Brita Audience in United States

Brita has an estimated audience of 420,475 people in United States. 55.1% are female, 44.9% are male, average age 43.0. Top regions: California, New York, Texas. Top brand affinities: Capital One, Google Maps, Water filter, CarGurus, Indeed.com.

The average Brita fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Capital One, Google Maps, Water filter, with strongest over-indexing on Capital One (8.78× the country average). Demographically, the Brita audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Brita fans

Demographic split for Brita audience in United States
MetricValue
Female55.1%
Male44.9%
Average age43.0
Estimated audience size420,475

Audience persona

The typical Brita fan in United States is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Brita in United States
RegionReachAffinity
California66,0551.43×
New York39,2521.67×
Texas33,9590.94×
Florida28,2940.99×
Pennsylvania19,6911.39×
Illinois18,9901.36×
New Jersey15,7721.47×
Ohio13,7301.06×
Georgia13,4411.04×
Massachusetts12,9601.56×
North Carolina12,3190.97×
Virginia12,0381.18×
Michigan11,8841.08×
Washington9,5551.13×
Indiana8,4751.1×
Maryland8,1611.13×
Arizona8,0970.94×
Tennessee7,7500.92×
Missouri6,2630.92×
Wisconsin6,0170.95×
Colorado6,0090.91×
Connecticut5,9051.4×
South Carolina5,8820.93×
Minnesota5,5480.92×
Alabama5,2140.89×
Kentucky4,7620.9×
Oregon4,5030.93×
Louisiana4,2290.78×
Oklahoma3,6050.77×
Iowa3,4931.01×
Utah3,3330.89×
Nevada3,2780.81×
Kansas3,1120.94×
Arkansas2,5600.74×
Mississippi2,3990.69×
Hawaii2,1481.19×
Nebraska2,1301.01×
Washington, District of Columbia1,9201.52×
New Hampshire1,8941.14×
Idaho1,8710.89×
Rhode Island1,5851.18×
West Virginia1,5250.78×
New Mexico1,3610.65×
Maine1,2580.84×
Delaware1,2241.06×
Montana7620.65×
South Dakota7130.73×
Vermont7120.97×
North Dakota5710.66×
Alaska4880.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brita audience
BrandAffinityCategory
Capital One8.78×Business & Career
Google Maps7.34×Internet & Social Media
Water filter23.72×Food & Beverages
CarGurus8.79×Cars & Mobility
Indeed.com6.05×Business & Career
Circle K8.08×Shopping
AccuWeather7.21×Home & Garden
Google News6.49×News
Gazebo22.36×Home & Garden
Diane Keaton6.47×Movies & TV
DeviantArt7.15×Internet & Social Media
Enterprise Rent-A-Car5.78×Cars & Mobility
Billy Bob Thornton7.94×Movies & TV
Kendra Scott9.5×Fashion & Accessoires
Khan Academy7.53×Business & Career
Water purification13.27×Food & Beverages
Bruce Willis6.21×Movies & TV
Jeff Bezos9.42×Business & Career
ICloud7.67×Technology & Electronics
Diabetes mellitus awareness5.26×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brita audience
TraitClusterScore
Quality AwarenessPREMIUM2.45
Family OrientationCONSERVATISM1.51
DIY MentalityTHRILL1.47
Convenience OrientationPREMIUM1.45
IndulgenceJOY1.42
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Brita
CountryShare
United States16.7%
Brazil9.6%
France8.6%

See Brita audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Brita have in United States?

Brita has an estimated audience of 420,475 people in United States, concentrated in California and New York.

What is the gender split and age of Brita fans?

55.1% of Brita fans are female, 44.9% are male, with an average age of 43.0 years.

Which brands do Brita fans like most?

Brita fans show strongest brand affinity for Capital One (8.78×), Google Maps (7.34×), and Water filter (23.72×) over the country average.

Where do Brita fans live in United States?

Brita fans in United States are most concentrated in California (reach 66,055), New York (reach 39,252), and Texas (reach 33,959). These three regions account for the largest share of the active audience.

What other brands do Brita fans also like?

Beyond Brita itself, the audience over-indexes on Google Maps (7.34×), Water filter (23.72×), CarGurus (8.79×), and Indeed.com (6.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.