Drinking water Audience in Germany
Drinking water has an estimated audience of 3,117,115 people in Germany. 53.3% are female, 46.7% are male, average age 42.4. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Water filter, Tagesschau, Water purification, Pets, Pillow.
The average Drinking water fan in Germany is 42.4 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Water filter, Tagesschau, Water purification, with strongest over-indexing on Water filter (13.1× the country average). Demographically, the Drinking water audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Drinking water fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 42.4 |
| Estimated audience size | 3,117,115 |
Audience persona
The typical Drinking water fan in Germany is balanced, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Water filter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,573,603 | 3.7× |
| Bayern | 798,513 | 1.59× |
| Nordrhein-Westfalen | 380,605 | 0.56× |
| Niedersachsen | 259,219 | 0.86× |
| Hessen | 176,709 | 0.74× |
| Rheinland-Pfalz | 153,984 | 0.99× |
| Sachsen | 119,662 | 0.78× |
| Berlin | 82,697 | 0.59× |
| Thüringen | 74,045 | 0.93× |
| Schleswig-Holstein | 68,257 | 0.61× |
| Sachsen-Anhalt | 64,929 | 0.8× |
| Brandenburg | 59,254 | 0.61× |
| Saarland | 54,297 | 1.42× |
| Mecklenburg-Vorpommern | 43,871 | 0.74× |
| Hamburg | 41,374 | 0.59× |
| Bremen | 12,911 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Water filter | 13.1× | Food & Beverages |
| Tagesschau | 2.07× | Movies & TV |
| Water purification | 11.89× | Food & Beverages |
| Pets | 1.68× | Pets & Animals |
| Pillow | 4.17× | Home & Garden |
| Fresh water | 8.17× | Food & Beverages |
| REWE | 1.78× | Shopping |
| Automobiles | 1.68× | Cars & Mobility |
| Spiegel Online | 1.72× | News |
| Transfermarkt | 2.23× | Sports |
| Plumbing | 3.47× | Home & Garden |
| Hygiene | 2.56× | Beauty & Wellness |
| Water pollution | 10.06× | Politics & Society |
| Netto Marken-Discount | 1.69× | Shopping |
| Aral AG | 1.82× | Cars & Mobility |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.6× | Movies & TV |
| Satire | 3.03× | Literature |
| Ornamental plant | 2.51× | Home & Garden |
| Distilled beverage | 2.15× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.51 |
| Design Affinity | PREMIUM | 1.47 |
| DIY Mentality | THRILL | 1.45 |
| Indulgence | JOY | 1.39 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Quality Awareness | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 6.2% |
| India | 4.0% |
See Drinking water audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Drinking water have in Germany?
Drinking water has an estimated audience of 3,117,115 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Drinking water fans?
53.3% of Drinking water fans are female, 46.7% are male, with an average age of 42.4 years.
Which brands do Drinking water fans like most?
Drinking water fans show strongest brand affinity for Water filter (13.1×), Tagesschau (2.07×), and Water purification (11.89×) over the country average.
Where do Drinking water fans live in Germany?
Drinking water fans in Germany are most concentrated in Baden-Württemberg (reach 1,573,603), Bayern (reach 798,513), and Nordrhein-Westfalen (reach 380,605). These three regions account for the largest share of the active audience.
What other brands do Drinking water fans also like?
Beyond Drinking water itself, the audience over-indexes on Tagesschau (2.07×), Water purification (11.89×), Pets (1.68×), and Pillow (4.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drinking water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.