Water filter Audience in United States

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Water filter has an estimated audience of 4,148,854 people in United States. 46.0% are female, 54.0% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Water purification, AutoZone, Water treatment, Menards, Purified water.

The average Water filter fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Water purification, AutoZone, Water treatment, with strongest over-indexing on Water purification (16.9× the country average). Demographically, the Water filter audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Water filter fans

Demographic split for Water filter audience in United States
MetricValue
Female46.0%
Male54.0%
Average age44.4
Estimated audience size4,148,854

Audience persona

The typical Water filter fan in United States is balanced, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Water purification.

Top regions in United States

Top regions ranked by reach for Water filter in United States
RegionReachAffinity
California582,9211.28×
Texas395,2601.11×
Florida330,1201.18×
New York303,3181.31×
Illinois159,4721.15×
Pennsylvania154,0441.1×
Georgia143,1551.12×
North Carolina136,8891.1×
Ohio127,9181×
New Jersey114,5331.09×
Michigan113,9371.05×
Virginia99,7390.99×
Washington99,2681.19×
Tennessee92,8141.12×
Massachusetts92,2591.13×
Arizona84,4231×
Indiana77,0621.02×
Maryland67,4820.95×
Wisconsin67,3321.08×
Missouri64,4230.96×
Minnesota63,1361.06×
Colorado61,6900.94×
South Carolina57,0810.91×
Alabama49,6980.86×
Oklahoma48,1131.04×
Oregon47,5431×
Louisiana45,0850.84×
Kentucky43,8460.84×
Connecticut42,7891.03×
Nevada40,4151.01×
Utah37,8081.02×
Arkansas32,8120.96×
Iowa31,5320.92×
Kansas29,9810.92×
Mississippi27,1170.79×
Idaho21,8721.05×
Hawaii18,8801.06×
New Mexico18,6630.9×
West Virginia17,3900.9×
New Hampshire16,6301.02×
Nebraska16,5700.8×
Maine15,5481.05×
Rhode Island13,1160.99×
Montana11,7401.02×
Delaware10,8770.95×
Washington, District of Columbia10,7480.86×
Alaska8,9521.01×
South Dakota7,4320.77×
Vermont7,0200.96×
North Dakota6,6110.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water filter audience
BrandAffinityCategory
Water purification16.9×Food & Beverages
AutoZone3.76×Cars & Mobility
Water treatment15.8×Home & Garden
Menards4.29×Home & Garden
Purified water23.39×Food & Beverages
Brita34.46×Home & Garden
Drinking water4.36×Food & Beverages
Water quality12.23×Home & Garden
Reverse osmosis23.47×Home & Garden
Lowe's2.29×Shopping
Business1.66×Business & Career
Drill3.79×Home & Garden
Power tool3.51×Home & Garden
United Parcel Service3.1×Business & Career
O'Reilly Auto Parts3.83×Cars & Mobility
Hand tool3.19×Home & Garden
Tractor Supply Company3.95×Shopping
Advance Auto Parts3.73×Cars & Mobility
Drill bit4.57×Home & Garden
Nature1.75×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water filter audience
TraitClusterScore
SustainabilityBALANCE1.5
Convenience OrientationPREMIUM1.48
Need for SecurityCONSERVATISM1.42
Family OrientationCONSERVATISM1.38
Price SensitivityPREMIUM1.37
Quality AwarenessPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Water filter
CountryShare
United States17.4%
Malaysia7.1%
Japan4.7%

See Water filter audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Water filter have in United States?

Water filter has an estimated audience of 4,148,854 people in United States, concentrated in California and Texas.

What is the gender split and age of Water filter fans?

46.0% of Water filter fans are female, 54.0% are male, with an average age of 44.4 years.

Which brands do Water filter fans like most?

Water filter fans show strongest brand affinity for Water purification (16.9×), AutoZone (3.76×), and Water treatment (15.8×) over the country average.

Where do Water filter fans live in United States?

Water filter fans in United States are most concentrated in California (reach 582,921), Texas (reach 395,260), and Florida (reach 330,120). These three regions account for the largest share of the active audience.

What other brands do Water filter fans also like?

Beyond Water filter itself, the audience over-indexes on AutoZone (3.76×), Water treatment (15.8×), Menards (4.29×), and Purified water (23.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water filter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.