Rascasse Audience Intelligence

Drinking water Audience in United States

A data profile of the people who buy, follow and care about Drinking water in United States — modelled from more than twelve digital signal sources. Drinking water has an estimated audience of 23,748,696 people in United States.

#891among Topic in United States#113in Food & Beverages

The average Drinking water fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Single malt whisky, Hot chocolate, Cocktail, with strongest over-indexing on Single malt whisky (5.22× the country average).

Demographically, the Drinking water audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drinking water fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Single malt whisky.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drinking water profile in United States.

Audience size
23.7M
in United States
Gender
53.0%♀
47.0% male
Age
42.6
average years
Country rank
#1310
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drinking water fans

53.0% are female, 47.0% are male, average age 42.6.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Drinking water audience in United States
MetricValue
Female53.0%
Male47.0%
Average age42.6
Estimated audience size23,748,696
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Drinking water audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3920%
40-4922%
50+28%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Drinking water audience comes from United States.

Worldwide audience distribution share by country for Drinking water
CountryShare
United States26.1%
United Kingdom6.2%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drinking water audience in United States is strongest.

Fig. 05

Top regions by affinity

Drinking water fans by region: top regions in United States
#RegionReachAffinity×
01Montana~100K1.47×
02West Virginia~200K1.41×
03South Carolina~500K1.30×
04Arkansas~200K1.22×
05Oklahoma~300K1.19×
06Missouri~500K1.18×
07Wyoming~40K1.17×
08Indiana~500K1.14×
09Alabama~400K1.14×
10Kansas~200K1.14×
11North Carolina~800K1.13×
12Michigan~700K1.12×
13Idaho~100K1.12×
14New Mexico~100K1.12×
15Arizona~500K1.11×
16Mississippi~200K1.11×
17Louisiana~300K1.10×
18Iowa~200K1.10×
19Tennessee~500K1.09×
20Oregon~300K1.06×
21Maine~90K1.05×
22Minnesota~400K1.04×
23Kentucky~300K1.04×
24Florida~1.5M1.03×
25South Dakota~60K1.02×
26Colorado~400K1.01×
27Ohio~700K1.00×
28Virginia~600K1.00×
29Georgia~700K0.99×
30Wisconsin~300K0.98×
31New Hampshire~90K0.96×
32Texas~2M0.95×
33Pennsylvania~700K0.93×
34Utah~200K0.93×
35Nebraska~100K0.92×
36Delaware~60K0.92×
37Illinois~700K0.91×
38Washington~400K0.91×
39California~2.5M0.90×
40Nevada~200K0.89×
41Alaska~40K0.87×
42North Dakota~40K0.87×
43Maryland~400K0.86×
44Connecticut~200K0.84×
45Hawaii~80K0.83×
46New York~1M0.80×
47Rhode Island~60K0.79×
48New Jersey~500K0.78×
49Massachusetts~400K0.75×
50Washington, District of Columbia~40K0.62×
Fig. 06

Affinity by region

Affinity by region — Drinking water, United States
0.62×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drinking water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drinking water audience
#·InterestCategoryAffinity×
01Hard waterHome & Garden6.77×
02Single malt whiskyFood & Beverages5.22×
03Malt whiskyFood & Beverages4.51×
04Water filterFood & Beverages4.36×
05Water purificationFood & Beverages4.05×
06Hot chocolateFood & Beverages3.16×
07Non-alcoholic beverageFood & Beverages2.53×
08Mineral waterFood & Beverages2.35×
09Sustainable energyHome & Garden2.25×
10Microwave ovenHome & Garden1.91×
11InnovationBusiness & Career1.85×
12NASDAQBusiness & Career1.85×
13PhilanthropyArts & Culture1.79×
14Renewable energyBusiness & Career1.75×
15HVACHome & Garden1.61×
16Talk radioMusic & Radio1.59×
17CocktailFood & Beverages1.57×
18GeneticsKids & Family1.57×
19Hardware storeHome & Garden1.57×
20KitchenwareHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drinking water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drinking water audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
SustainabilityBALANCE1.43×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drinking water audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Social Media UsageJOY0.85×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drinking water have in United States?

Drinking water has an estimated audience of 23,748,696 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drinking water fans?

53.0% of Drinking water fans are female, 47.0% are male, with an average age of 42.6 years.

03

Which brands do Drinking water fans like most?

Drinking water fans show strongest brand affinity for Single malt whisky (5.22×), Hot chocolate (3.16×), and Cocktail (1.57×) over the country average.

04

Where do Drinking water fans live in United States?

Drinking water fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Drinking water fans also like?

Beyond Drinking water itself, the audience over-indexes on Hot chocolate (3.16×), Cocktail (1.57×), Non-alcoholic beverage (2.53×), and Innovation (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Drinking water audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drinking water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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