Nonprofit organization Audience in United Kingdom
Nonprofit organization has an estimated audience of 12,144,404 people in United Kingdom. 63.4% are female, 36.6% are male, average age 47.1. Top regions: England, South East, East of England. Top brand affinities: Charity and causes, Philanthropy, Volunteering, Charitable organization, Water supply.
The average Nonprofit organization fan in United Kingdom is 47.1 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Charity and causes, Philanthropy, Volunteering, with strongest over-indexing on Charity and causes (2.75× the country average). Demographically, the Nonprofit organization audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Nonprofit organization fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 47.1 |
| Estimated audience size | 12,144,404 |
Audience persona
The typical Nonprofit organization fan in United Kingdom is more female, around 47.1 years old, with strong Individualism tendencies and a notable affinity for Charity and causes.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,108,303 | 1.17× |
| South East | 1,395,313 | 0.86× |
| East of England | 1,055,456 | 0.95× |
| Yorkshire and the Humber | 1,029,499 | 1.06× |
| North East | 1,024,798 | 2.17× |
| Scotland | 973,151 | 0.89× |
| South West | 672,988 | 0.67× |
| East Midlands | 645,758 | 0.75× |
| Wales | 635,039 | 0.92× |
| West Midlands | 593,529 | 1.14× |
| North West | 518,278 | 0.4× |
| Northern Ireland | 383,998 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charity and causes | 2.75× | Business & Career |
| Philanthropy | 3.21× | Arts & Culture |
| Volunteering | 2.67× | Politics & Society |
| Charitable organization | 1.83× | Politics & Society |
| Water supply | 6.8× | Politics & Society |
| Fundraising | 2.64× | Business & Career |
| Traitors | 2.48× | Music & Radio |
| Donation | 2.6× | Business & Career |
| Animal welfare | 2.04× | Politics & Society |
| Organization | 1.74× | Business & Career |
| Animal Equality | 5.1× | Politics & Society |
| Wildlife | 1.62× | Travel & Leisure |
| Drinking water | 2.77× | Food & Beverages |
| Quality of life | 1.58× | Health |
| Non-governmental organization | 2.9× | Politics & Society |
| Social change | 2.97× | Politics & Society |
| Public health | 2.43× | Politics & Society |
| Dog breed | 1.82× | Pets & Animals |
| Dog walking | 1.78× | Pets & Animals |
| Animal testing | 3.77× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.59 |
| Sustainability | BALANCE | 1.52 |
| Family Orientation | CONSERVATISM | 1.42 |
| Community Orientation | OPEN | 1.4 |
| Convenience Orientation | PREMIUM | 1.32 |
| Travelling | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
See Nonprofit organization audiences in other countries
More Politics & Society audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Nonprofit organization have in United Kingdom?
Nonprofit organization has an estimated audience of 12,144,404 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Nonprofit organization fans?
63.4% of Nonprofit organization fans are female, 36.6% are male, with an average age of 47.1 years.
Which brands do Nonprofit organization fans like most?
Nonprofit organization fans show strongest brand affinity for Charity and causes (2.75×), Philanthropy (3.21×), and Volunteering (2.67×) over the country average.
Where do Nonprofit organization fans live in United Kingdom?
Nonprofit organization fans in United Kingdom are most concentrated in England (reach 9,108,303), South East (reach 1,395,313), and East of England (reach 1,055,456). These three regions account for the largest share of the active audience.
What other brands do Nonprofit organization fans also like?
Beyond Nonprofit organization itself, the audience over-indexes on Philanthropy (3.21×), Volunteering (2.67×), Charitable organization (1.83×), and Water supply (6.8×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.