A data profile of the people who buy, follow and care about Author in United Kingdom — modelled from more than twelve digital signal sources. Author has an estimated audience of 4,781,717 people in United Kingdom.
The average Author fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Waterstones, Literary criticism, Wikipedia, with strongest over-indexing on Waterstones (3.03× the country average).
Demographically, the Author audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Author fan in United Kingdom is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Waterstones.
The key figures that characterise the Author profile in United Kingdom.
67.7% are female, 32.3% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 45.2 |
| Estimated audience size | 4,781,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Author audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.3% |
| United Kingdom | 5.7% |
| Italy | 5.0% |
Where the Author audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.42× | |
| 02 | Yorkshire and the Humber | ~500K | 1.35× | |
| 03 | England | ~3.5M | 1.21× | |
| 04 | North East | ~200K | 1.10× | |
| 05 | South East | ~700K | 1.03× | |
| 06 | Wales | ~300K | 1.02× | |
| 07 | Northern Ireland | ~100K | 0.93× | |
| 08 | East of England | ~400K | 0.88× | |
| 09 | Scotland | ~400K | 0.88× | |
| 10 | East Midlands | ~300K | 0.88× | |
| 11 | South West | ~300K | 0.86× | |
| 12 | North West | ~300K | 0.61× |
The strongest cross-interests of the Author audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Literary criticism | Literature | 12.93× | ||
| 02 | Peter Dinklage | Movies & TV | 7.79× | ||
| 03 | Public library | Literature | 4.35× | ||
| 04 | Bookselling | Literature | 3.23× | ||
| 05 | Bestseller | Literature | 3.05× | ||
| 06 | Waterstones | Literature | 3.03× | ||
| 07 | Crime fiction | Literature | 3.00× | ||
| 08 | Wikipedia | Internet & Social Media | 2.91× | ||
| 09 | Adoption | Kids & Family | 2.62× | ||
| 10 | Volunteering | Politics & Society | 2.40× | ||
| 11 | Philanthropy | Arts & Culture | 2.12× | ||
| 12 | Innovation | Business & Career | 2.10× | ||
| 13 | Romance novels | Literature | 2.08× | ||
| 14 | Satire | Literature | 2.02× | ||
| 15 | Fiction books | Literature | 1.71× | ||
| 16 | Politics | Politics & Society | 1.70× | ||
| 17 | Hobby | Home & Garden | 1.68× | ||
| 18 | David Attenborough | Movies & TV | 1.66× | ||
| 19 | Aldi | Shopping | 1.52× | ||
| 20 | Nonprofit organization | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Mindfulness | BALANCE | 1.38× | |
| Spirituality | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Indulgence | JOY | 0.92× | |
| Pet Ownership | JOY | 0.94× |
Author has an estimated audience of 4,781,717 people in United Kingdom, concentrated in England and South East.
67.7% of Author fans are female, 32.3% are male, with an average age of 45.2 years.
Author fans show strongest brand affinity for Waterstones (3.03×), Literary criticism (12.93×), and Wikipedia (2.91×) over the country average.
Author fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Author itself, the audience over-indexes on Literary criticism (12.93×), Wikipedia (2.91×), Volunteering (2.4×), and Politics (1.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Author. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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