Top 50 Literature brands in United Kingdom
This curated ranking covers the 50 largest literature brands in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2,998 literature brands tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Reading, Culture and Magazines lead the list with a combined estimated audience of 84,244,191 people. Across all 50 entries the average audience size is 8,100,603, and the largest, Reading, reaches around 35,879,032 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each literature brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Reading |
35,879,032 | 4.9% | Lifestyle cluster | Literature |
| 2 |  Culture |
25,539,323 | 4.2% | Lifestyle cluster | Literature |
| 3 |  Magazines |
22,825,836 | 4.7% | Literature | |
| 4 |  Books |
22,161,394 | 5.1% | Literature | |
| 5 |  The Guardian (novel) |
18,768,000 | 33.5% | Literature | |
| 6 |  History |
18,032,501 | 4.9% | Literature | |
| 7 |  Humour |
17,275,268 | 4.2% | Literary genre | Literature |
| 8 |  Tabloid (newspaper format) |
13,729,324 | 19.6% | Literature | |
| 9 |  Waterstones |
11,198,223 | 87.2% | Literature | |
| 10 |  Fiction books |
11,027,476 | 3.7% | Literary genre | Literature |
| 11 |  Heart (novel) |
10,367,707 | 4.7% | Literature | |
| 12 |  Joke |
10,025,972 | 5.0% | Literature | |
| 13 |  Poetry |
9,702,879 | 3.7% | Field of study | Literature |
| 14 |  Newspapers |
9,472,168 | 4.8% | Lifestyle cluster | Literature |
| 15 |  Comics |
9,299,727 | 3.5% | Literature | |
| 16 |  Plays |
7,670,558 | 4.1% | Literature | |
| 17 |  Satire |
7,419,749 | 6.6% | Literary genre | Literature |
| 18 |  Novel |
7,406,595 | 3.7% | Literature | |
| 19 |  E-books |
7,206,816 | 4.5% | Literature | |
| 20 |  Mystery fiction |
7,138,387 | 5.3% | Literary genre | Literature |
| 21 |  Romance novels |
6,998,098 | 4.2% | Literary genre | Literature |
| 22 |  Comic book |
5,924,945 | 3.5% | Literary genre | Literature |
| 23 |  Fairy tale |
5,864,524 | 4.8% | Literary genre | Literature |
| 24 |  Obituary |
5,498,436 | 7.5% | Literature | |
| 25 |  Manga |
5,261,688 | 2.5% | Literary genre | Literature |
| 26 |  Library |
4,964,175 | 4.2% | Literature | |
| 27 |  Author |
4,781,717 | 5.7% | Literature | |
| 28 |  Crime fiction |
4,755,440 | 7.4% | Literary genre | Literature |
| 29 |  Audiobook |
4,714,904 | 8.4% | Literature | |
| 30 |  The White Company |
4,502,829 | 81.7% | Novel | Literature |
| 31 |  Bookselling |
4,165,393 | 3.6% | Literature | |
| 32 |  Anime and manga fandom |
4,140,586 | 2.9% | Literary genre | Literature |
| 33 |  Fandom |
4,125,923 | 3.9% | Literary genre | Literature |
| 34 |  Extended essay |
3,960,264 | 9.8% | Literary genre | Literature |
| 35 |  Writing |
3,927,347 | 3.9% | Literature | |
| 36 |  Psychological thriller |
3,786,284 | 6.8% | Literary genre | Literature |
| 37 |  Non-fiction books |
3,720,159 | 3.7% | Literary genre | Literature |
| 38 |  Diary (novel) |
3,700,106 | 7.0% | Literature | |
| 39 |  Anime convention |
3,598,901 | 3.0% | Literature | |
| 40 |  Short story |
3,592,691 | 3.2% | Literature | |
| 41 |  Dodo (Alice's Adventures in Wonderland) |
3,537,640 | 10.3% | Literature | |
| 42 |  Bestseller |
3,290,338 | 3.3% | Literary genre | Literature |
| 43 |  Kindle Store |
3,265,422 | 19.0% | Literature | |
| 44 |  Detective fiction |
3,138,538 | 5.4% | Literary genre | Literature |
| 45 |  Humorism |
3,080,953 | 4.0% | Literature | |
| 46 |  Amazon Kindle |
3,046,221 | 7.3% | E-books | Literature |
| 47 |  Publishing |
2,931,443 | 4.4% | Literature | |
| 48 |  Book discussion club |
2,917,885 | 8.1% | Literature | |
| 49 |  Contemporary romance |
2,847,193 | 6.5% | Literary genre | Literature |
| 50 |  Children's literature |
2,843,213 | 4.5% | Literary genre | Literature |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each literature brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest literature brand in United Kingdom?
Reading currently leads with an estimated audience of 35,879,032 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.