England (reach ~20M), Greater London (reach ~6.5M), and South East (reach ~4.5M). These three regions account for the largest share of the active audience.
Beyond Restaurants itself, the audience over-indexes on Companies House (1.61×), Local news (1.56×), Travelodge (1.53×), and Sporting Life (British newspaper) (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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