Restaurants Audience in United Kingdom
Restaurants has an estimated audience of 30,140,801 people in United Kingdom. 59.4% are female, 40.6% are male, average age 44.3. Top regions: England, Greater London, South East. Top brand affinities: Companies House, Local news, Travelodge, Sporting Life (British newspaper), Home construction.
The average Restaurants fan in United Kingdom is 44.3 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Companies House, Local news, Travelodge, with strongest over-indexing on Companies House (1.61× the country average). Demographically, the Restaurants audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Restaurants fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.3 |
| Estimated audience size | 30,140,801 |
Audience persona
The typical Restaurants fan in United Kingdom is more female, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Companies House.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 20,393,671 | 0.73× |
| Greater London | 6,675,000 | 1.76× |
| South East | 4,561,713 | 1.13× |
| Scotland | 4,115,442 | 1.52× |
| North West | 3,713,982 | 1.15× |
| South West | 3,067,925 | 1.24× |
| East of England | 2,851,254 | 1.04× |
| East Midlands | 1,953,847 | 0.92× |
| Wales | 1,630,814 | 0.95× |
| Yorkshire and the Humber | 1,453,266 | 0.6× |
| Northern Ireland | 748,550 | 0.81× |
| North East | 732,482 | 0.62× |
| West Midlands | 704,885 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Companies House | 1.61× | Politics & Society |
| Local news | 1.56× | News |
| Travelodge | 1.53× | Travel & Leisure |
| Sporting Life (British newspaper) | 1.66× | Sports |
| Home construction | 1.57× | Home & Garden |
| Caffè Nero | 1.66× | Food & Beverages |
| Starter home | 1.55× | Home & Garden |
| MSN | 1.56× | News |
| Retirement planning | 1.98× | Business & Career |
| Marriage proposal | 1.77× | Kids & Family |
| Fat Face | 1.56× | Fashion & Accessoires |
| Ovo Energy | 1.58× | Home & Garden |
| Cooking show | 1.77× | Food & Beverages |
| Claudia Winkleman | 1.54× | Movies & TV |
| COS | 1.68× | Shopping |
| Healthy food | 1.67× | Health |
| Home Delivery | 1.72× | Food & Beverages |
| Business travel | 1.61× | Business & Career |
| Home equity | 1.75× | Home & Garden |
| Ethical consumerism | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.94 |
| Indulgence | JOY | 1.8 |
| Convenience Orientation | PREMIUM | 1.35 |
| Family Orientation | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.13 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 5.7% |
| Italy | 4.3% |
See Restaurants audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Restaurants have in United Kingdom?
Restaurants has an estimated audience of 30,140,801 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Restaurants fans?
59.4% of Restaurants fans are female, 40.6% are male, with an average age of 44.3 years.
Which brands do Restaurants fans like most?
Restaurants fans show strongest brand affinity for Companies House (1.61×), Local news (1.56×), and Travelodge (1.53×) over the country average.
Where do Restaurants fans live in United Kingdom?
Restaurants fans in United Kingdom are most concentrated in England (reach 20,393,671), Greater London (reach 6,675,000), and South East (reach 4,561,713). These three regions account for the largest share of the active audience.
What other brands do Restaurants fans also like?
Beyond Restaurants itself, the audience over-indexes on Local news (1.56×), Travelodge (1.53×), Sporting Life (British newspaper) (1.66×), and Home construction (1.57×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.