Brita Audience in United States
Brita has an estimated audience of 420,475 people in United States. 55.1% are female, 44.9% are male, average age 43.0. Top regions: California, New York, Texas. Top brand affinities: Governor of Michigan, Fairy godmother, Goop, Cherish (group), Elsword.
The average Brita fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Governor of Michigan, Fairy godmother, Goop, with strongest over-indexing on Governor of Michigan (8.77× the country average). Demographically, the Brita audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Brita fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 43.0 |
| Estimated audience size | 420,475 |
Audience persona
The typical Brita fan in United States is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Governor of Michigan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 66,055 | 1.43× |
| New York | 39,252 | 1.67× |
| Texas | 33,959 | 0.94× |
| Florida | 28,294 | 0.99× |
| Pennsylvania | 19,691 | 1.39× |
| Illinois | 18,990 | 1.36× |
| New Jersey | 15,772 | 1.47× |
| Ohio | 13,730 | 1.06× |
| Georgia | 13,441 | 1.04× |
| Massachusetts | 12,960 | 1.56× |
| North Carolina | 12,319 | 0.97× |
| Virginia | 12,038 | 1.18× |
| Michigan | 11,884 | 1.08× |
| Washington | 9,555 | 1.13× |
| Indiana | 8,475 | 1.1× |
| Maryland | 8,161 | 1.13× |
| Arizona | 8,097 | 0.94× |
| Tennessee | 7,750 | 0.92× |
| Missouri | 6,263 | 0.92× |
| Wisconsin | 6,017 | 0.95× |
| Colorado | 6,009 | 0.91× |
| Connecticut | 5,905 | 1.4× |
| South Carolina | 5,882 | 0.93× |
| Minnesota | 5,548 | 0.92× |
| Alabama | 5,214 | 0.89× |
| Kentucky | 4,762 | 0.9× |
| Oregon | 4,503 | 0.93× |
| Louisiana | 4,229 | 0.78× |
| Oklahoma | 3,605 | 0.77× |
| Iowa | 3,493 | 1.01× |
| Utah | 3,333 | 0.89× |
| Nevada | 3,278 | 0.81× |
| Kansas | 3,112 | 0.94× |
| Arkansas | 2,560 | 0.74× |
| Mississippi | 2,399 | 0.69× |
| Hawaii | 2,148 | 1.19× |
| Nebraska | 2,130 | 1.01× |
| Washington, District of Columbia | 1,920 | 1.52× |
| New Hampshire | 1,894 | 1.14× |
| Idaho | 1,871 | 0.89× |
| Rhode Island | 1,585 | 1.18× |
| West Virginia | 1,525 | 0.78× |
| New Mexico | 1,361 | 0.65× |
| Maine | 1,258 | 0.84× |
| Delaware | 1,224 | 1.06× |
| Montana | 762 | 0.65× |
| South Dakota | 713 | 0.73× |
| Vermont | 712 | 0.97× |
| North Dakota | 571 | 0.66× |
| Alaska | 488 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 8.77× | Politics & Society |
| Fairy godmother | 8.35× | Literature |
| Goop | 5.01× | Internet & Social Media |
| Cherish (group) | 9.53× | Music & Radio |
| Elsword | 14.21× | Games |
| headspace | 8.06× | Health |
| Wok | 5.35× | Food & Beverages |
| Vocal harmony | 3.51× | Music & Radio |
| Hibachi | 5.88× | Food & Beverages |
| Google Home | 4.74× | Technology & Electronics |
| Historic site | 2.92× | Arts & Culture |
| Experiential gifts | 5.02× | Shopping |
| Grace Slick | 5.64× | Music & Radio |
| Grinch | 2.56× | Movies & TV |
| Hipster | 6.06× | Politics & Society |
| El Paso County, Colorado | 7.84× | Travel & Leisure |
| JDSU | 1.84× | Business & Career |
| Jaws | 3.04× | Movies & TV |
| Nebraska Cornhuskers football | 1.97× | Sports |
| Jesse Plemons | 1.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.45 |
| Family Orientation | CONSERVATISM | 1.51 |
| DIY Mentality | THRILL | 1.47 |
| Convenience Orientation | PREMIUM | 1.45 |
| Indulgence | JOY | 1.42 |
| Sustainability | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Brazil | 9.6% |
| France | 8.6% |
See Brita audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Brita have in United States?
Brita has an estimated audience of 420,475 people in United States, concentrated in California and New York.
What is the gender split and age of Brita fans?
55.1% of Brita fans are female, 44.9% are male, with an average age of 43.0 years.
Which brands do Brita fans like most?
Brita fans show strongest brand affinity for Governor of Michigan (8.77×), Fairy godmother (8.35×), and Goop (5.01×) over the country average.
Where do Brita fans live in United States?
Brita fans in United States are most concentrated in California (reach 66,055), New York (reach 39,252), and Texas (reach 33,959). These three regions account for the largest share of the active audience.
What other brands do Brita fans also like?
Beyond Brita itself, the audience over-indexes on Fairy godmother (8.35×), Goop (5.01×), Cherish (group) (9.53×), and Elsword (14.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.