Rascasse Audience Intelligence

Drinking water Audience in Germany

A data profile of the people who buy, follow and care about Drinking water in Germany — modelled from more than twelve digital signal sources. Drinking water has an estimated audience of 3,117,115 people in Germany.

#1239among Topic in Germany#104in Food & Beverages

The average Drinking water fan in Germany is 42.4 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Water filter, Hot chocolate, Water purification, with strongest over-indexing on Water filter (13.97× the country average).

Demographically, the Drinking water audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Drinking water fan in Germany is balanced, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Water filter.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drinking water profile in Germany.

Audience size
3.1M
in Germany
Gender
53.3%♀
46.7% male
Age
42.4
average years
Country rank
#2014
Topic in Germany
Fig. 01

Search interest · 12-month trend

+113%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drinking water fans

53.3% are female, 46.7% are male, average age 42.4.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Drinking water audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age42.4
Estimated audience size3,117,115
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Drinking water audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3923%
40-4925%
50+24%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Drinking water audience comes from Germany.

Worldwide audience distribution share by country for Drinking water
CountryShare
United States26.1%
United Kingdom6.2%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drinking water audience in Germany is strongest.

Fig. 05

Top regions by affinity

Drinking water fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1.5M3.33×
02Nordrhein-Westfalen~1M1.62×
03Bayern~700K1.44×
04Saarland~50K1.32×
05Sachsen~200K1.11×
06Thüringen~80K1.03×
07Rheinland-Pfalz~200K1.00×
08Mecklenburg-Vorpommern~60K0.99×
09Hessen~200K0.88×
10Niedersachsen~300K0.84×
11Sachsen-Anhalt~60K0.79×
12Brandenburg~70K0.71×
13Bremen~20K0.67×
14Schleswig-Holstein~70K0.66×
15Hamburg~50K0.66×
16Berlin~90K0.65×
Fig. 06

Affinity by region

Affinity by region — Drinking water, Germany
0.65×1.00×3.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drinking water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drinking water audience
#·InterestCategoryAffinity×
01Water filterFood & Beverages13.97×
02Water purificationFood & Beverages12.63×
03Water pollutionPolitics & Society10.87×
04Hot chocolateFood & Beverages8.18×
05Fresh waterFood & Beverages6.90×
06Mineral waterFood & Beverages5.48×
07Non-alcoholic beverageFood & Beverages5.00×
08PillowHome & Garden3.33×
09MSNNews2.31×
10Aral AGCars & Mobility2.08×
11Efficient energy useTechnology & Electronics2.00×
12DessertsFood & Beverages1.91×
13TattoosFashion & Accessoires1.85×
14TagesschauMovies & TV1.83×
15Netto Marken-DiscountShopping1.77×
16Distilled beverageFood & Beverages1.76×
17TransfermarktSports1.74×
18KitchenHome & Garden1.69×
19Renewable energyBusiness & Career1.60×
20PostbankBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drinking water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drinking water audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.73×
Convenience OrientationPREMIUM1.40×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drinking water audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Sports ActivityPOWER0.81×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drinking water have in Germany?

Drinking water has an estimated audience of 3,117,115 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Drinking water fans?

53.3% of Drinking water fans are female, 46.7% are male, with an average age of 42.4 years.

03

Which brands do Drinking water fans like most?

Drinking water fans show strongest brand affinity for Water filter (13.97×), Hot chocolate (8.18×), and Water purification (12.63×) over the country average.

04

Where do Drinking water fans live in Germany?

Drinking water fans in Germany are most concentrated in Baden-Württemberg (reach ~1.5M), Nordrhein-Westfalen (reach ~1M), and Bayern (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Drinking water fans also like?

Beyond Drinking water itself, the audience over-indexes on Hot chocolate (8.18×), Water purification (12.63×), Tagesschau (1.83×), and Water pollution (10.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Drinking water audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Drinking water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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