A data profile of the people who buy, follow and care about Sarah, Duchess of York in United Kingdom — modelled from more than twelve digital signal sources. Sarah, Duchess of York has an estimated audience of 3,273,846 people in United Kingdom.
The average Sarah, Duchess of York fan in United Kingdom is 52.2 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Scotland, Yorkshire and the Humber.
Top brand affinities include Royal family, Meghan Markle, Breaking news, with strongest over-indexing on Royal family (22.11× the country average).
Demographically, the Sarah, Duchess of York audience skews more female with an average age of 52.2, and over-indexes on personality traits such as Family Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sarah, Duchess of York fan in United Kingdom is more female, around 52.2 years old, with strong Family Orientation tendencies and a notable affinity for Royal family.
The key figures that characterise the Sarah, Duchess of York profile in United Kingdom.
97.2% are female, 2.8% are male, average age 52.2.
| Metric | Value |
|---|---|
| Female | 97.2% |
| Male | 2.8% |
| Average age | 52.2 |
| Estimated audience size | 3,273,846 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 4% | |
| 30-39 | 12% | |
| 40-49 | 31% | |
| 50+ | 52% |
of the worldwide Sarah, Duchess of York audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 35.5% |
| United States | 20.7% |
| Germany | 15.5% |
Where the Sarah, Duchess of York audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.32× | |
| 02 | Northern Ireland | ~100K | 1.32× | |
| 03 | Yorkshire and the Humber | ~300K | 1.27× | |
| 04 | Wales | ~200K | 1.24× | |
| 05 | West Midlands | ~200K | 1.19× | |
| 06 | North East | ~100K | 1.19× | |
| 07 | East of England | ~300K | 1.11× | |
| 08 | South East | ~400K | 1.00× | |
| 09 | South West | ~200K | 0.91× | |
| 10 | East Midlands | ~200K | 0.81× | |
| 11 | North West | ~200K | 0.55× | |
| 12 | England | ~300K | 0.11× |
The strongest cross-interests of the Sarah, Duchess of York audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Royal family | Politics & Society | 22.11× | ||
| 02 | Meghan Markle | Fashion & Accessoires | 12.54× | ||
| 03 | Diabetes mellitus type 2 awareness | Health | 11.51× | ||
| 04 | Angelina Jolie | Movies & TV | 10.41× | ||
| 05 | Ryan Gosling | Movies & TV | 6.06× | ||
| 06 | Amazon Kindle | Literature | 5.14× | ||
| 07 | Breaking news | Movies & TV | 4.85× | ||
| 08 | Life insurance | Business & Career | 3.48× | ||
| 09 | Drama movies | Movies & TV | 3.45× | ||
| 10 | Home Appliances | Home & Garden | 3.10× | ||
| 11 | IKEA | Home & Garden | 3.00× | ||
| 12 | EBay | Shopping | 2.95× | ||
| 13 | Energy | Home & Garden | 2.83× | ||
| 14 | Documentary movies | Movies & TV | 2.66× | ||
| 15 | Lidl | Shopping | 2.52× | ||
| 16 | Tabloid (newspaper format) | Literature | 2.50× | ||
| 17 | Cooking | Food & Beverages | 2.21× | ||
| 18 | Rock music | Music & Radio | 2.06× | ||
| 19 | Comedy movies | Movies & TV | 2.01× | ||
| 20 | Restaurants | Food & Beverages | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 5.24× | |
| Travelling | THRILL | 2.83× | |
| Tradition | CONSERVATISM | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.35× | |
| Extroversion | THRILL | 0.43× | |
| Career Orientation | POWER | 0.63× |
Sarah, Duchess of York has an estimated audience of 3,273,846 people in United Kingdom, concentrated in South East and Scotland.
97.2% of Sarah, Duchess of York fans are female, 2.8% are male, with an average age of 52.2 years.
Sarah, Duchess of York fans show strongest brand affinity for Royal family (22.11×), Meghan Markle (12.54×), and Breaking news (4.85×) over the country average.
Sarah, Duchess of York fans in United Kingdom are most concentrated in South East (reach ~400K), Scotland (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sarah, Duchess of York itself, the audience over-indexes on Meghan Markle (12.54×), Breaking news (4.85×), Diabetes mellitus type 2 awareness (11.51×), and Angelina Jolie (10.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sarah, Duchess of York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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