A data profile of the people who buy, follow and care about Nonprofit organization in United Kingdom — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 12,144,404 people in United Kingdom.
The average Nonprofit organization fan in United Kingdom is 47.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Charity and causes, Philanthropy, Volunteering, with strongest over-indexing on Charity and causes (2.75× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Nonprofit organization fan in United Kingdom is more female, around 47.1 years old, with strong Community Orientation tendencies and a notable affinity for Charity and causes.
The key figures that characterise the Nonprofit organization profile in United Kingdom.
63.4% are female, 36.6% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 47.1 |
| Estimated audience size | 12,144,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Nonprofit organization audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
Where the Nonprofit organization audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~900K | 1.94× | |
| 02 | England | ~9M | 1.16× | |
| 03 | West Midlands | ~600K | 1.12× | |
| 04 | Yorkshire and the Humber | ~1M | 1.05× | |
| 05 | Northern Ireland | ~400K | 1.02× | |
| 06 | East of England | ~1M | 0.96× | |
| 07 | Wales | ~700K | 0.94× | |
| 08 | Scotland | ~1M | 0.91× | |
| 09 | South East | ~1.5M | 0.88× | |
| 10 | East Midlands | ~700K | 0.84× | |
| 11 | South West | ~800K | 0.78× | |
| 12 | North West | ~800K | 0.61× |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water supply | Politics & Society | 6.80× | ||
| 02 | Animal Equality | Politics & Society | 5.10× | ||
| 03 | Philanthropy | Arts & Culture | 3.21× | ||
| 04 | Social change | Politics & Society | 2.97× | ||
| 05 | Non-governmental organization | Politics & Society | 2.90× | ||
| 06 | Drinking water | Food & Beverages | 2.77× | ||
| 07 | Charity and causes | Business & Career | 2.75× | ||
| 08 | Volunteering | Politics & Society | 2.67× | ||
| 09 | Fundraising | Business & Career | 2.64× | ||
| 10 | Donation | Business & Career | 2.60× | ||
| 11 | Traitors | Music & Radio | 2.48× | ||
| 12 | Public health | Politics & Society | 2.43× | ||
| 13 | Animal welfare | Politics & Society | 2.04× | ||
| 14 | Charitable organization | Politics & Society | 1.83× | ||
| 15 | Dog breed | Pets & Animals | 1.82× | ||
| 16 | Dog walking | Pets & Animals | 1.78× | ||
| 17 | Waterstones | Literature | 1.76× | ||
| 18 | Organization | Business & Career | 1.74× | ||
| 19 | Wildlife | Travel & Leisure | 1.62× | ||
| 20 | Quality of life | Health | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.21× | |
| Pet Ownership | JOY | 1.91× | |
| Sustainability | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Social Media Usage | JOY | 1.01× |
Nonprofit organization has an estimated audience of 12,144,404 people in United Kingdom, concentrated in England and South East.
63.4% of Nonprofit organization fans are female, 36.6% are male, with an average age of 47.1 years.
Nonprofit organization fans show strongest brand affinity for Charity and causes (2.75×), Philanthropy (3.21×), and Volunteering (2.67×) over the country average.
Nonprofit organization fans in United Kingdom are most concentrated in England (reach ~9M), South East (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Nonprofit organization itself, the audience over-indexes on Philanthropy (3.21×), Volunteering (2.67×), Charitable organization (1.83×), and Water supply (6.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.