Rascasse Audience Intelligence

Water filter Audience in United States

A data profile of the people who buy, follow and care about Water filter in United States — modelled from more than twelve digital signal sources. Water filter has an estimated audience of 4,148,854 people in United States.

#4235among Topic in United States#507in Food & Beverages

The average Water filter fan in United States is 44.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Water purification, AutoZone, Water treatment, with strongest over-indexing on Water purification (16.9× the country average).

Demographically, the Water filter audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water filter fan in United States is balanced, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Water purification.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water filter profile in United States.

Audience size
4.1M
in United States
Gender
46.0%♀
54.0% male
Age
44.4
average years
Country rank
#7814
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water filter fans

46.0% are female, 54.0% are male, average age 44.4.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Water filter audience in United States
MetricValue
Female46.0%
Male54.0%
Average age44.4
Estimated audience size4,148,854
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Water filter audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4922%
50+34%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Water filter audience comes from United States.

Worldwide audience distribution share by country for Water filter
CountryShare
United States17.4%
Malaysia7.1%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water filter audience in United States is strongest.

Fig. 05

Top regions by affinity

Water filter fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~20K1.65×
02Alaska~10K1.22×
03California~500K1.18×
04New York~300K1.18×
05Washington~90K1.13×
06Hawaii~20K1.10×
07Idaho~20K1.09×
08Massachusetts~90K1.08×
09Montana~10K1.08×
10Pennsylvania~100K1.07×
11Florida~300K1.06×
12Illinois~100K1.06×
13Georgia~100K1.06×
14North Carolina~100K1.06×
15Connecticut~40K1.05×
16New Hampshire~20K1.05×
17Maine~20K1.05×
18Arizona~90K1.04×
19Texas~400K1.03×
20Virginia~100K1.03×
21New Jersey~100K1.02×
22Tennessee~80K1.01×
23Oklahoma~50K1.01×
24Vermont~7K1.01×
25Michigan~100K1.00×
26Minnesota~60K1.00×
27Arkansas~30K0.99×
28Iowa~30K0.99×
29Wisconsin~60K0.98×
30Rhode Island~10K0.98×
31Oregon~50K0.97×
32Utah~40K0.97×
33West Virginia~20K0.96×
34Indiana~70K0.95×
35Nevada~40K0.95×
36Ohio~100K0.94×
37Maryland~70K0.94×
38Missouri~60K0.92×
39Kansas~30K0.92×
40New Mexico~20K0.92×
41Colorado~60K0.91×
42South Carolina~60K0.91×
43North Dakota~7K0.88×
44Alabama~50K0.87×
45Washington, District of Columbia~10K0.87×
46Louisiana~50K0.86×
47Kentucky~40K0.85×
48Mississippi~30K0.85×
49Nebraska~20K0.83×
50South Dakota~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Water filter, United States
0.83×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water filter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water filter audience
#·InterestCategoryAffinity×
01BritaHome & Garden34.46×
02Reverse osmosisHome & Garden23.47×
03Purified waterFood & Beverages23.39×
04Water purificationFood & Beverages16.90×
05Water treatmentHome & Garden15.80×
06Water qualityHome & Garden12.23×
07Drill bitHome & Garden4.57×
08Drinking waterFood & Beverages4.36×
09MenardsHome & Garden4.29×
10Tractor Supply CompanyShopping3.95×
11O'Reilly Auto PartsCars & Mobility3.83×
12DrillHome & Garden3.79×
13AutoZoneCars & Mobility3.76×
14Advance Auto PartsCars & Mobility3.73×
15Power toolHome & Garden3.51×
16Hand toolHome & Garden3.19×
17United Parcel ServiceBusiness & Career3.10×
18Lindsey GrahamPolitics & Society2.77×
19Mitch McConnellPolitics & Society2.24×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water filter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water filter audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.89×
DIY MentalityTHRILL1.84×
SustainabilityBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water filter audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Luxury OrientationPREMIUM0.90×
IndulgenceJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water filter have in United States?

Water filter has an estimated audience of 4,148,854 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Water filter fans?

46.0% of Water filter fans are female, 54.0% are male, with an average age of 44.4 years.

03

Which brands do Water filter fans like most?

Water filter fans show strongest brand affinity for Water purification (16.9×), AutoZone (3.76×), and Water treatment (15.8×) over the country average.

04

Where do Water filter fans live in United States?

Water filter fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Water filter fans also like?

Beyond Water filter itself, the audience over-indexes on AutoZone (3.76×), Water treatment (15.8×), Menards (4.29×), and Purified water (23.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Water filter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water filter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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