A data profile of the people who buy, follow and care about Drinking water in United Kingdom — modelled from more than twelve digital signal sources. Drinking water has an estimated audience of 5,640,914 people in United Kingdom.
The average Drinking water fan in United Kingdom is 45.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Water filter, Nonprofit organization, with strongest over-indexing on Wikipedia (3.57× the country average).
Demographically, the Drinking water audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Drinking water fan in United Kingdom is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Drinking water profile in United Kingdom.
59.3% are female, 40.7% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 45.4 |
| Estimated audience size | 5,640,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Drinking water audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 6.2% |
| India | 4.0% |
Where the Drinking water audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.41× | |
| 02 | England | ~4M | 1.39× | |
| 03 | Yorkshire and the Humber | ~600K | 1.25× | |
| 04 | South East | ~800K | 1.06× | |
| 05 | North East | ~200K | 1.06× | |
| 06 | Wales | ~300K | 0.96× | |
| 07 | East of England | ~500K | 0.94× | |
| 08 | South West | ~400K | 0.92× | |
| 09 | East Midlands | ~400K | 0.89× | |
| 10 | Scotland | ~400K | 0.74× | |
| 11 | North West | ~400K | 0.69× |
The strongest cross-interests of the Drinking water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water filter | Food & Beverages | 9.50× | ||
| 02 | Wikipedia | Internet & Social Media | 3.57× | ||
| 03 | Hot chocolate | Food & Beverages | 3.10× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 3.01× | ||
| 05 | Risk management | Business & Career | 2.99× | ||
| 06 | Adoption | Kids & Family | 2.83× | ||
| 07 | Nonprofit organization | Politics & Society | 2.77× | ||
| 08 | Sketch comedy | Movies & TV | 2.68× | ||
| 09 | Refrigerator | Home & Garden | 2.56× | ||
| 10 | Esso | Cars & Mobility | 2.52× | ||
| 11 | Mobile home | Cars & Mobility | 2.26× | ||
| 12 | Satire | Literature | 2.23× | ||
| 13 | Ryanair | Travel & Leisure | 2.07× | ||
| 14 | Betfair | Games | 1.97× | ||
| 15 | Hobby | Home & Garden | 1.83× | ||
| 16 | William Hill (bookmaker) | Games | 1.76× | ||
| 17 | Distilled beverage | Food & Beverages | 1.72× | ||
| 18 | Internet & Social Media | 1.57× | |||
| 19 | Aldi | Shopping | 1.54× | ||
| 20 | Cocktail | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.49× | |
| Sustainability | BALANCE | 1.39× | |
| DIY Mentality | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.89× | |
| Social Media Usage | JOY | 0.94× |
Drinking water has an estimated audience of 5,640,914 people in United Kingdom, concentrated in England and South East.
59.3% of Drinking water fans are female, 40.7% are male, with an average age of 45.4 years.
Drinking water fans show strongest brand affinity for Wikipedia (3.57×), Water filter (9.5×), and Nonprofit organization (2.77×) over the country average.
Drinking water fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Drinking water itself, the audience over-indexes on Water filter (9.5×), Nonprofit organization (2.77×), Refrigerator (2.56×), and Hobby (1.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Drinking water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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