Drinking water Audience in United States

Drinking water logo

Drinking water has an estimated audience of 23,748,696 people in United States. 53.0% are female, 47.0% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Fairy godmother, Wok, Grinch.

The average Drinking water fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Fairy godmother, with strongest over-indexing on Goop (14.07× the country average). Demographically, the Drinking water audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Drinking water fans

Demographic split for Drinking water audience in United States
MetricValue
Female53.0%
Male47.0%
Average age42.6
Estimated audience size23,748,696

Audience persona

The typical Drinking water fan in United States is balanced, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Drinking water in United States
RegionReachAffinity
California2,037,2030.78×
Texas1,778,6830.87×
Florida1,738,9081.08×
New York1,001,7950.75×
North Carolina854,8601.2×
Ohio770,0201.05×
Illinois729,9650.92×
Pennsylvania726,7620.91×
Georgia724,8660.99×
Michigan720,0441.16×
Tennessee549,3701.15×
Virginia527,2520.91×
Arizona522,7591.08×
Indiana491,7341.13×
South Carolina479,8051.34×
Missouri476,3851.24×
New Jersey450,7950.75×
Washington435,6070.91×
Colorado389,9501.04×
Alabama388,0881.17×
Wisconsin356,0161×
Louisiana345,2211.13×
Maryland333,2420.82×
Oklahoma330,8441.25×
Massachusetts329,0730.7×
Minnesota323,4190.95×
Kentucky319,9461.07×
Oregon288,0791.06×
Arkansas246,9501.26×
Kansas221,7251.18×
Iowa218,5241.12×
Mississippi217,6021.11×
Nevada197,9640.86×
Connecticut195,5150.82×
Utah179,0600.84×
West Virginia158,1541.43×
Idaho136,7771.15×
New Mexico133,0171.12×
Nebraska106,7160.9×
Montana101,8851.55×
Maine90,7471.07×
New Hampshire88,8100.95×
Hawaii72,0880.71×
Delaware58,6020.89×
Rhode Island53,1080.7×
South Dakota53,0800.97×
Wyoming41,7441.19×
Alaska38,1380.75×
North Dakota37,8410.78×
Washington, District of Columbia34,1580.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drinking water audience
BrandAffinityCategory
Goop14.07×Internet & Social Media
Governor of Michigan16.41×Politics & Society
Fairy godmother13.46×Literature
Wok11.79×Food & Beverages
Grinch7.04×Movies & TV
Historic site7.06×Arts & Culture
Google Home10.47×Technology & Electronics
Mathcore12.64×Music & Radio
Hibachi12.34×Food & Beverages
Hipster14.91×Politics & Society
headspace13.55×Health
Grace Slick12.02×Music & Radio
Vocal harmony6.15×Music & Radio
Elsword22×Games
Cherish (group)14.29×Music & Radio
El Paso County, Colorado15.85×Travel & Leisure
TV Fanatic12.99×Movies & TV
No Escape (1994 film)13.67×Movies & TV
Harlow13.8×Travel & Leisure
La Jolla10.77×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drinking water audience
TraitClusterScore
SustainabilityBALANCE1.79
Convenience OrientationPREMIUM1.57
ExtroversionTHRILL1.42
DIY MentalityTHRILL1.42
Healthy LifestyleBALANCE1.36
IndividualismJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Drinking water
CountryShare
United States26.1%
United Kingdom6.2%
India4.0%

See Drinking water audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Drinking water have in United States?

Drinking water has an estimated audience of 23,748,696 people in United States, concentrated in California and Texas.

What is the gender split and age of Drinking water fans?

53.0% of Drinking water fans are female, 47.0% are male, with an average age of 42.6 years.

Which brands do Drinking water fans like most?

Drinking water fans show strongest brand affinity for Goop (14.07×), Governor of Michigan (16.41×), and Fairy godmother (13.46×) over the country average.

Where do Drinking water fans live in United States?

Drinking water fans in United States are most concentrated in California (reach 2,037,203), Texas (reach 1,778,683), and Florida (reach 1,738,908). These three regions account for the largest share of the active audience.

What other brands do Drinking water fans also like?

Beyond Drinking water itself, the audience over-indexes on Governor of Michigan (16.41×), Fairy godmother (13.46×), Wok (11.79×), and Grinch (7.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drinking water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.